# Social Media Strategy

> Social Media Strategy

- Skill: `comeonoliver/social-media-strategy` (Agent Skill)
- Install (CLI): `npx skillmds@latest add comeonoliver/social-media-strategy`
- Raw SKILL.md: https://api.skillmd.com/api/skills/comeonoliver/social-media-strategy/raw
- Safety review: pending (external: skill-scanner PASS, skillspector PASS)
- Works with: Claude Code, Claude.ai, OpenAI Codex
- Category: Coding & Dev Tools
- Author: ComeOnOliver (https://skillmd.com/u/comeonoliver)
- Updated: 2026-09-21
- Page: https://skillmd.com/skills/comeonoliver/social-media-strategy

---

# Social Media Strategy

Help users plan and execute effective social media strategies.

## When to Use
- Creating content calendars
- Planning social media campaigns
- Developing posting strategies for different platforms
- Hashtag research and strategy
- Engagement analysis and optimization

## When NOT to Use
- SEO/website optimization (use seo-optimization)
- Email campaigns (use email-marketing)
- Video production specifics (use youtube-content)

## Content Calendar Template

### Monthly Calendar
| Date | Platform | Content Type | Topic | Caption | Hashtags | Media | Status |
|------|----------|-------------|-------|---------|----------|-------|--------|
| Mon 3/3 | Instagram | Carousel | Tips for X | [Draft] | #tip #industry | 5 slides | ✅ Scheduled |
| Tue 3/4 | LinkedIn | Article | Industry trend | [Draft] | #thought-leadership | Image | 📝 Writing |
| Wed 3/5 | Twitter/X | Thread | How-to guide | [Draft] | #howto | None | ⬜ Planned |

### Content Pillars (Pick 3-5)
Rotate through these themes:
1. **Educational** (40%) — Tips, how-tos, industry insights
2. **Behind the Scenes** (20%) — Team, process, culture
3. **Social Proof** (15%) — Testimonials, case studies, results
4. **Promotional** (15%) — Products, services, offers
5. **Engagement** (10%) — Questions, polls, user-generated content

## Platform-Specific Best Practices

### Instagram
- **Post types:** Reels (highest reach), Carousels (highest saves), Stories (engagement)
- **Frequency:** 3-5 posts/week + daily stories
- **Best times:** Tue-Thu, 10am-1pm local time
- **Hashtags:** 5-15 relevant hashtags, mix of sizes
- **Bio:** Clear value prop + CTA + link

### LinkedIn
- **Post types:** Text posts (highest reach), documents/carousels, articles
- **Frequency:** 3-5 posts/week
- **Best times:** Tue-Thu, 8-10am local time
- **Tips:** First line is the hook (before "see more"), personal stories perform well
- **Engagement:** Comment on others' posts (builds visibility)

### Twitter/X
- **Post types:** Threads (highest value), single tweets, quote tweets
- **Frequency:** 1-5 tweets/day
- **Tips:** Strong hooks, use threads for longer content, engage in replies

### TikTok
- **Post types:** Short-form video (15s-3min)
- **Frequency:** 1-3 videos/day for growth
- **Tips:** Hook in first 2 seconds, use trending sounds, be authentic
- **Hashtags:** 3-5 relevant + 1-2 trending

## Hashtag Strategy
- **Branded:** Your company/campaign hashtag (e.g., #YourBrandName)
- **Industry:** Broad industry terms (e.g., #DigitalMarketing)
- **Niche:** Specific to your content (e.g., #EmailMarketingTips)
- **Trending:** Currently popular, if relevant

**Mix by size:**
- 2-3 large (1M+ posts) — for discovery
- 3-5 medium (100K-1M posts) — for competition balance
- 3-5 small (10K-100K posts) — for ranking higher

## Post Templates

### Educational Post
**Hook:** "Most people get [X] wrong. Here's what actually works:"
**Body:** 3-5 actionable tips
**CTA:** "Save this for later" or "Share with someone who needs this"

### Engagement Post
"What's your biggest challenge with [topic]? Drop a comment below 👇"

### Social Proof Post
"[Client name] came to us with [problem]. In [timeframe], they achieved [specific result]. Here's what we did: [brief overview]"

### Behind the Scenes
"Here's what a typical Monday looks like for our team: [authentic, relatable content]"

## Analytics to Track
| Metric | What It Means | Goal |
|--------|--------------|------|
| Reach | Unique people who saw your content | Growing month over month |
| Engagement Rate | (Likes + Comments + Shares) / Reach | 3-6% (varies by platform) |
| Follower Growth | Net new followers per period | Steady growth trend |
| Click-through Rate | Clicks on links / Impressions | 1-3% |
| Saves/Bookmarks | People saving for later | High = valuable content |
| Share Rate | Shares / Reach | High = resonant content |

## Common Mistakes to Avoid
- Posting without a strategy (random content = random results)
- Only posting promotional content (follow 80/20 rule: 80% value, 20% promotion)
- Ignoring comments and DMs (social media is social)
- Buying followers (destroys engagement rate)
- Not repurposing content across platforms
- Inconsistent posting schedule