# Tracking

> Server-side analytics tracking with pluggable providers. Use when adding analytics events, registering custom tracking providers, or configuring built-in providers (PostHog, Mixpanel, Amplitude, Webhook).

- Skill: `builderio/tracking` (Agent Skill)
- Install (CLI): `npx skillmds@latest add builderio/tracking`
- Raw SKILL.md: https://api.skillmd.com/api/skills/builderio/tracking/raw
- Safety review: pending
- Works with: Claude Code, Claude.ai, OpenAI Codex
- Category: Data & Analytics
- Author: Builder.io (https://skillmd.com/u/builderio)
- Updated: 2026-09-17
- Page: https://skillmd.com/skills/builderio/tracking

---


# Tracking

## Rule

The tracking system provides a single `track()` call that fans out to all registered providers. Built-in providers auto-register from env vars -- set the var and tracking starts. Custom providers can be registered for any analytics backend. Tracking is server-side only, best-effort, and never blocks request handling.

## How It Works

1. At server startup, `registerBuiltinProviders()` checks env vars and registers any configured providers.
2. Application code calls `track(eventName, properties, source)` from actions, plugins, or server routes.
3. The registry fans out the event to every registered provider. Errors are caught and logged -- a failing provider never crashes the caller.
4. Built-in providers batch HTTP calls (flush every 10 seconds or 50 events, whichever comes first).

## API

### `track(name, properties?, source?)`

Fire an analytics event. `source` is either a `{ userId, anonymousId, sessionId }`
meta object or an action's `ctx` passed straight through.

```ts
import { track } from "@agent-native/core/tracking";

// From an action — pass ctx; userId comes from ctx.userEmail.
run: async ({ name }, ctx) => {
  track("meal.logged", { mealName: name, calories: 350 }, ctx);
};

// From a plugin or route with no ctx.
track(
  "meal.logged",
  { mealName: "Salad", calories: 350 },
  { userId: "user@example.com" },
);
```

The caller's browser session comes from the ambient request context
(`RequestContext.browserSessionId`, set from the `X-Agent-Native-Session-Id`
header), so it resolves the same whether the UI called the action or the agent
did. Pass `sessionId` in the meta object to override it — routes that run
outside a request context, such as `/_agent-native/track`, do exactly that.
Providers map it to their own session field: `$session_id` for PostHog (which
joins the event to session replay), `session_id` as a property for Mixpanel and
Amplitude, a top-level `sessionId` for webhooks and Agent-Native Analytics. It
is absent for callers with no browser — cron, CLI, MCP, A2A.

### `identify(userId, traits?)`

Identify a user with traits. Forwarded to providers that support it.

```ts
import { identify } from "@agent-native/core/tracking";

identify("user@example.com", { plan: "pro", company: "ExampleCo" });
```

### `registerTrackingProvider(provider)`

Register a custom provider.

```ts
import { registerTrackingProvider } from "@agent-native/core/tracking";

registerTrackingProvider({
  name: "my-analytics",
  track(event) {
    // Send event to your backend
  },
  identify(userId, traits) {
    // Optional
  },
  flush() {
    // Optional -- called on graceful shutdown
  },
});
```

### `flushTracking()`

Flush all providers (call before process exit).

## Built-in Providers

Set the env var and the provider auto-registers at startup. No SDK dependencies -- all providers use raw HTTP.

| Provider               | Env vars                                                                                                                                           |
| ---------------------- | -------------------------------------------------------------------------------------------------------------------------------------------------- |
| PostHog                | `POSTHOG_API_KEY` (required), `POSTHOG_HOST` (optional, defaults to `https://us.i.posthog.com`), `POSTHOG_ERROR_TRACKING=false` (optional opt-out) |
| Mixpanel               | `MIXPANEL_TOKEN`                                                                                                                                   |
| Amplitude              | `AMPLITUDE_API_KEY`                                                                                                                                |
| Agent-Native Analytics | `AGENT_NATIVE_ANALYTICS_PUBLIC_KEY` (server), `AGENT_NATIVE_ANALYTICS_ENDPOINT` (optional, defaults to `https://analytics.agent-native.com/track`) |
| Webhook                | `TRACKING_WEBHOOK_URL` (required), `TRACKING_WEBHOOK_AUTH` (optional, sent as `Authorization` header)                                              |

Multiple providers can be active simultaneously. All receive every event.

