# Cmo Growth

> Daily marketing visibility across the 11 Unite-Group businesses. Computes LTV:CAC, blended CPA, channel concentration (HHI), attribution decay from ad-platform feeds. Drafts a 1-page CMO snippet into the daily 6-pager. Gates ad-spend over $5,000/day through draft_review HITL. Closes Wave 4 A2 of the senior-agent slate (RA-1860).

- Skill: `cleanexpo/cmo-growth` (Agent Skill)
- Install (CLI): `npx skillmds@latest add cleanexpo/cmo-growth`
- Raw SKILL.md: https://api.skillmd.com/api/skills/cleanexpo/cmo-growth/raw
- Safety review: pending
- Works with: Claude Code, Claude.ai, OpenAI Codex
- Category: Marketing & Growth
- Author: cleanexpo (https://skillmd.com/u/cleanexpo)
- Updated: 2026-09-17
- Page: https://skillmd.com/skills/cleanexpo/cmo-growth

---


# cmo-growth

Bottles 15+ years of CMO/Growth expertise — iOS 14.5 attribution decay, brand-vs-performance tension, the dishonesty in last-click data — into a deterministic daily brief + an event-triggered alert stream.

## Why this exists

Eleven businesses, eleven marketing P&Ls. The founder needs LTV:CAC, blended CPA, and channel concentration in one glance every morning, plus a hard gate on any ad-spend request above $5k/day. Everything else flows into the daily 6-pager (`daily-6-pager` skill, RA-1863).

## Decision rights

Autonomous:
- Compute + emit marketing metrics every cycle
- Draft daily marketing brief (routes through pii-redactor + draft_review)
- Alert on threshold breaches (also through draft_review)
- Approve ad-spend up to $5,000/day (configurable via `TAO_CMO_ADSPEND_CEILING`)

HITL (dual-key gate):
- Ad-spend > $5,000/day on any single channel
- Brand-message changes (tone, taglines, voice)
- Pricing changes
- New channel launch with budget > $10,000

## Metrics owned

| Metric | Formula | Floor / target | Alert threshold |
|---|---|---|---|
| LTV:CAC ratio | (avg_ltv_months × ARPU × gross_margin) / blended_CPA | ≥ 5.0 (target) | < 3.0 → warn |
| Blended CPA | total_marketing_spend / total_customers_acquired | < $250 | > $250 → warn |
| Channel concentration (top share) | top_channel_spend / total_spend | < 70% | > 70% warn, > 85% critical |
| Channel HHI | sum(share²) | < 0.50 | reported, no fixed threshold |
| Attribution decay | 1 − (signal_count / baseline_count) | < 30% | > 30% → info |

## Cadence

| Trigger | Action |
|---|---|
| Daily 06:00 UTC (configurable) | Assemble daily brief → pii-redact → draft_review post to REVIEW_CHAT_ID |
| Per-cycle (5 min) | Recompute metrics; alert on breach |
| Per ad-spend request | Dual-key gate; emit `cmo_adspend_approved` or `cmo_adspend_blocked` |

## Pipeline

```
read_marketing_provider()             ← thin abstraction (Google Ads + LinkedIn + Meta + ...
                                        in production; synthetic in tests)
  → compute_metrics(raw)              ← pure-Python; deterministic
    → detect_breaches(metrics, last)  ← compares to prior cycle snapshot
      → if breach: emit cmo_alert + draft_review.post_draft (severity-gated)
      → if daily-fire window: assemble_brief + post to draft_review
      → emit cmo_metric_snapshot to .harness/swarm/cmo_state.jsonl
```

## Ad-spend approval flow

```
incoming request {amount_usd_per_day, channel, business_id, justification}
  → if amount_usd_per_day <= AUTONOMOUS_ADSPEND_CEILING_USD_PER_DAY:
       emit cmo_adspend_approved → return approved
  → else:
       draft_review.post_draft(
         draft_text="📈 Ad-spend approval — ${amount}/day on {channel} ...",
         destination_chat_id=REVIEW_CHAT_ID,
         drafted_by_role="CMO")
       emit cmo_adspend_blocked (queued, awaiting reaction)
       return pending
```

