# Ad Body Copy Audit > Evaluate and improve paid acquisition body copy for lead generation, inquiry, private-message opening, and form submission quality. Use when the user asks to judge, score, compare, rewrite, or create 正文、笔记正文、投放正文、客资正文、咨询正文、进线、开口、留资、私信理由、旅修/疗愈/课程/活动招募文案. - Skill: `coreycore123/ad-body-copy-audit` (Agent Skill, multi-file: 2 files) - Install (CLI): `npx skillmds@latest add coreycore123/ad-body-copy-audit` - Raw SKILL.md: https://api.skillmd.com/api/skills/coreycore123/ad-body-copy-audit/raw - Safety review: pending - Works with: Claude Code, Claude.ai, OpenAI Codex - Category: Security - Author: Coreycore123 (https://skillmd.com/u/coreycore123) - Updated: 2026-09-22 - Page: https://skillmd.com/skills/coreycore123/ad-body-copy-audit --- # 投放正文分析 ## Purpose Use this skill to analyze body copy after the user has already clicked into the detail page. Do not use body copy to explain CTR. For paid acquisition, body copy only maps to: - 私信进线 - 私信开口 - 留资 - 开口成本 - 留资质量 If the user provides high-performing notes from the same industry, especially 14-day high read-to-opening notes, use their body copy as industry benchmarks. Extract how they create inquiry reasons, opening questions, suitability, decision certainty, and lead-submission confidence before judging the current copy. Do not use them to explain CTR. Attribution boundary: ```text 封面 + 标题 -> 点击率 / 初始意向率 正文 -> 进线率 / 开口率 / 留资率 私信承接 -> 留资质量 / 成交可能 ``` ## Required Inputs Collect as many as available: - Body copy text. - Cover and title, only to understand what intent the body copy needs to承接. - Product type, price, dates, location, duration, included items, group size. - Audience and campaign objective. - Metrics: clicks, private-message leads, openings, form submissions, opening cost, lead quality. - Whether data is organic, Shujia heated, or paid Juguang traffic. If exact metrics are missing, do a structural diagnosis and state that conversion impact is directional. ## High-Inquiry Body Copy Structure High-inquiry copy helps users answer 3 questions: 1. Is this suitable for me? 2. Is it worth asking about? 3. What should I ask now? Recommended structure: ```text 用户状态 / 明确需求 -> 产品定义 -> 适合谁 -> 具体体验 -> 决策信息 -> 信任信息 -> 私信理由 ``` ## Evaluation Dimensions Score each from 0 to 10: - 进线承接: The opening continues the intent generated by cover and title. - 产品定义: The user can quickly understand what is being offered. - 适合人群: The copy states who should inquire and filters vague interest. - 具体体验: Abstract words are translated into concrete actions, schedule, scenes, or modules. - 决策信息: Time, place, duration, price, included items, lodging, food, transport, group size, and quota are clear. - 信任信息: Teacher, venue, host, past cases, safety, insurance, lodging, route, or real-scene proof reduces risk. - 私信理由: The user is told what to ask for: itinerary, quote, remaining spots, suitability, inclusions, or signup method. - 留资推进: The copy gives enough certainty for a user to leave contact details. Interpretation: - 8-10: strong lead-generation copy; suitable for paid traffic. - 6-7: usable but one conversion layer is weak. - 4-5: can generate interest but will create low-efficiency inquiries. - 0-3: brand/story copy; not suitable as acquisition copy without rewriting. ## Diagnose By Funnel Stage Use metrics to separate problems: - Many clicks, few leads: body copy fails to confirm relevance or product value. - Leads but few openings: body copy creates curiosity but not enough concrete reason to talk. - Openings but no form submissions: decision information or trust is insufficient, or price/fit is mismatched. - Many basic questions: body copy omitted price, inclusions, schedule, location, suitability, or signup path. - Many compliments/comments but few inquiries: body copy is story-led, not conversion-led. Never attribute CTR or click decline to body copy. CTR belongs to cover/title and social proof. ## Copy Pattern Types ### Pain-Release Type Use for anxiety, burnout, fatigue, emotional depletion, poor sleep, or long-term tension. ```text specific current pain -> product as response -> concrete practices -> expected state change -> private-message itinerary / quote / suitability ``` ### Functional-Demand Type Use for fasting, yoga, tai chi, meditation, courses, therapy, or skills with known demand. ```text category + location + duration -> suitable users -> why this system/teacher/place is credible -> daily modules -> reply keyword or consult action ``` ### Emotional-Soothing Type Use for women-focused retreat, slow life, nature healing, self-care. ```text name the emotional state -> define the retreat -> list concrete activities -> state package inclusions -> private-message detailed itinerary ``` ### Lifestyle-Positioning Type Use for anti-burnout, slowing down, adult pause, city escape. ```text daily pressure -> legitimate pause -> specific scenes and activities -> product facts -> ask for itinerary / availability ``` ### Local-Activity Type Use for same-city, short-cycle, low-decision-cost events. ```text what the activity is -> what users will do -> who it suits -> date/place/transport -> private-message details ``` ## Common Problems - The copy is only a poetic story and does not define the product. - The first half proves the theme is beautiful, but delays price, dates, lodging, and inclusions. - Abstract words are overloaded: 自愈力、排浊、聚气、归心、生命仪式、内在觉察. - The user has to ask basic questions before deciding whether to open a serious conversation. - The copy says 「报名 / 咨询开放」 but does not say what to consult. - It attracts compliments but not qualified inquiries. ## Output Format Use this structure: **判断** State whether the body copy is suitable for lead generation, and which funnel stage it helps or blocks. **结构评分** Provide a compact table for the evaluation dimensions. **进线问题** Explain whether the copy gives users enough reason to send a private message. **开口问题** Explain whether the copy gives users a concrete opening question. **留资问题** Explain whether enough certainty exists for contact submission. **改法** Give a rewritten structure and concrete additions. **可测试版本** Provide 2-4 body-copy opening or CTA variants when useful.