# Lead Qualification

> Research and qualify business leads against your ICP

- Skill: `cognyai/lead-qualification` (Agent Skill)
- Install (CLI): `npx skillmds@latest add cognyai/lead-qualification`
- Raw SKILL.md: https://api.skillmd.com/api/skills/cognyai/lead-qualification/raw
- Safety review: pending
- Works with: Claude Code, Claude.ai, OpenAI Codex
- Category: Research & Search
- Author: cognyai (https://skillmd.com/u/cognyai)
- Updated: 2026-09-10
- Page: https://skillmd.com/skills/cognyai/lead-qualification

---


# Lead Qualification

Research a lead or list of leads to determine ICP fit, company details, and deal potential.

## Usage

`/lead-qualification "John Smith john@company.com"` — qualify a single lead
`/lead-qualification` — then paste a list of leads

## Steps

### 1. Parse the lead(s)
Extract name, email, and company from input. If email domain is personal (gmail, hotmail, outlook, yahoo, live), flag it — personal emails are a lower-quality B2B signal.

### 2. Research each lead
For each lead, WebSearch for:
- Full name + company → LinkedIn profile, role, seniority
- Company domain → website, size, industry
- Company + "marketing" or "advertising" → whether they do paid media

### 3. Assess company fit
WebFetch the company website if found:
- What do they sell?
- How big are they? (team page, about page, funding)
- Do they run ads? (check for tracking pixels, ad landing pages)
- What's their likely marketing budget?

### 4. Score each lead

```
Lead: [Name] ([email])
Company: [Company] — [what they do]
Role: [Title/seniority if found]
ICP Fit: HIGH / MEDIUM / LOW / NONE

Signals:
+ [Positive signal, e.g., "Runs Google Ads"]
+ [Another positive]
- [Negative signal, e.g., "Personal email"]
- [Another negative]

Estimated deal value: [based on company size]
Next step: [specific recommendation]
```

### 5. Summary table for multiple leads

```
┌──────────────┬──────────────────┬──────────┬───────────────┐
│     Name     │     Company      │ ICP Fit  │   Next Step   │
├──────────────┼──────────────────┼──────────┼───────────────┤
│ [Lead 1]     │ [Company]        │ HIGH     │ Send proposal │
│ [Lead 2]     │ [Unknown]        │ LOW      │ Disqualify    │
└──────────────┴──────────────────┴──────────┴───────────────┘
```