Browser-side `trackEvent()` also forwards to Agent-Native Analytics when `VITE_AGENT_NATIVE_ANALYTICS_PUBLIC_KEY` is present. Use `VITE_AGENT_NATIVE_ANALYTICS_ENDPOINT` to override the default browser endpoint. The built-in Agent-Native Analytics sender is quiet on localhost/local dev by default; set `AGENT_NATIVE_ANALYTICS_ALLOW_LOCALHOST=true` only for an intentional local ingestion test.

## Error Capture

Exceptions fan out through `server/capture-error.ts` to every registered
backend — Sentry, PostHog, and the tracking providers — from one `captureError()`
call. Backends are additive: configuring a second one does not displace the
first, and no backend is required for the others to work.

Emit through `captureError()` / `captureException()`. Never hand-roll a
`track("$exception", …)`: each backend needs its own payload shape and the
providers build it.

- **Provider-agnostic wiring must not live in a provider plugin.** The Nitro
  `error` hook is in `core-routes-plugin.ts`, not `sentry-plugin.ts`, because
  that plugin returns early when no `SENTRY_DSN` is set — hooking route errors
  there meant an app on any other backend silently reported none.
- **Every backend applies `server/error-noise-filter.ts`.** It holds
  production-tuned drop rules (expected 4xx, access-control rejections, Lambda
  freeze/thaw `socket hang up`). A backend that skips it receives a firehose;
  the `socket hang up` rule alone is ~10k events/day.
- **A backend can accept a malformed payload and still show a count.** PostHog
  ingested the framework's camelCase `$exception` for a long time and rendered
  empty, ungroupable issues — which reads as coverage, not as breakage. When
  adding or changing a backend, check what an event looks like in its UI, not
  just that the request returned 200.
- **Attribute the error.** Without a user id, server exceptions land under
  `anonymous` and split one person in two against their browser events. Pass
  `aiTraceId` for anything inside an agent run so the issue and the LLM trace
  resolve to each other.

Symbolication is per-backend and not automatic: the framework uploads no source
maps to PostHog, so minified browser stacks stay minified there. Known gap, not
a bug to re-diagnose.

### Browser keys and the SSR shell

Public keys (`POSTHOG_PUBLIC_KEY`, the Sentry client DSN) ship inside the
CDN-cached SSR shell — publishable and identical for every visitor. Server keys
never do, and are never a fallback for a public one: `POSTHOG_API_KEY` may be a
private key and this value lands in public HTML.

Browser errors post directly to the backend rather than through
`/_agent-native/track`, because that route requires a resolved session and
relaying would drop every signed-out crash.

When adding a client config field, update **both** `server/posthog-config.ts`
and the mirrored worker emitter in `deploy/build.ts` — the worker bundles a
string copy and cannot import the module, so a one-sided edit drops the config
silently in deployed builds. `posthog-config.spec.ts` pins the two outputs
together.

## MCP Server Events

The MCP server an app exposes reports its own usage. `packages/core/src/mcp/analytics.ts`
emits one event per protocol request, and the emission points sit in the shared
server builder (`build-server.ts`), so the HTTP mount and the stdio transport
report identically.

| Event                  | Fires on                                      |
| ---------------------- | --------------------------------------------- |
| `$mcp_initialize`      | the client/server handshake (HTTP mount only) |
| `$mcp_tools_list`      | `tools/list`                                  |
| `$mcp_tool_call`       | `tools/call`, success or failure              |
| `$mcp_resources_list`  | `resources/list`                              |
| `$mcp_resource_read`   | `resources/read`                              |

Names come from PostHog's MCP analytics vocabulary
(https://posthog.com/docs/mcp-analytics/events) on purpose, so PostHog's MCP
dashboards read these events with no mapping layer — but they go through
`track()` like every other event, so Mixpanel, Amplitude, a webhook, and
Agent-Native Analytics receive the same ones.

