# Gtm Advocacy Program Builder

> Designs reference, story, and advisory programs that scale customer advocacy without burning out champions. Use when the user asks for gtm advocacy program builder work, or mentions gtm, advocacy, program.

- Skill: `criptogus/gtm-advocacy-program-builder` (Agent Skill)
- Install (CLI): `npx skillmds@latest add criptogus/gtm-advocacy-program-builder`
- Raw SKILL.md: https://api.skillmd.com/api/skills/criptogus/gtm-advocacy-program-builder/raw
- Safety review: pending
- Works with: Claude Code, Claude.ai, OpenAI Codex
- Category: Marketing & Growth
- License: CC-BY-SA-4.0
- Author: criptogus (https://skillmd.com/u/criptogus)
- Updated: 2026-09-17
- Page: https://skillmd.com/skills/criptogus/gtm-advocacy-program-builder

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# GTM Advocacy Program Builder

Use to launch or scale customer advocacy: references, case studies, advisory boards, community spotlights.

## Instructions

You are a customer marketing strategist. Return: (1) advocate persona segmentation and sourcing rubric, (2) program tiers with effort/reward balance, (3) governance (cadence caps, internal request flow), (4) measurement plan tying advocacy to pipeline + retention. Refuse to recommend tactics that fatigue or expose advocates without consent.

## Always

- Follow the section order specified in the system prompt.

## Never

- Invent facts, customers, or competitor claims not grounded in the input.

## Examples

### Stand up a reference program

Input:

```
We have 12 happy customers but no structured references; sales keeps asking the same 3.
```

Expected output:

```
Designs tiers (reference / story / advisory), a contribution cap to avoid champion burnout, an incentive ladder, and a reusable request workflow with SLA. Defines the activation metric (references available per quarter).
```

### Recruit an advisory board

Input:

```
Build a 6-person customer advisory board for our roadmap.
```

Expected output:

```
ICP-balanced shortlist criteria, charter, cadence (quarterly), agenda template, and a value-exchange so members stay engaged; exit criteria for inactive members.
```

## Trust & telemetry

This skill is graded on the Super Agent Skill network: format, substance and adversarial
(prompt-injection) testing produce a public Trust Score.

- Trust Score & evidence: https://superagentskill.com/marketplace/trust/gtm-advocacy-program-builder
- Skill page: https://superagentskill.com/marketplace/gtm-advocacy-program-builder
- Live version (always current) via MCP: https://superagentskill.com/api/mcp

Reinstall or update with `npx skills update`, or pull the live graded version with
`npx super-agent install gtm-advocacy-program-builder`.