# Discover

> Research the market, audience, and competitive landscape for brand development

- Skill: `bromso/discover` (Agent Skill)
- Install (CLI): `npx skillmds@latest add bromso/discover`
- Raw SKILL.md: https://api.skillmd.com/api/skills/bromso/discover/raw
- Safety review: pending
- Works with: Claude Code, Claude.ai, OpenAI Codex
- Category: Research & Search
- Author: bromso (https://skillmd.com/u/bromso)
- Updated: 2026-09-17
- Page: https://skillmd.com/skills/bromso/discover

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# Discover

Research the brand landscape for "$ARGUMENTS". Gather insights about the business, audience, competitors, and market to inform brand strategy.

## Prerequisites

None — this is the first phase.

## Process

1. **Ask the user key discovery questions:**
   - What does the business do? What problem does it solve?
   - Who is the target audience? (demographics, psychographics)
   - Who are the main competitors?
   - What makes this business different?
   - Are there existing brand elements to audit? (logo, colors, messaging)
   - What is the brand's aspiration? Where should it be in 3-5 years?

2. **If existing brand assets exist:**
   - Ask the user to place assets in `.metapowers/branding/$ARGUMENTS/assets/` (logo/, fonts/, imagery/)
   - Review and document what exists
   - Assess current brand strengths and weaknesses

3. **Competitive brand analysis:**
   - Use WebSearch to research competitor brands
   - Document their positioning, visual identity, and messaging
   - Identify gaps and opportunities for differentiation

4. **Audience research:**
   - Use WebSearch to understand the target audience's preferences, behaviors, and expectations
   - Document audience personas with needs and pain points

5. **Write the artifact** to `.metapowers/branding/$ARGUMENTS/01-discover.md` with sections:
   - **Business Overview** — what the business does, its goals
   - **Existing Brand Audit** — current assets, strengths, weaknesses (if applicable)
   - **Competitive Landscape** — competitor brand analysis
   - **Target Audience** — personas, needs, expectations
   - **Market Insights** — trends, opportunities, gaps
   - **Key Takeaways** — most important findings for the Strategy phase

## Output

The discovery brief written to `.metapowers/branding/$ARGUMENTS/01-discover.md`. Present a summary to the user highlighting:
- Key audience insights
- Competitive positioning gaps
- Biggest brand opportunity identified