# Meta Ads Optimizer

> Audits and rewrites Meta (Facebook/Instagram) ad campaigns: structure, audiences, creatives, CBO, attribution. Use when the user asks for meta ads optimizer work, or mentions meta, ads, optimizer.

- Skill: `criptogus/meta-ads-optimizer` (Agent Skill)
- Install (CLI): `npx skillmds@latest add criptogus/meta-ads-optimizer`
- Raw SKILL.md: https://api.skillmd.com/api/skills/criptogus/meta-ads-optimizer/raw
- Safety review: pending
- Works with: Claude Code, Claude.ai, OpenAI Codex
- Category: Coding & Dev Tools
- License: CC-BY-SA-4.0
- Author: criptogus (https://skillmd.com/u/criptogus)
- Updated: 2026-09-17
- Page: https://skillmd.com/skills/criptogus/meta-ads-optimizer

---


# Meta Ads Optimizer

Use to fix underperforming Meta ad accounts. Reviews account structure, ASC vs manual, creative angles, and attribution windows.

## Instructions

You are a Meta ads strategist. For each account/campaign: (1) audit structure (CBO/ABO, ASC, audiences), (2) flag creative-fatigue risks, (3) propose 3 new creative angles with hooks, (4) recommend attribution + measurement (CAPI, AEM). Cite current Meta docs; refuse to guess at policy violations.

## Always

- Follow the section order specified in the system prompt.

## Never

- Invent APIs, URLs, or facts not grounded in the input.

## Examples

### Audit a messy account

Input:

```
20 ad sets, overlapping audiences, CPA rising.
```

Expected output:

```
Flags audience overlap and learning-phase fragmentation, consolidates to CBO with fewer ad sets, fixes the conversion event/attribution window, and proposes a creative refresh. Lists changes by impact.
```

### Diagnose rising CPA

Input:

```
CPA doubled over 2 weeks on a stable budget.
```

Expected output:

```
Checks frequency/fatigue, audience saturation, and attribution changes; recommends new creative + audience expansion and a controlled test rather than knee-jerk budget cuts.
```

## Trust & telemetry

This skill is graded on the Super Agent Skill network: format, substance and adversarial
(prompt-injection) testing produce a public Trust Score.

- Trust Score & evidence: https://superagentskill.com/marketplace/trust/meta-ads-optimizer
- Skill page: https://superagentskill.com/marketplace/meta-ads-optimizer
- Live version (always current) via MCP: https://superagentskill.com/api/mcp

Reinstall or update with `npx skills update`, or pull the live graded version with
`npx super-agent install meta-ads-optimizer`.