# Pm Career Ladder

> PM career ladder rubrics from APM through VP/CPO across product sense, execution, leadership, strategy, and communication. Includes gap analysis, growth planning, and promotion packet templates.

- Skill: `borghei/pm-career-ladder` (Agent Skill, multi-file: 8 files)
- Install (CLI): `npx skillmds@latest add borghei/pm-career-ladder`
- Raw SKILL.md: https://api.skillmd.com/api/skills/borghei/pm-career-ladder/raw
- Safety review: pending
- Works with: Claude Code, Claude.ai, OpenAI Codex
- Category: Marketing & Growth
- License: MIT + Commons Clause
- Author: borghei (https://skillmd.com/u/borghei)
- Updated: 2026-09-09
- Page: https://skillmd.com/skills/borghei/pm-career-ladder

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# PM Career Ladder Expert

## Overview

A consolidated, opinionated PM career ladder for ICs from APM to Group PM and managers from Director to VP/CPO. The ladder spans five capability dimensions -- product sense, execution, leadership, strategy, and communication -- with explicit behaviors per level. It bundles a level-by-level rubric, a gap-analysis worksheet, a 6-month growth plan template, and a promotion packet template. A level is reached when a PM operates at that bar **consistently across all five dimensions for >=2 quarters**, not the high-water mark of a single quarter.

## Core Capabilities

- **Level rubric** -- five dimensions x seven levels (APM, PM, Sr PM, Group PM, Director, VP/CPO) with observable behaviors and promotion signals per level
- **Gap analysis** -- self-score vs. independent manager-score, surface calibration gaps, prioritize 2-3 dimensions to develop
- **Growth planning** -- translate gaps into a 6-month plan of experiments, evidence, and manager support
- **Promo packet** -- scope statement, quantified impact, rubric mapping, partner quotes, growth narrative

## When to Use

- **Mid-cycle self-assessment** -- Calibrate where you are vs. where you want to be in 6-12 months.
- **Growth planning** -- Translate the gap into a concrete 6-month plan with experiments and evidence.
- **Promotion preparation** -- Build a promo packet that lines up your impact against the rubric for the next level.
- **Manager 1:1s** -- Bring the rubric to your 1:1 to make growth conversations concrete instead of vibes-based.
- **Hiring calibration** -- As a hiring manager, use the rubric to level a candidate's interview signal.

**When NOT to use:** interview prep (use `pm-interview-prep/`), new-role onboarding (use `pm-onboarding/`), 1:1 templates (use `pm-1on1s/`).

## Clarify First

Before generating the assessment or plan, confirm these inputs. If any is unknown or vague, ASK — do not assume:

- [ ] **Current and target level** — APM, PM, Sr PM, Group PM, Director, or VP/CPO (sets which rubric bar to score against)
- [ ] **Artifact** — gap analysis, 6-month growth plan, or promo packet (each uses a different template and depth)
- [ ] **Track** — IC ladder (APM-GPM) vs management ladder (Director-VP/CPO) (shifts which of the 5 dimensions dominate)
- [ ] **Evidence base** — quantified impact + partner quotes on hand (a promo packet without evidence is just a self-claim)

Stop rule: ask only the 2-3 that most change the output. If the user says "just draft it," proceed and list your assumptions at the top of the artifact.

## Quick Start

1. Self-score the 5x6 rubric for your current and next level; have your manager score independently.
2. Pick 2-3 dimensions where you are below bar.
3. Write a 6-month growth plan (experiments + evidence) and review monthly in your 1:1.
4. Maintain a quarterly written impact summary; assemble the promo packet by the 3-month mark of the cycle.

See `references/ladder-playbook.md` for the full ladder table, rubric detail, gap-analysis steps, growth-plan and promo-packet structures, and troubleshooting.

## References

- **[references/ladder-playbook.md](references/ladder-playbook.md)** — the full 5x6 ladder table, per-level rubric behaviors and promotion signals, gap-analysis process, 6-month growth plan, promo packet structure, workflow, troubleshooting, and success criteria. Read when scoring yourself or building a plan/packet.
- **[references/ladder-rubric-detail.md](references/ladder-rubric-detail.md)** — each dimension expanded across levels with "looks like" behaviors, anti-patterns, and promotion signals. Read when you need fine-grained behavioral detail for one dimension.
- **[references/red-flags.md](references/red-flags.md)** — common ways ladder self-assessments and promo packets go wrong, with fixes. Read before submitting a packet or a self-score.
- `assets/gap_analysis.md` — self-scoring + manager-scoring worksheet.
- `assets/growth_plan.md` — 6-month growth plan template.
- `assets/promo_packet.md` — promotion packet template.

External: Square's published PM ladder; Rachitsky, L. *Lenny's Newsletter* (PM rubric/growth essays); Reforge *PM Growth Framework*; Wodtke, C. *Radical Focus*.

## Scope & Limitations

**In scope:** IC ladder (APM-GPM) and management ladder (Director-VP/CPO); gap analysis, growth planning, promo packet templates; self-scoring rubric across 5 dimensions; conversation prompts for managers and skip-levels.

**Out of scope:** compensation/salary calibration (use levels.fyi, Pave, or comp bands); interviewer-side hiring rubrics; job-change/negotiation strategy; company-specific ladders (this is a consolidated industry baseline).

**Caveats:** Every company calibrates differently — a startup "Sr PM" != a 5,000-person "Sr PM"; adjust for context. Promotion is part meritocratic, part political; the rubric covers the meritocratic half. Growth is non-linear — continuous investment matters more than even-paced advancement.

## Integration Points

| Integration | Direction | What Flows |
|-------------|-----------|------------|
| `pm-interview-prep/` | Bidirectional | The rubric calibrates the bar for external interviews and internal calibration the same way |
| `pm-onboarding/` | Feeds into | New-role onboarding ends with the first ladder self-score |
| `pm-1on1s/` | Bidirectional | Quarterly 1:1s review ladder progress; the ladder structures the conversation |
| `senior-pm/stakeholder-mapper/` | Reuses | Promotion requires stakeholder support; the stakeholder mapper helps map the calibration room |
| `personal-productivity/weekly-review/` | Feeds into | Weekly review captures evidence that aggregates into the monthly impact summary |