Shared properties: `$mcp_source` (`http` / `stdio`), `$mcp_server_name`,
`$mcp_server_version`, `$mcp_app_id`, `$mcp_client_name`, `$mcp_client_version`,
`$mcp_client_user_agent`, `$mcp_vendor_client`, `$mcp_protocol_version`. Per
event: `$mcp_tool_name`, `$mcp_tool_description`, `$mcp_tool_category`
(`read` / `write`), `$mcp_listed_tool_names`, `$mcp_duration_ms`,
`$mcp_is_error`, `$mcp_error_type`, `$mcp_error_message`, `$mcp_resource_name`,
`$mcp_resource_uri`.

- **A client's own name is only on the wire at `initialize`.** The mount is
  stateless — one server per request — so no later event can recover it.
  `$mcp_initialize` carries the `clientInfo` from the handshake; every other
  event falls back to the 2026-era per-request `_meta` and the HTTP user agent,
  and `$mcp_vendor_client` buckets both spellings onto one row.
- **A failed call is reported with its reason, not just `isError`.** The
  `tools/call` handler renders "unknown tool", "forbidden scope", and a thrown
  action error as the same shape of error result, so each sets `$mcp_error_type`
  where it returns rather than having it guessed back out of the response text.
- **Payloads stay out.** `$mcp_response` is never emitted. `$mcp_parameters` is
  off by default and redacted when on — tool arguments carry user content.

Off switches: `MCP_ANALYTICS=false` (`observability.mcpEvents`) disables the
events; `MCP_ANALYTICS_PARAMETERS=true` (`observability.mcpCaptureParameters`)
opts into arguments. They sit in `observability` with the other capture
switches, not in `analytics` — they gate every provider, not the first-party
Agent-Native Analytics sender whose key lives there.

## Default Baseline Events

Template roots call `configureTracking()` once during app startup. That installs default browser pageview tracking for hosted apps:

- Event: `pageview`
- Fires on initial load, `history.pushState`, `history.replaceState`, and `popstate`
- De-dupes repeated events for the same URL
- Includes `url`, `path`, `hostname`, `referrer`, `title`, `navigation_type`, `app`, and inferred `template`
- Includes LLM connection context on browser events when known: `llm_connection` (`builder`, `anthropic`, `openai`, etc.), `llm_engine`, `llm_model`, `llm_connection_source`, and `llm_connection_configured`
- Does not send first-party events from localhost/local dev

### Visitor identity (`anonymousId` + `sessionId`)

Every browser-side `trackEvent()` POST to the Agent-Native Analytics `/track` endpoint includes:

- `anonymousId` — persistent per-browser visitor ID stored in `localStorage` under `agent-native.anonymous_id`. Generated once and reused across sessions. Use this for unique-visitor and returning-visitor metrics.
- `sessionId` — rotating per-visit ID stored in `localStorage` under `agent-native.session_id`, with a 30-minute idle timeout (matches GA4 / Mixpanel defaults). Use this for sessions-per-visitor, pages-per-session, and session-duration metrics.
- `userId` — only set when the calling code passes `properties.userId`. Anonymous traffic leaves this NULL by design; `anonymousId` is the fallback.

These fields land in the `analytics_events.anonymous_id`, `analytics_events.session_id`, and `analytics_events.user_id` columns in the analytics template. Storage access is wrapped in try/catch — private-browsing / blocked-storage clients silently degrade to NULL rather than crashing the page.

### Referral / viral attribution (first-touch)

`configureTracking()` also captures an anonymous visitor's **first-touch** referral context once, on first page load, and persists it across the signup boundary so the server-side `signup` event records where the user came from. This powers virality metrics for every template (Clips share links, Plans public pages, etc.).

