# Ad Copy

> Create platform-specific ad copy within character limits with A/B test variants. Supports Google Ads, Facebook, and LinkedIn. Trigger with "ad copy", "Google Ads copy", "Facebook ad", or "LinkedIn ad".

- Skill: `clawpod-app/ad-copy` (Agent Skill)
- Install (CLI): `npx skillmds@latest add clawpod-app/ad-copy`
- Raw SKILL.md: https://api.skillmd.com/api/skills/clawpod-app/ad-copy/raw
- Safety review: pending
- Works with: Claude Code, Claude.ai, OpenAI Codex
- Category: Coding & Dev Tools
- Author: clawpod-app (https://skillmd.com/u/clawpod-app)
- Updated: 2026-09-22
- Page: https://skillmd.com/skills/clawpod-app/ad-copy

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# Ad Copy

Create platform-aware ad copy with variants for testing.

## When to Use
- User needs ad copy for paid campaigns
- User wants to test different messaging angles
- User needs copy adapted to specific platform constraints

## Steps
1. Confirm platform, product, audience, and campaign goal
2. Check platform-specific constraints (Google Ads: 30-char headlines, 90-char descriptions; Facebook: 125-char primary text; LinkedIn: 150-char intro)
3. Write 3 variants with different angles (benefit, pain, urgency)
4. Include character counts for each element
5. Provide A/B test hypothesis for each variant

## Output Format
```markdown
## Ad Copy -- [Platform] -- [Product]

### Variant A: [Angle]
- **Headline**: [copy] ([X] chars)
- **Description**: [copy] ([X] chars)
- **Hypothesis**: [Expected performance and why]

### Variant B: [Angle]
- **Headline**: [copy] ([X] chars)
- **Description**: [copy] ([X] chars)
- **Hypothesis**: [Expected performance and why]

### Variant C: [Angle]
- **Headline**: [copy] ([X] chars)
- **Description**: [copy] ([X] chars)
- **Hypothesis**: [Expected performance and why]

**Test Plan**: Run A vs B first ([reasoning]), then test winner vs C.
```