# Competitive Teardown

> Use when the user wants to break down a competitor's positioning, product, pricing, content, and weaknesses. Triggers include "competitive teardown", "analyze this competitor", "competitor breakdown".

- Skill: `codejunkie99/competitive-teardown` (Agent Skill)
- Install (CLI): `npx skillmds@latest add codejunkie99/competitive-teardown`
- Raw SKILL.md: https://api.skillmd.com/api/skills/codejunkie99/competitive-teardown/raw
- Safety review: pending
- Works with: Claude Code, Claude.ai, OpenAI Codex
- Category: Marketing & Growth
- Author: codejunkie99 (https://skillmd.com/u/codejunkie99)
- Updated: 2026-09-17
- Page: https://skillmd.com/skills/codejunkie99/competitive-teardown

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# Competitive Teardown

When the user names a competitor, perform a five-dimension teardown and propose differentiating moves.

## Variables
- `[COMPETITOR NAME/URL]`

## Prompt Template

Perform a competitive teardown of [COMPETITOR NAME/URL].

Analyze:
1. POSITIONING: What is their core message? Who are they targeting? What emotion are they selling?
2. PRODUCT: What do they actually offer? What is the core feature vs. nice-to-haves?
3. PRICING: How do they charge? What does each tier include? Where is the profit margin?
4. CONTENT: What topics do they publish about? How often? What format performs best?
5. WEAKNESS: Where are they vulnerable? What do their customers complain about? What are they not doing?

End with: "If I were competing directly with [COMPETITOR], the 3 things I would do differently are..."