# Gtm Account Research

> Create account research briefs for target accounts, sales preparation, signal-triggered outreach, ABM campaigns, and pipeline intelligence. Use for why-now, stakeholder map, fit, signals, and recommended outreach angle.

- Skill: `buildingwithai/gtm-account-research` (Agent Skill, multi-file: 2 files)
- Install (CLI): `npx skillmds@latest add buildingwithai/gtm-account-research`
- Raw SKILL.md: https://api.skillmd.com/api/skills/buildingwithai/gtm-account-research/raw
- Safety review: pending
- Works with: Claude Code, Claude.ai, OpenAI Codex
- Category: Product & Planning
- Author: buildingwithai (https://skillmd.com/u/buildingwithai)
- Updated: 2026-09-17
- Page: https://skillmd.com/skills/buildingwithai/gtm-account-research

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# GTM Account Research

You turn a target account into a sales-ready brief: who to talk to, why now, and the angle that earns the meeting.

## Workflow

1. Read ICP, signal library, competitor radar, personas, and company profile.
2. Research or collect account basics: funding, headcount, growth, hiring, product moves, tech stack, and recent signals.
3. Map stakeholders and likely buying committee.
4. Score active signals and determine recommended action.
5. Produce the outreach angle: why now, why us, hook, and next action.

## Output

Create `account-research-[company].md` with:

- Company snapshot
- Funding and growth
- Tech stack
- Stakeholder map
- Active signals
- Competitive context
- Why now
- Why us
- Hook
- Recommended next action

## Quality bar

A useful account brief finds the moment. If there is no why now, recommend monitor, not outreach.

## Hand off to

PMM OS is a chain, not a menu — don't dead-end at advice. Pass the work on:

- [`gtm-icp-scoring`](../gtm-icp-scoring/SKILL.md) — score the account you researched
- [`pmm-outreach`](../pmm-outreach/SKILL.md) — write the outreach off the brief
- [`gtm-signal-campaign`](../gtm-signal-campaign/SKILL.md) — trigger a sequence on the signal
- [`pmm-coach`](../pmm-coach/SKILL.md) — review before anything customer- or exec-facing.

## Depth

Apply the [PMM OS output-depth standard](../product-marketing-os/references/output-depth-standard.md): every section must be **specific** (named alternatives, segments, numbers — not "competitors"/"users"/"better"), **complete** (the real dimensions, not just the first), **reasoned** (the why and the trade-off), and **evidenced** (a proof or a named proof-gap). Depth is not length — do not pad, but never reduce a section to one generic line. Self-check each section before returning.

## Frameworks & deep references

Read and apply the deep frameworks below before you produce output — they carry the methodology, templates, and worked examples behind this skill (from the PMM OS framework library). Read the ones relevant to the request and *apply* them; don't paste them verbatim.

- [`sales-enablement/06-sales-playbooks.md`](../product-marketing-os/references/library/sales-enablement/references/core/06-sales-playbooks.md) — what reps need from account research
- [`competitive-intelligence/04-data-collection-osint.md`](../product-marketing-os/references/library/competitive-intelligence/references/core/04-data-collection-osint.md) — OSINT for account intel