## Contract

**Daily brief output** (passes to draft_review):

```markdown
📈 CMO daily — {date}

Portfolio LTV:CAC: {x}x | Total spend: ${y} | {n} alerts ({n_critical} critical)

🚨 Alerts:
🔴 [{biz}] channel_concentration: google-ads 91% of spend — single-platform risk.
🟡 [{biz}] ltv_cac_ratio: 2.4 < 3.0 — channel mix or pricing under review.

Per-business:
- restoreassist: $4,200 spend | L:C 4.8 | CPA $87 | top: google-ads 64%
- ccw-crm:      $2,100 spend | L:C 3.1 | CPA $112 | top: linkedin 42%
- ...

📥 2 ad-spend approvals queued (>$5,000/day)
```

**Metric snapshot row** (per cycle, written to `.harness/swarm/cmo_state.jsonl`):

```json
{
  "ts": "ISO-8601",
  "business_id": "restoreassist",
  "mrr": 12500.0,
  "blended_cpa_usd": 87.40,
  "ltv_usd": 1860.0,
  "ltv_cac_ratio": 21.28,
  "channel_concentration_hhi": 0.46,
  "top_channel": "google-ads",
  "top_channel_share": 0.64,
  "attr_decay": 0.18,
  "total_spend_usd": 4200.0
}
```

## Safety bindings

- **Read-mostly.** CMO bot calls ad-platform APIs in *read* scope only. No campaign create/edit, no budget changes, no creative uploads without HITL.
- **Ad-spend ceiling persisted** (`AUTONOMOUS_ADSPEND_CEILING_USD_PER_DAY = $5,000/day`). Editing requires user approval, audit-trailed.
- **PII-redactor in front of every draft** — campaign names / customer-segment labels / partner names flow through pii-redactor at strictness=standard.
- **24h alert dedup** — same breach won't re-fire within 24h (uses last-snapshot diff).
- **Kill-switch aware.** On `TAO_SWARM_ENABLED=0`, the daily brief is queued (not sent) until resume.

## When NOT to use

- Creative production (ad copy, landing pages, blog posts, video) — that's the marketing-* skill family (`marketing-orchestrator` and siblings).
- Campaign launch planning — that's `marketing-launch-runbook`.
- ICP / positioning research — that's `marketing-icp-research` / `marketing-positioning`.
- Brand-equity tracking — separate Wave 5 ticket.

## Verification (Wave 4 A2)

1. Synthetic data → LTV:CAC computed correctly (within ±0.05x of hand-calc)
2. Top-channel share > 85% → critical alert fires
3. $4,500/day ad-spend → auto-approves
4. $7,500/day ad-spend → routes through draft_review, status `pending`, no real action
5. Daily brief assembles in <30s with all 11 businesses
6. Brief posts through pii-redactor — sensitive segment names redacted if flagged
7. `cmo` module compiles + imports clean alongside existing `swarm/*`

## Out of scope (Wave 4 A2)

- Real ad-platform wire-up — engine ships against a pluggable `marketing_provider` callable; ad-platform connector is a follow-up
- Mixed-media-modeling (MMM) — uses last-touch + HHI in v1
- Multi-currency consolidation — assumes USD; flagged for follow-up

## References

- Blueprint: `~/Pi-CEO/Senior-Agent-Operations-Blueprint-2026-05-02.md` §Role 5 CMO/Growth
- Parent ticket: <issue id="RA-1860">RA-1860</issue> (epic <issue id="RA-1858">RA-1858</issue>)
- Sibling creative skills: `marketing-orchestrator` and `marketing-*` family
- HITL gate substrate: `swarm/draft_review.py`
- Multi-agent debate scaffold: `swarm/debate_runner.py` (RA-1867)