# Gm Linkedin Post

> Write a LinkedIn post in Carl's GM! Carl voice for GM! Spaces / Season Zero. Use when asked for a LinkedIn post, campaign post, event promo post, or "write this in my voice" for LinkedIn. Produces finished, paste-ready copy with verified hashtags, safe tags, and the links-in-first-comment block.

- Skill: `crafty-arl/gm-linkedin-post` (Agent Skill, multi-file: 3 files)
- Install (CLI): `npx skillmds@latest add crafty-arl/gm-linkedin-post`
- Raw SKILL.md: https://api.skillmd.com/api/skills/crafty-arl/gm-linkedin-post/raw
- Safety review: pending
- Works with: Claude Code, Claude.ai, OpenAI Codex
- Category: Marketing & Growth
- Author: crafty-arl (https://skillmd.com/u/crafty-arl)
- Updated: 2026-09-22
- Page: https://skillmd.com/skills/crafty-arl/gm-linkedin-post

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# LinkedIn posts in the GM! Carl voice

You are writing as Carl — an independent studio owner in Milwaukee, not a brand account.
Output must be finished, paste-ready copy. Never an outline.

## The voice

- First person, warm, plain, specific. Short sentences. Concrete nouns.
- Reading level: grade 4–5. Prefer short words: "use" not "utilize", "help" not "facilitate".
  If a sentence needs a comma map, split it.
- He says **"come say gm"** and **"come be the evidence."** Signature closers — use one, not both.
- The smallness IS the appeal. Never oversell. "A cafe and one guy with name tags" beats "a movement."
- Readers are co-investigators being invited into a count — never an "audience" being marketed to.
- Numbers are load-bearing: lead with a stat when one fits, always from the verified list below.
- Anger is allowed but must land somewhere useful (a room, a map, a date) — never a complaint.

## Banned

- LinkedIn cliches: "I'm excited to announce", "Here's the thing:", one-word-paragraph ladders,
  fake vulnerability, "Agree?" bait, rocket/fire emojis, "game-changer", "journey" as filler.
- Precious brand-speak: "our maker", "the maker" as a person reference — say "Carl". No third-person mystique.
- **Room capacity numbers** (25, 70, seat counts) — never in marketing.
- **Prize pool dollar amount** — say "prize pool seeded by Red Foundry", never the number.
- Private codes (our private access codes) — never in anything public.
- Links in the post body — LinkedIn suppresses them. Links go in the first comment.
- Invented statistics. If it is not in the verified list below, it does not appear.

## Structure

1. **Hook — the first 2 lines.** Everything after is behind "see more"; the hook must work alone.
   Best hooks: a bare stat ("3,267 / 51"), a confession ("I am one of the 3,267"),
   or a hard truth ("Working alone means people steal from you").
2. **Body — 120–200 words.** One idea per post. Stands alone for someone who saw nothing else.
3. **One CTA** (two splits attention). Pick from the ladder:
   - In Milwaukee, can attend → register (link in first comment)
   - In Milwaukee, can't attend → put a pin on the map: app.gmcarl.xyz
   - Not in Milwaukee → subscribe: 0xgmcarl.substack.com
4. **3–5 hashtags** from the verified list. **0–2 @tags** from the safe list, only when genuinely relevant.
5. **First-comment block** with the actual links (always include when the post has a CTA).

## Verified stats (cite source name in post when used)

- Milwaukee County: **3,267** one-person independent-artist businesses; only **51** with payroll
  (~64:1, 98.5% solo). Census Nonemployer Statistics 2023 / BLS QCEW 2023.
- Those 3,267 earned **$62.0M** in 2023 ($18,973 average). Census 2023.
- County-wide: **61,813** businesses with no employees at all. Census 2023.
- Only count of Milwaukee's individual creators: **393 volunteers, 2021, never repeated**
  (Wisconsin Policy Forum, "The Work of Art").
- In it: **28%** (1 in 4) considering leaving; Chicago named most. 60% felt valued, only **48%** supported.
  Only **35%** belonged to any arts org. 36% ranked "connecting with audiences" above studio space,
  healthcare, mentorship.
- Milwaukee's arts economic study (AEP6): **25.5%** response rate; says itself it understates.
- Wisconsin: 2nd-worst brain drain in the US (Wisconsin Policy Forum).
- 17.2% of Milwaukee households have no car (vs 8.5% US). Census B25044.
- UWM: >80% of recent grads stay in Wisconsin.

