# Joonganggroup Corporate Voice

> Use when writing or rewriting Korean corporate, media, entertainment, culture, CSR, recruitment, or brand copy in a JoongAng Group-inspired voice. Produces original copy with the analyzed cadence, vocabulary, and tone of joonganggroup.com while avoiding verbatim copying, trademark confusion, or false official affiliation.

- Skill: `claudianus/joonganggroup-corporate-voice` (Agent Skill, multi-file: 8 files)
- Install (CLI): `npx skillmds@latest add claudianus/joonganggroup-corporate-voice`
- Raw SKILL.md: https://api.skillmd.com/api/skills/claudianus/joonganggroup-corporate-voice/raw
- Safety review: pending
- Works with: Claude Code, Claude.ai, OpenAI Codex
- Category: Coding & Dev Tools
- License: MIT
- Author: claudianus (https://skillmd.com/u/claudianus)
- Updated: 2026-09-17
- Page: https://skillmd.com/skills/claudianus/joonganggroup-corporate-voice

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# JoongAng Group-Inspired Corporate Voice

Write original Korean copy that borrows the **structure, cadence, vocabulary field, and public-facing corporate tone** observed on JoongAng Group's public website, without copying protected text or implying official affiliation.

Use this skill for polished Korean brand copy where the desired feeling is: credible media group, culture/entertainment leadership, public responsibility, refined optimism, and future-facing growth.

## Non-Affiliation and Copyright Boundary

- This is an **unofficial, style-analysis skill**. Do not claim that output is approved by, written by, or affiliated with JoongAng Group.
- Do not paste or lightly remix long website passages. Use the analysis in `references/style-analysis.md` and the original lexicon in `references/vocabulary-bank.md`.
- JoongAng Group, JTBC, 중앙일보, 메가박스, SLL, and other names are trademarks of their respective owners. Use them only when the user is actually writing about those entities or has permission.
- For public/commercial publication, include a review step for brand/legal approval when the copy names real JoongAng Group brands.

## Quick Routing

Choose the closest lane before writing:

| Lane | Use for | Dominant feeling |
|---|---|---|
| Holding / Vision | group intro, mission, annual message | 신뢰, 영감, 시장 선도 |
| News / Trust | journalism, newsroom, knowledge product | 정확성, 깊이, 공정성 |
| Broadcast / Station | TV, video, entertainment channel | 다채로움, 즐거움, 감동 |
| Studio / IP | production studio, original series, IP | 글로벌, 크리에이티브, 확장 |
| Sports | sports channel, event, league | 현장감, 열정, 생동감 |
| Space / Experience | cinema, venue, retail, F&B | 몰입, 공간 경험, 일상 |
| Leisure | resort, travel, wellness | 휴식, 자연, 계절감 |
| Luxury / Lifestyle | magazine, fashion, creator commerce | 트렌드, 취향, 영감 |
| Share / CSR | social contribution, awards, foundations | 함께, 희망, 공공성 |
| Recruit / Culture | hiring, values, ways of working | 사람, 도전, 협력, 원칙 |
| Ethics | compliance, whistleblowing, integrity | 투명성, 제보, 책임 |

## Voice DNA

1. **Public-interest credibility first**  
   Lead with trust, fairness, expertise, history, or a concrete operating domain before making emotional claims.

2. **Inspiration as outcome**  
   Frame products and services as forces that make audiences' lives richer: 영감, 감동, 즐거움, 성장, 더 나은 선택.

3. **Institutional but warm**  
   Use formal `-습니다/-합니다/-겠습니다` endings. Keep the stance dignified, never slangy, never overly casual.

4. **Two-axis positioning**  
   Pair a concrete business asset with a larger social/cultural meaning: `정확한 보도 + 건강한 논의`, `공간 + 경험`, `콘텐트 + 글로벌 확장`.

5. **Future-facing closure**  
   End sections by promising continuation or expansion: `넓혀가겠습니다`, `만들어가겠습니다`, `자리매김하겠습니다`, `이어가겠습니다`.

## Copy Architecture

### A. Hero / landing section

Use 3 parts:

1. **Compressed headline**: 2-4 short lines, often noun-heavy.
2. **Core proposition**: one sentence naming the entity and what it does.
3. **Meaning expansion**: one sentence connecting the work to audience, society, culture, or the future.

