# Value Propositions

> Draft outcome-led value proposition hooks for a target agency or pursuit using vault context and mission alignment. Use when user asks for messaging angles for capture — catalog skill from coreyhaines marketingskills pattern.

- Skill: `bdm-15/value-propositions` (Agent Skill)
- Install (CLI): `npx skillmds@latest add bdm-15/value-propositions`
- Raw SKILL.md: https://api.skillmd.com/api/skills/bdm-15/value-propositions/raw
- Safety review: PASS (external: skill-scanner PASS, skillspector PASS)
- Works with: Claude Code, Claude.ai, OpenAI Codex
- Category: Coding & Dev Tools
- Author: BdM-15 (https://skillmd.com/u/bdm-15)
- Updated: 2026-08-19
- Page: https://skillmd.com/skills/bdm-15/value-propositions

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# Value Propositions

## Capture-insights adapter

**Run** from Agent Skills or chat. Draft outcome hooks from pursuit vault + DuckDB. Output: `03_capture/value_propositions.md`.