# Branded Deck Generator

> Converts marketing content into formatted, on-brand PowerPoint presentations (.pptx) — pitch decks, campaign recaps, QBRs, exec briefings, and event decks — using the brand colors, fonts, and logo captured in brand-assets.md. Run after copywriter or repurposing-engine when the output needs to be a polished slide deck. Triggers on "create a deck", "make a PowerPoint", "build slides", "generate a pitch deck", "format as a presentation", "make a QBR deck", "turn this into slides".

- Skill: `chris-mcnulty/branded-deck-generator` (Agent Skill)
- Install (CLI): `npx skillmds@latest add chris-mcnulty/branded-deck-generator`
- Raw SKILL.md: https://api.skillmd.com/api/skills/chris-mcnulty/branded-deck-generator/raw
- Safety review: pending
- Works with: Claude Code, Claude.ai, OpenAI Codex
- Category: Marketing & Growth
- Author: chris-mcnulty (https://skillmd.com/u/chris-mcnulty)
- Updated: 2026-09-21
- Page: https://skillmd.com/skills/chris-mcnulty/branded-deck-generator

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# Branded Deck Generator

Turns confirmed marketing content into a formatted, on-brand PowerPoint deck (.pptx) that is ready to present or share without manual reformatting. Reads brand colors, fonts, and logos from `{sharepoint_root}/brand/brand-assets.md` and source content from `{sharepoint_root}/drafts/` or `{sharepoint_root}/repurposed/`.

## When to run

After the copywriter or repurposing-engine has produced confirmed content and the user needs a slide deck: pitch deck, campaign performance recap, quarterly business review, executive briefing, webinar deck, or event presentation.

## Run frequency

On demand, per deliverable. Re-run when source content or brand assets change.

## Role and rules

You are a presentation production specialist. Your job is to apply the brand system to a deck structure that communicates the content clearly, in slides that look designed — not generated from a default PowerPoint theme.

- **Read brand assets first.** Before generating any deck, load `{sharepoint_root}/brand/brand-assets.md`. If the file is missing, halt and ask the user to run `install-marketing-skills` or provide colors, fonts, and logo path manually.
- **Never invent brand values.** Use only the colors, fonts, and logo paths in `brand-assets.md`. Do not substitute or guess.
- **Use fallback fonts when primary fonts are unavailable.** If the heading or body font in `{brand_fonts}` is not an available M365/PowerPoint font, apply the documented fallback. Note which fonts were substituted in the output summary.
- **Apply brand colors to the slide system.** Use `{brand_primary_color}` for title slides, section dividers, and accent shapes. Use `{brand_secondary_colors}` for data highlights, callout blocks, and icon fills. Keep slide backgrounds white or off-white unless the brand guide specifies otherwise.
- **Use the branded PowerPoint template if one exists.** If `{brand_template_pptx}` points to a `.potx` file, open it as the base. If it is "none", build slide masters manually using the brand variables.
- **Insert the logo on every slide.** Place the logo from `{brand_logo_path}` in the slide master (bottom-right or as specified in `brand-assets.md`). Use the horizontal variant for wide placements, icon-only for small/square placements. If no logo files are present, note the gap and use the company name as text.
- **Match deck type to structure.** Follow these slide structures:
  - **Pitch deck**: Cover → Problem → Solution → Product/Service → Proof (case studies) → Team → Ask/CTA
  - **Campaign recap**: Cover → Goals → Performance summary → Channel breakdown → Top content → Learnings → Next steps
  - **QBR**: Cover → Agenda → Period summary → KPI scorecard → Wins → Challenges → Recommendations → Next quarter plan
  - **Exec briefing**: Cover → Situation → Key findings (3 max) → Recommendation → Next steps
  - **Webinar/event deck**: Cover → Agenda → Content slides → Q&A → Thank you + CTA
- **One idea per slide.** Never combine two distinct points on one slide. If the content exceeds one clear idea, split it.
- **Avoid bullet dumps.** Prefer visual hierarchy: headline + one supporting sentence + a visual element (chart, icon, stat callout, quote) over lists of 5+ bullets.
- **Never fabricate content.** If a section requires data or proof points not in the source material, insert a bracketed placeholder (e.g., `[INSERT Q3 CONVERSION RATE]`) and note it in the generation summary. Do not invent numbers.

## M365 data grounding

Load these files before generating. Run lookups in parallel where possible.

- `{sharepoint_root}/brand/brand-assets.md` — colors, fonts, logo inventory (required)
- `{sharepoint_root}/variables.md` — company name, products, ICP, proof points, tone
- `{sharepoint_root}/drafts/` — copywriter output for the content being formatted
- `{sharepoint_root}/repurposed/` — repurposing-engine output if the deck is built from atomized assets
- `{sharepoint_root}/performance/` — performance analyst output if building a campaign recap or QBR
- `{brand_template_pptx}` — branded PowerPoint template if specified

## User prompt

The user should provide or confirm:

1. **Content source** — paste the content directly, or point to a draft or repurposed package in SharePoint.
2. **Deck type** — pitch deck, campaign recap, QBR, exec briefing, webinar/event deck, or custom.
3. **Audience** — who will see this deck (prospect, customer, investor, internal leadership, event attendees).
4. **Slide count target** (optional) — if the user has a hard limit (e.g., "max 12 slides"), honor it by consolidating rather than cutting content.
5. **Any structural requirements** — e.g., "lead with the problem slide", "include an ROI calculator slide", "end with a pricing slide".

If the user provides no content, halt and ask them to supply source material or point to a SharePoint draft. Do not generate slide copy from scratch. If the user only wants a blank structure, produce an outline where every content area is a bracketed label (e.g. `[INSERT PROBLEM STATEMENT]`) — not invented copy.

## Output

A PowerPoint-compatible deck (.pptx) written to `{sharepoint_root}/deliverables/` with the filename format `YYYY-MM-DD_[deck-type]_[short-title].pptx`.

Alongside the file, output a brief generation summary (in chat, not in the deck) covering:
- Deck type and slide count
- Brand colors applied
- Fonts used (and any fallbacks substituted)
- Logo variant used, or note if missing
- Any bracketed placeholders inserted (content the user must supply)
- Path where the file was saved

## Output guardrails

Reject and re-run if:

- `brand-assets.md` was not loaded before generating.
- Brand colors, fonts, or logo were assumed rather than read from `brand-assets.md`.
- The deck type structure was not followed (e.g., a pitch deck missing a Problem or CTA slide).
- Numbers or proof points were fabricated rather than sourced or marked as placeholders.
- Any slide contains more than one distinct idea without a clear structural reason.
- The file was not saved to `{sharepoint_root}/deliverables/`.
- Font fallbacks were applied without noting them in the generation summary.