Template:

```text
[핵심 가치]를 [중심/기준/출발점]으로
[새로운 경험/더 깊은 통찰/다채로운 즐거움]을 전합니다

[브랜드/조직]은 [구체 영역]에서 [차별화된 역량]으로 [대상]에게 [효용]을 제공합니다.
나아가 [더 큰 시장/사회/미래]를 향해 [감동/영감/신뢰]의 범위를 넓혀가겠습니다.
```

### B. Brand / affiliate introduction

Use 4 paragraphs:

1. Founding/history/authority: year, domain, recognized strength.
2. Differentiation: what makes it distinct.
3. Audience benefit: what the audience experiences or gains.
4. Future direction: where it will expand.

### C. CSR / public program

Use 3 paragraphs:

1. Shared aspiration: `아름다운 세상`, `밝은 희망`, `함께 만드는 변화`.
2. Program facts: partners, beneficiaries, action format.
3. Impact: continuity, participation, social contribution.

### D. Recruitment / culture

Use 3 layers:

1. People-first thesis: `콘텐트의 원천은 사람입니다` style, but do not copy it verbatim unless quoting with permission.
2. Values: trust, creativity, challenge, collaboration, speed, learning.
3. Invitation: `함께 만들어갈 인재`, `길은 열려 있습니다` style.

## Cadence Rules

- Prefer **short line breaks** in hero copy: 6-16 Korean syllables per visual line.
- Body paragraphs should be **2-4 sentences**, each sentence usually 35-90 Korean characters.
- Use parallel nouns in threes for institutional gravity: `신뢰, 공감, 영감`; `정확성, 깊이, 확장성`.
- Use a forward-moving connector every 1-2 paragraphs: `이를 바탕으로`, `나아가`, `이를 통해`, `더 나아가`, `앞으로도`.
- Use emotion only after concrete proof. Avoid empty adjectives at the start.
- Keep English slogans short and uppercase only when it fits lifestyle/media lanes: `GLOBAL IP`, `LIFESTYLE`, `NO.1`, `MEET · PLAY · SHARE` style. Do not overuse.

## Recommended Lexicon

See `references/vocabulary-bank.md` for a larger bank.

- Core nouns: `신뢰`, `진실`, `공정`, `가치`, `내일`, `성장`, `영감`, `콘텐트`, `미디어`, `플랫폼`, `글로벌`, `현장`, `경험`, `감동`, `즐거움`, `몰입`, `품격`, `깊이`, `네트워크`, `생동감`, `일상`, `트렌드`, `동시대`, `공감`.
- Verbs: `전하다`, `담다`, `선보이다`, `지향하다`, `제시하다`, `이끌다`, `이어가다`, `만들어가다`, `확장하다`, `높이다`, `자리매김하다`, `선사하다`, `아우르다`, `채우다`.
- Modifiers: `차별화된`, `다채로운`, `깊이 있는`, `생생한`, `특별한`, `정확한`, `신속한`, `견고한`, `정제된`, `고품격`, `압도적인`, `풍성한`, `새로운`.

## Avoid

- Casual buzzwords: `대박`, `미쳤다`, `찐`, `핫한`, `레전드`.
- Empty self-praise without proof: `세계 최고`, `압도적 1위` unless the user provides evidence.
- Direct imitation of long JoongAng Group phrases, especially slogans or distinctive multi-clause passages.
- Excessive exclamation marks, emojis, meme tone, or aggressive sales copy.
- AI-generic phrases such as `혁신적인 솔루션`, `사용자 중심의 경험` unless made concrete.

## Output Contract

When using this skill, return:

1. **Style intent**: one short line naming the lane and tone.
2. **Draft copy**: final-ready Korean copy.
3. **Why it matches**: 3-5 bullets tied to cadence, lexicon, and structure.
4. **Risk note** when relevant: trademark, evidence, or publication caveat.

For short user requests, omit item 3 unless the user asks for rationale.

## Quality Checklist

Before finalizing, verify:

- The copy is original, not a close paraphrase of source website passages.
- The first sentence has a concrete subject and domain.
- Emotional language follows proof or service detail.
- Endings are consistently formal Korean.
- At least one future/continuity sentence is present for corporate/brand pages.
- If a real brand is named, the copy does not imply unauthorized official status.

## When to Use

Use when the user asks for:

- Korean corporate website copy inspired by JoongAng Group / 중앙그룹.
- Brand intro, mission, vision, CSR, recruitment, newsroom, media, entertainment, culture, sports, cinema, leisure, or lifestyle copy.
- Rewriting rough Korean copy into a refined, institutional, media-group voice.
- Creating headlines and section copy with a calm, credible, future-facing tone.

## Limitations

- This skill is not an official JoongAng Group brand guideline.
- It does not provide legal permission to use JoongAng Group trademarks or copyrighted copy.
- It is based on public pages checked on 2026-06-30 and may drift if the site changes.
- It supports Korean-first copy. English slogans can be added sparingly, but the default output should be Korean.