# Sales Enablement

> Create sales collateral, battle cards, and objection handling guides

- Skill: `bromso/sales-enablement` (Agent Skill)
- Install (CLI): `npx skillmds@latest add bromso/sales-enablement`
- Raw SKILL.md: https://api.skillmd.com/api/skills/bromso/sales-enablement/raw
- Safety review: pending
- Works with: Claude Code, Claude.ai, OpenAI Codex
- Category: Marketing & Growth
- Author: bromso (https://skillmd.com/u/bromso)
- Updated: 2026-09-17
- Page: https://skillmd.com/skills/bromso/sales-enablement

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# Sales Enablement

Create sales enablement materials for "$ARGUMENTS". Build battle cards, objection handling guides, and sales collateral that help close deals.

## Prerequisites

Read `.metapowers/marketing/$ARGUMENTS/00-strategy.md`. If this file does not exist, tell the user:

> Phase 0 (Strategy) has not been completed for "$ARGUMENTS". Run `/marketing:customer-research $ARGUMENTS` first, or use `--skip-checks` to bypass.

If `--skip-checks` is present in $ARGUMENTS, skip this check and log to `.metapowers/marketing/$ARGUMENTS/skip-log.md`.

## Process

1. **Read context:**
   - Read `.metapowers/marketing/$ARGUMENTS/00-strategy.md` for positioning, competitors, and personas

2. **Build competitive battle cards:**
   - One battle card per major competitor
   - Our strengths vs. their weaknesses
   - Their strengths and how to handle them
   - Landmines: questions to ask prospects that highlight our advantages
   - Traps: questions competitors will ask, with prepared responses

3. **Create objection handling guide:**
   - Map common objections: price, features, timing, competition, inertia
   - For each: acknowledge, reframe, respond, evidence
   - Link objections to customer research insights

4. **Sales collateral recommendations:**
   - One-pager / product overview
   - Case study templates
   - ROI calculator or business case template
   - Demo script outline
   - Proposal template

5. **Write the artifact** — append to `.metapowers/marketing/$ARGUMENTS/03-convert.md` under a `## Sales Enablement` section:
   - **Battle Cards** — per competitor
   - **Objection Handling** — common objections with responses
   - **Collateral List** — recommended materials with priority
   - **Key Proof Points** — stats, quotes, case studies to reference
   - **Demo Talking Points** — key moments in the demo to highlight

## Output

Sales enablement materials written to `.metapowers/marketing/$ARGUMENTS/03-convert.md`. Present battle cards and top objection responses to the user.