# The 'Bar Test' Positioning Framework

> The 'Bar Test' Positioning Framework

- Skill: `coowoolf/the-bar-test-positioning-framework` (Agent Skill)
- Install (CLI): `npx skillmds@latest add coowoolf/the-bar-test-positioning-framework`
- Raw SKILL.md: https://api.skillmd.com/api/skills/coowoolf/the-bar-test-positioning-framework/raw
- Safety review: pending
- Works with: Claude Code, Claude.ai, OpenAI Codex
- Category: Marketing & Growth
- Author: Coowoolf (https://skillmd.com/u/coowoolf)
- Updated: 2026-09-21
- Page: https://skillmd.com/skills/coowoolf/the-bar-test-positioning-framework

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# The 'Bar Test' Positioning Framework

> The 'Bar Test' Positioning Framework（“酒吧测试”定位框架）

## 概述 / Overview

一种角色扮演演练，旨在确保定位陈述听起来像是自然的人际对话，而非生硬的企业黑话。

## 来源 / Source

- **嘉宾**: Arielle Jackson
- **职位**: Marketer in Residence
- **公司**: First Round Capital

## 核心步骤 / Core Steps

1. Step 1: Set the Scene (You are at a bar with a target persona)
2. Step 2: The Trigger ('Hey, I just started using [Product]')
3. Step 3: The Explanation (Speak the Benefit + Category naturally)
4. Step 4: The Validation (Does the friend nod, or ask 'What?')

## 核心原则 / Core Principles

- Positioning must be colloquial enough to say to a friend at a bar.
- Avoid words people don't speak aloud (e.g., 'leverages', 'empowers').
- Structure: What is it + Benefit + Differentiator.
- If the friend asks 'What do you mean?', the test is failing.

## 适用场景 / When to Use

在拟定正式定位陈述之后，撰写官网文案之前。

## 常见错误 / Common Mistakes

试图显得过于“高深”或“商务”，而非清晰直白；ADP 的“让夏天更有趣”活动就未能通过真实性检验。

## 实战案例 / Real-World Example

Square Stand：“把你的 iPad 变成收银机”（人话） vs. “撬动平板硬件以处理商户交易”（官方话术）

## 金句 / Quote

> "If you can't explain what you do to me in a sentence... you have a positioning problem."