# Apollo Lead Gen

> Generate a targeted lead list with Apollo — filter by title, company size, industry, tech stack — and export to CSV/HubSpot/Sheets. Use when the user says "build me a prospect list", "find 100 VPs of X", or "source leads for the campaign".

- Skill: `composio-community/apollo-lead-gen` (Agent Skill)
- Install (CLI): `npx skillmds@latest add composio-community/apollo-lead-gen`
- Raw SKILL.md: https://api.skillmd.com/api/skills/composio-community/apollo-lead-gen/raw
- Safety review: pending
- Works with: Claude Code, Claude.ai, OpenAI Codex
- Category: Marketing & Growth
- Author: composio-community (https://skillmd.com/u/composio-community)
- Updated: 2026-09-17
- Page: https://skillmd.com/skills/composio-community/apollo-lead-gen

---


# Apollo Lead Generation

Source a targeted prospect list via Apollo through Composio.

## Workflow

1. **Lock the ICP.** Ask for: titles, seniority, departments, employee range, industries, geography, tech stack (if known). Refuse to proceed with "anyone in SaaS" — force specificity.
2. **Link Apollo:**
   ```bash
   composio link apollo
   ```
3. **Discover the search slug:**
   ```bash
   composio search "search people with filters" --toolkits apollo
   ```
4. **Run the search** with the ICP filters:
   ```bash
   composio execute APOLLO_PEOPLE_SEARCH -d '{
     "person_titles": ["VP Engineering", "Head of Platform"],
     "organization_num_employees_ranges": ["51,200"],
     "person_seniorities": ["vp", "head"],
     "page": 1,
     "per_page": 25
   }'
   ```
5. **Enrich contacts** that lack email:
   ```bash
   composio execute APOLLO_MATCH_PERSON -d '{ "first_name": "...", "last_name": "...", "organization_name": "..." }'
   ```
6. **Export** results to `./leads-<campaign>.csv`. Columns: name, title, company, email, linkedin_url, hook_notes.
7. **(Optional) Push to HubSpot** via the `hubspot-lead-enrichment` skill or direct `HUBSPOT_CREATE_A_CONTACT`.

## ICP forcing questions (ask if missing)

- Top 3 titles you want? (not categories — actual strings)
- Employee range — tight (e.g., 51–200), not "SMB"
- Must-have signals: funding, tech stack, hiring, recent exec change?
- Exclusion list (existing customers, dead deals)?

## Guardrails

- Cap at 500 leads/run unless the user explicitly raises it — Apollo credits burn fast.
- Deduplicate against existing CRM before export (emails + company+name).
- Never include leads from the user's do-not-contact list if provided.