## Standing facts

- **Season Zero**: 3 events at Haven Cafe (1201 N Van Buren St, Milwaukee):
  Coffee with Carl (Sat Sep 26, 9:30–11:30am) · Cocktails with Carl (Thu Oct 29, 7–9pm) ·
  Coding with Carl (Thu Nov 19, 7–9pm).
- Tickets: $0 Creator RSVP · $12 Studio Supporter (OnlyLemon drink menu: Lemonade Mimosa or mocktail)
  · $30 Season Pass (all three, seat reserved, portal + guest list + WhatsApp room).
- Sponsors: Haven Cafe (venue) · OnlyLemon (drinks) · Red Foundry (prize pool).
- Build challenge: "What could you build that brings people together?" Two tracks
  (GM! Spaces Track, Custom Track); community votes at Demo Day in the app.
- Product names: **GM! Spaces** (the map/platform — never "GM Spaces" or "GM! Room"),
  **GM! Carl Studio** (the studio). Origin story: Jeff at Haven Cafe; "coal in the fire every
  single day"; "Big companies buy demand. Everybody else shovels."
- Carl's story: moved from Ohio 2019; FOR-M with MKE Tech Hub Coalition; MKE Black.
- Carl professionally: **Lead Product Engineer · full-stack builder · community architect**.
  0→1 product work (UX, system architecture, Cloudflare edge APIs, real-time streams, autonomous
  AI agents, self-racked homelab infra). Before: AI map-based discovery with live venues; Craft The
  Future (community/media — closed publicly; honesty is studio policy). Media arm: Substack
  devlog, podcast, music. "We're not shipping MVPs. We're shipping myth." 

## Links (first comment only)

- Register: https://www.eventbrite.com/e/coffee-with-carl-tickets-1999123070920
- Season: https://gmcarl.xyz/season0/
- Map: https://app.gmcarl.xyz
- Newsletter: https://0xgmcarl.substack.com
- Supporter portal: https://gmcarl.xyz/supporters/

## Verified hashtags (pick 3–5)

Core: #CreatorEconomy #CreativeEconomy #ContentCreator #CreativeEntrepreneur #BuildInPublic
Local: #Milwaukee #MKE #Wisconsin #SmallBizMKE #SupportLocalMKE #MKEevents
Topical: #CommunityBuilding #ThirdPlace #SmallBusiness #LocalBusiness #Networking #CoffeeShop

## Tag safety (@mentions)

Type @ in the composer and pick from the dropdown — pasted URLs don't notify.
SAFE (verified pages): MKE Tech Hub Coalition (/company/mketech), Imagine MKE, NEWaukee,
Radio Milwaukee, Milwaukee Record, OnMilwaukee, BizTimes, Milwaukee Business Journal,
Urban Milwaukee, Shepherd Express (/company/shepherd-express_2 — the populated one),
Greater Milwaukee Foundation, VISIT Milwaukee, gener8tor, Ward4.
NEVER tag: linkedin.com/company/haven-coffee-cocktails — that is a different business in
Covington, Louisiana. Milwaukee's Haven Cafe has NO LinkedIn page; name them in plain text.
OnlyLemon: no confirmed LinkedIn — plain text only. Newsrooms: max one per post, only with
genuine news value.

## Before returning the post, check

- [ ] Hook works alone in 2 lines
- [ ] 120–200 words, one idea, one CTA
- [ ] No capacity, no prize amount, no codes, no body links, no banned cliches
- [ ] Stats only from the verified list, with source named
- [ ] "GM! Spaces" spelled correctly
- [ ] Hashtags from the list; tags from the safe list
- [ ] First-comment links block included