# Competitor Breakdown

> Analyze competitor posts, accounts, screenshots, links, notes, or pasted content to extract reusable content strategy. Use when the user asks to 拆解竞品, 拆爆款, 分析小红书笔记, 分析知乎回答, analyze competitor content, or learn why content performed well.

- Skill: `bubu4me/competitor-breakdown` (Agent Skill)
- Install (CLI): `npx skillmds@latest add bubu4me/competitor-breakdown`
- Raw SKILL.md: https://api.skillmd.com/api/skills/bubu4me/competitor-breakdown/raw
- Safety review: pending
- Works with: Claude Code, Claude.ai, OpenAI Codex
- Category: Coding & Dev Tools
- Author: bubu4me (https://skillmd.com/u/bubu4me)
- Updated: 2026-09-22
- Page: https://skillmd.com/skills/bubu4me/competitor-breakdown

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# Competitor Breakdown

## Goal

Turn competitor content into practical lessons for topic selection, structure, hooks, visuals, positioning, and repeatable templates.

## Workflow

1. Identify the object being analyzed:
   - Single post
   - Account
   - Topic cluster
   - Search result page
   - Screenshot or pasted text
2. Break down the content:
   - Target audience
   - Core promise
   - Opening hook
   - Title or cover copy
   - Content structure
   - Trust signals
   - Emotional triggers
   - Visual pattern
   - Comment triggers
   - Conversion path, if present
3. Separate transferable patterns from non-transferable advantages:
   - Transferable: structure, framing, order, content angle, visual hierarchy
   - Non-transferable: personal story, brand authority, timing, paid traffic, fan base
4. Produce a reusable playbook:
   - What to copy as a pattern
   - What to avoid
   - How to adapt it to the user's niche
   - New topic ideas inspired by the breakdown

## Output Format

```markdown
## 竞品拆解

### 一句话判断
[这条内容为什么可能有效]

### 爆点结构
- 目标人群：
- 核心承诺：
- 开头钩子：
- 内容骨架：
- 信任来源：
- 评论/收藏动机：

### 可复用模板
[模板名称]
1. ...
2. ...
3. ...

### 可改造成你的选题
1. ...
2. ...
3. ...
```

## Quality Bar

- Do not simply praise content; extract mechanisms.
- Do not recommend copying wording, images, or personal details.
- If performance metrics are unavailable, say "可能有效" and reason from content mechanics only.
- Highlight legal, originality, and brand-risk issues when a tactic is too close to imitation.