# Content Strategy

> Develops content marketing strategies and editorial calendars aligned with Brite brand positioning and ICP segments. Reads docs/marketing-context.md for brand context before acting.

- Skill: `brite-nites/content-strategy` (Agent Skill)
- Install (CLI): `npx skillmds@latest add brite-nites/content-strategy`
- Raw SKILL.md: https://api.skillmd.com/api/skills/brite-nites/content-strategy/raw
- Safety review: pending
- Works with: Claude Code, Claude.ai, OpenAI Codex
- Category: Marketing & Growth
- Author: Brite-Nites (https://skillmd.com/u/brite-nites)
- Updated: 2026-09-10
- Page: https://skillmd.com/skills/brite-nites/content-strategy

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# Content Strategy Skill

Develops content marketing strategies, editorial calendars, and content briefs aligned with Brite's brand positioning, ICP segments, and go-to-market verticals.

## Prerequisites

**Read `docs/marketing-context.md` first** for foundational brand context — ICP profiles, value propositions, competitive positioning, and the entity flywheel. If the file doesn't exist, warn the user and proceed with reduced context.

## What It Produces

A content strategy document covering:
- Content pillars mapped to Brite's messaging pillars and entity value propositions
- Editorial calendar with publishing cadence per channel
- Content briefs for key pieces (case studies, portfolio showcases, thought leadership)
- Vertical-specific content recommendations (residential, commercial, installer-focused)
- SEO and topic cluster strategy aligned with competitive positioning

## Content Guidelines

All content must follow the voice guidelines from `docs/marketing-context.md`:
- Lead with customer transformation and outcomes, not features
- Use specific proof points (project portfolio, client results) over generic claims
- Maintain entity-specific messaging — Brite Nites content differs from Brite Supply content
- Frame Brite's multi-category position as a competitive advantage
- Respect language rules: "installations", "holiday lighting", cost framed as ROI