# Ad Supporting Images Audit

> Evaluate non-cover images in paid acquisition notes, Xiaohongshu/Juguang creatives, travel retreats, courses, events, and activity recruitment. Use when the user asks to judge, compare, score, rewrite, plan, or create 非封面图片、组图、详情图、后续图片、行程图、体验图、住宿图、导师图、价格包含图、适合人群图、报名方式图、信任证据链、咨询前决策辅助.

- Skill: `coreycore123/ad-supporting-images-audit` (Agent Skill, multi-file: 2 files)
- Install (CLI): `npx skillmds@latest add coreycore123/ad-supporting-images-audit`
- Raw SKILL.md: https://api.skillmd.com/api/skills/coreycore123/ad-supporting-images-audit/raw
- Safety review: pending
- Works with: Claude Code, Claude.ai, OpenAI Codex
- Category: Security
- Author: Coreycore123 (https://skillmd.com/u/coreycore123)
- Updated: 2026-09-22
- Page: https://skillmd.com/skills/coreycore123/ad-supporting-images-audit

---


# 投放非封面图片分析

## Purpose

Use this skill to evaluate images after the cover in a paid acquisition note. Do not use non-cover images to explain CTR. Non-cover images are seen after the user enters the detail page, so they map to:

- 信任塑造
- 咨询前决策辅助
- 私信进线
- 私信开口
- 留资

If the user provides high-performing notes from the same industry, especially 14-day high read-to-opening notes, use their non-cover images as industry benchmarks. Extract how they visualize itinerary, experience, venue, teacher, price/inclusions, suitable users, and signup path before judging the current image set. Do not use them to explain CTR.

Attribution boundary:

```text
封面 + 标题 -> 点击率 / 初始意向率
正文 -> 进线率 / 开口率 / 留资率
非封面图片 -> 信任证据链 / 决策辅助 / 咨询阻力降低
私信承接 -> 留资质量 / 成交可能
```

## Core Principle

High-inquiry non-cover images answer real user questions. Their job is not simply to look good, but to turn product information into visible proof.

Use this definition:

```text
非封面图片组 = 产品信任证据链 + 咨询前决策辅助
```

The image sequence should help users:

```text
看懂产品
-> 相信交付
-> 判断适合
-> 知道怎么咨询
```

## Required Inputs

Collect as many as available:

- All non-cover images or screenshots, in order.
- Cover and title, only to understand the intent that brought users in.
- Body copy, if available.
- Product type, location, duration, date, price, inclusions, venue, teacher, group size.
- Campaign metrics: private-message leads, openings, form submissions, opening cost, lead quality.
- Whether interactions are organic, heated, or paid.

If images are unavailable, analyze the planned image list or information architecture instead.

## Common High-Inquiry Image Functions

Use this table as the baseline:

| Image Function | User Question |
|---|---|
| 行程图 / 日程表 | 这几天具体做什么？ |
| 活动体验图 | 我去了会参与什么？ |
| 场地 / 住宿图 | 住哪里？环境安全吗？ |
| 人物参与图 | 这个活动真实吗？有人参加吗？ |
| 导师 / 课程图 | 谁带？专业吗？ |
| 价格 / 包含项图 | 钱花在哪里？ |
| 适合人群图 | 我适不适合？ |
| 报名方式图 | 我要怎么问、怎么报？ |

The image set should not be a random gallery. Each image should answer a conversion question.

## Recommended Image Sequence

For travel retreat, healing, course, or activity recruitment:

1. Product overview: location, duration, date, product type, price if available.
2. Itinerary / schedule: Day 1, Day 2, Day 3, or module sequence.
3. Core experiences: what users will physically do.
4. Venue / lodging / food: environment and safety proof.
5. Teacher / host / course system: who leads and why credible.
6. Price / inclusions: what the fee covers.
7. Suitable users: who should inquire and who should not.
8. Signup / inquiry method: private-message keyword, remaining spots, signup path.

Do not force every project to use all 8 images. Keep the sequence proportional to product price, risk, and decision complexity.

## Evaluation Dimensions

Score each from 0 to 10:

- 产品可理解性: Users can understand what is being offered.
- 行程清晰度: Users can see what happens across the days or modules.
- 体验具体性: Abstract product claims are shown as concrete actions.
- 交付可信度: Venue, people, teacher, food, lodging, or past scenes prove the product is real.
- 决策信息完整度: Price, inclusions, lodging, time, place, and quota are visible.
- 适合人群筛选: Users can judge whether they fit.
- 咨询动作清晰度: Users know what to ask and how to ask.
- 顺序合理性: The image order forms a decision chain.

Interpretation:

- 8-10: strong trust evidence chain; suitable for paid acquisition.
- 6-7: usable but one decision question is weak.
- 4-5: visually attractive but weak for inquiry conversion.
- 0-3: mostly atmosphere; cannot support paid lead generation.

## Diagnose By Missing Image Type

- No itinerary image: users may ask basic schedule questions or fail to understand the product.
- No experience image: the product stays abstract, especially for 疗愈、静修、旅修.
- No venue/lodging image: safety and comfort doubts remain.
- No people/real participation image: authenticity is weak.
- No teacher/course image: professional trust is weak.
- No price/inclusion image: users hesitate before opening a serious inquiry.
- No suitable-user image: inquiries become broad and low-quality.
- No signup image: users may like the content but not know the next step.

## Output Format

Use this structure:

**判断**
State whether the non-cover image set supports inquiry, opening, and lead submission.

**图片功能表**
Map each image to its conversion function and the user question it answers.

**信任证据链**
Explain whether the sequence proves product, venue, experience, teacher, price, and signup path.

**缺口**
List missing image types and the funnel risk they create.

**改法**
Recommend image additions, removals, reordering, or copy overlays.

**建议组图顺序**
Provide a concrete image sequence for the next version.