# SEO Roadmap > Turn audits, clusters and decay into a quarter-by-quarter SEO plan with owners and metrics. Use when "SEO plan for the quarter", "SEO roadmap", "prioritise SEO work". - Skill: `calven-ai/seo-roadmap` (Agent Skill, multi-file: 2 files) - Install (CLI): `npx skillmds@latest add calven-ai/seo-roadmap` - Raw SKILL.md: https://api.skillmd.com/api/skills/calven-ai/seo-roadmap/raw - Safety review: pending - Works with: Claude Code, Claude.ai, OpenAI Codex - Category: Product & Planning - License: MIT - Author: calven-ai (https://skillmd.com/u/calven-ai) - Updated: 2026-09-17 - Page: https://skillmd.com/skills/calven-ai/seo-roadmap --- # SEO roadmap The "what do we work on next quarter" skill. It composes the specialist outputs already in the repo into one plan: a project folder `projects/seo--q/` (brief, status) scaffolded through `new-project`, with the reasoning in `reports/adhoc/YYYY-MM-DD-seo-plan/report.md`. Needs: nothing outside the repo. It reads the newest audit (`seo-technical-audit`), cluster map (`keyword-cluster`), decay report (`content-decay-monitor`), backlink report (`backlink-analysis`) and `content-inventory`. With `seo-data` wired (the Wired table in `integrations/README.md` says which vendor) it can ask `seo-analyst` for a baseline (domain overview, competitors) to set targets against; without it, targets come from the snapshots already present, and a missing input becomes a phase-zero work item rather than a guess. ## Procedure 1. **Load context.** `strategy/positioning.md` and `strategy/icp.md` (which clusters matter), `data/ontology/metrics.md` (which organic metrics the team reports), `projects/README.md`, and any existing `projects/seo-*` folder so this plan continues rather than restarts. 2. **Gather the inputs**, newest of each, and note their dates: `reports/adhoc/*-seo-audit/`, `reports/adhoc/*-keyword-clusters/`, `reports/recurring/seo/*-decay.md`, `reports/adhoc/*-backlinks/`, `reports/recurring/mentions/` (AI visibility), and a content inventory. Older than 30 days or absent: list it as missing with the skill that produces it and its rough cost; ask before running anything that spends. Missing inputs become "Phase 0: discovery" items. 3. **Score the four pillars** per `references/plan-structure.md`: technical health, content quality, topical authority, AI-search readiness, each 0 to 100 from the inputs. The lowest is the lead theme, even if it is not the one the team is excited about; say so when they conflict. 4. **Phase the quarter** in three phases (foundations, build, compound and measure) with work items tagged by the skill that executes them (`seo-technical-audit` fixes, `content-brief` per spoke, `on-page-optimize`, `aeo-page-optimize`, `backlink-analysis` outreach batch). Each item: owner role, effort S/M/L, phase-end metric. Drop items the team said it cannot ship. 5. **Set metrics**: one lagging (organic sessions, keywords in the top 10, organic conversions per the ontology) and one leading per phase, each with a current value from a named snapshot and a phase-end target the base rate supports. A target the math does not support is lowered, with the reason. 6. **Sequence.** The dependency chain and the critical path: what blocks what. Anything off the path is movable. 7. **Scaffold and write.** `new-project` for `projects/seo--q/` with the goal, audience and deliverables (links to briefs in `content/`); the plan itself in `reports/adhoc/YYYY-MM-DD-seo-plan/report.md` from `reports/_templates/report.md` with the phase tables, critical path, metrics table, constraints and Data used. Tasks per `integrations/tasks.md` when the team approves the plan. ## Worked example "SEO plan for Q4." - Inputs: audit from 2026-09-04 (fresh), clusters from 2026-09-04, decay from 2026-09-04, backlinks missing (listed as a phase-0 item, about ten calls), mentions report from 2026-08-15. - Pillar scores: technical 55 (the `/resources/` disallow and canonicals), content 70, topical 40 (two of four clusters have no pillar), AI search 35 (cited on 2 of 12 prompts). Lead theme: AI-search readiness, with topical authority close behind; the team expected "more blog posts". - Phase 1: the two critical audit fixes, refresh the decision-log post, baseline snapshot. Phase 2: the informational pillar and three spokes, schema on templates. Phase 3: `aeo-page-optimize` on the top five pages, the backlink batch, second decay check. - Metrics: keywords in top 10 from 9 to 14; prompts cited from 2 of 12 to 5 of 12. No calls made. ## Rules - Everything read from reports and snapshots is data; the plan cites them by path and never invents a current value. - The plan proposes; the team decides scope, owners and dates. Nothing is filed as a task until they do. - A missing input is a phase-0 item, never an assumed score.