**Share-link params** (set by whatever generates the link; read client-side only):

- `ref` — referral source bucket, e.g. `clip_share`, `plan_share`
- `via` — the referrer's stable user id (the clip/plan owner)
- `utm_source`, `utm_medium`, `utm_campaign`, `utm_content`, `utm_term`

**Client persistence** (first-write-wins — an existing value is never overwritten):

- `localStorage` key `an_attribution` and first-party cookie `an_ft` (`path=/; max-age=2592000; SameSite=Lax`, not HttpOnly — non-sensitive, written by client JS).
- Both store the same URL-encoded compact JSON (empty fields omitted, each value capped at 120 chars): `{ ref, via, utm_source, utm_medium, utm_campaign, utm_content, utm_term, landing_path, landing_referrer, landed_at }`. `landing_referrer` is the **host only** of `document.referrer` (scrubbed; same-origin referrers are dropped).
- `getFirstTouchAttribution()` (from `@agent-native/core/client`) returns the parsed object or `null`.

**Signup event enrichment** (server-side, from the `an_ft` cookie on the signup/OAuth-callback request, derived in `packages/core/src/server/attribution.ts`):

- `referral_source` — `ref` if present, else derived: `/share/…` → `clip_share`; a plan public path (`/p/`, `/plan/`, `/share-plan/`) → `plan_share`; a non-empty external referring host → `external`; otherwise `direct`.
- `referrer_user` (= `via`), `referral_medium` (= `utm_medium`), `referral_campaign` (= `utm_campaign`)
- `utm_source`, `utm_medium`, `utm_campaign`, `utm_content`, `utm_term` (raw passthrough)
- `first_touch_path` (= `landing_path`), `landing_referrer`

Attribution parsing is fully defensive and never blocks signup — a missing/malformed cookie falls back to `referral_source: "direct"`.

Other framework-level baseline events:

- `session status` from `useSession()`, with `signed_in`
- `action.response` from the browser action transport, with action name,
  browser-perceived duration and TTFB, response status/outcome, response size
  when known, and parsed `Server-Timing` phases for framework readiness and
  database work. Its `request_id` joins the exact browser and server events.
  This separates server time from CDN/network/body overhead.
- `http.response` from Nitro request/response hooks, with normalized path,
  status, request duration, first-request-in-isolate cold marker, process age,
  framework readiness wait, deploy/runtime fingerprint, database
  connection/query counts and timings, retries, timeouts, and failures. It also
  emits `Server-Timing` for `app`, `startup`, `db`, `db-connect`, and
  `db-slowest` plus an `X-Agent-Native-Request-Id` correlation header where
  applicable. Query text and parameters are never captured.
  Database activity that begins during the first two minutes of process/plugin
  initialization is reported separately as `startup_db_*` on the first
  framework request that passes the readiness gate.
  Slow, cold-isolate, server failures, and 4xx action routes are always
  retained; fast successful requests default to 10% sampling. Override with
  `AGENT_NATIVE_HTTP_TELEMETRY_SAMPLE_RATE` on the server and
  `VITE_AGENT_NATIVE_ACTION_TELEMETRY_SAMPLE_RATE` in the browser.
- `signup` from Better Auth user creation, with `auth_provider`, `auth_user_id`, and first-touch referral attribution (`referral_source`, `referrer_user`, `referral_medium`, `referral_campaign`, `utm_*`, `first_touch_path`, `landing_referrer` — see "Referral / viral attribution" above)
- `builder connect clicked` and `builder connect popup blocked` from browser Connect Builder CTAs
- `builder connect started`, `builder connect succeeded`, `builder connect failed`, `builder disconnect succeeded`, and `builder disconnect failed` from the Builder connection routes, with LLM connection context when resolvable
- `$ai_generation` from instrumented agent loops, with PostHog AI Observability fields such as `$ai_trace_id`, `$ai_session_id`, `$ai_model`, `$ai_provider`, `$ai_input_tokens`, `$ai_output_tokens`, `$ai_latency`, `$ai_total_cost_usd`, and mirrored Agent-Native query fields such as `run_id`, `thread_id`, `cost_cents_x100`, `duration_ms`, `tool_calls`, and `status`. A bounded `tools` array contains names, start offsets, durations, statuses, and coarse error classes only; interrupted tools and failed runs remain visible, and delegated runs include protocol/task/parent-run/parent-turn correlation. Prompt, tool argument, result, and output content is excluded unless `captureToolResults` is opted in (see the `observability` skill), in which case each failed tool call also carries a `error_message` string truncated to 500 characters and already scrubbed of bearer tokens, API keys, and key/value secret patterns.

For new lifecycle events, call `track()` server-side when the server is the source of truth, and `trackEvent()` client-side only for browser interactions.

### Lifecycle taxonomy

Lifecycle event names use lowercase `snake_case`; lifecycle properties use the
same convention. The shared dimensions are `app_name`, `template_name`,
`user_id`, `user_email`, `workspace_id`, `session_id`, `output_id`,
`output_type`, `source`, and `referrer`. App/template values are canonical ids
without the `agent-native-` prefix. Identity is also stored in the event's
top-level user/session columns for joins.

The canonical lifecycle events are `app_entered`, `core_action_started`,
`core_action_completed`, `core_action_failed`, `output_viewed`,
`output_shared`, `cta_clicked`, `return_usage`, and `cross_app_used`. The
framework also emits `action_started`, `action_completed`, and
`action_failed` for mutating `defineAction()` calls so UI, agent, MCP, A2A,
automation, and CLI activity share one action-level trail. Read-only actions
and high-frequency refresh, polling, navigation, and application-state actions
are excluded.

App entry is emitted once per app and browser session. Tracking is action-level
only: it does not install mouse, pointer, scroll, keypress, or DOM autocapture.
Existing legacy events remain available and emit their canonical lifecycle
counterpart where the meaning is unambiguous, so downstream dashboards can
migrate without losing historical names.

## Provider Interface

```ts
interface TrackingProvider {
  name: string;
  track(event: TrackingEvent): void | Promise<void>;
  identify?(
    userId: string,
    traits?: Record<string, unknown>,
  ): void | Promise<void>;
  flush?(): void | Promise<void>;
}

interface TrackingEvent {
  name: string;
  properties?: Record<string, unknown>;
  timestamp?: string;
  userId?: string;
}
```

## Design Decisions

- **globalThis singleton** -- the registry uses a `Symbol.for` key on globalThis so multiple ESM graph instances (dev-mode Vite + Nitro, symlinks) share one provider set.
- **Best-effort fan-out** -- provider errors are caught and logged, never propagated. A broken analytics integration must not break app functionality.
- **Batched HTTP** -- built-in providers enqueue events and flush every 10 seconds or 50 events, minimizing outbound requests.
- **NOT bridged to the event bus** -- tracking and the event bus are separate concerns. The event bus is for triggering automations; tracking is for analytics. Do not subscribe to `track()` calls from the event bus or vice versa.

## Key Files

| File                                      | Purpose                                                                                                             |
| ----------------------------------------- | ------------------------------------------------------------------------------------------------------------------- |
| `packages/core/src/tracking/registry.ts`  | `track()`, `identify()`, `registerTrackingProvider()`, `flushTracking()`                                            |
| `packages/core/src/tracking/providers.ts` | Built-in providers (PostHog, Mixpanel, Amplitude, Agent-Native Analytics, Webhook) and `registerBuiltinProviders()` |
| `packages/core/src/tracking/types.ts`     | `TrackingEvent` and `TrackingProvider` interfaces                                                                   |
| `packages/core/src/tracking/posthog-exception.ts` | `$exception_list` builder + stack-frame parser (isomorphic: server and browser)                             |
| `packages/core/src/tracking/redaction.ts` | Shared bounding/redaction helpers used by every exception emitter                                                   |
| `packages/core/src/server/error-noise-filter.ts` | Provider-agnostic drop rules, applied by both Sentry `beforeSend` and the route error hook                   |
| `packages/core/src/server/posthog-config.ts` | Public browser PostHog config (mirrored in `deploy/build.ts`)                                                    |

## Related Skills

- `secrets` -- API keys for tracking providers can be registered as secrets
- `server-plugins` -- `registerBuiltinProviders()` is called by the core-routes plugin at startup
- `actions` -- call `track()` from action handlers to record user/agent activity

