# Memstack Marketing Launch Plan

> Use this skill when the user says 'launch plan', 'product launch', 'go-to-market', 'launch calendar', or needs a day-by-day launch timeline with pre-launch, launch week, and post-launch task checklists. Do NOT use for ongoing funnel design or ad copy alone.

- Skill: `cwinvestments/memstack-marketing-launch-plan` (Agent Skill)
- Install (CLI): `npx skillmds@latest add cwinvestments/memstack-marketing-launch-plan`
- Raw SKILL.md: https://api.skillmd.com/api/skills/cwinvestments/memstack-marketing-launch-plan/raw
- Safety review: pending
- Works with: Claude Code, Claude.ai, OpenAI Codex
- Category: Marketing & Growth
- License: Proprietary, MemStack™ Pro by CW Affiliate Investments LLC. See 
- Author: cwinvestments (https://skillmd.com/u/cwinvestments)
- Updated: 2026-09-17
- Page: https://skillmd.com/skills/cwinvestments/memstack-marketing-launch-plan

---


# Launch Plan: Planning product launch...
*Develops a day-by-day launch timeline with pre-launch buildup, launch week execution, post-launch optimization, channel strategy, PR outreach templates, and metrics tracking.*

## Activation

When this skill activates, output:

`Launch Plan: Planning product launch...`

Then execute the protocol below.

## Context Guard

| Context | Status |
|---------|--------|
| User says "launch plan", "product launch", "go-to-market" | ACTIVE |
| User says "launch calendar" or "launch timeline" | ACTIVE |
| User is preparing to release a new product or feature | ACTIVE |
| User wants an ongoing sales funnel (not time-bound) | DORMANT: use Sales Funnel |
| User wants ad copy only | DORMANT, use Facebook Ad or Google Ad |

## Common Mistakes

| Mistake | Why It's Wrong |
|---------|---------------|
| "Launch day IS the marketing plan" | 80% of launch success happens in the pre-launch phase. The launch day is execution, not strategy. |
| "Tell everyone at once" | Tiered reveals (insiders → waitlist → public) create momentum and social proof. |
| "No deadline on the launch offer" | Open-ended launches have no urgency. Set a clear close date for the launch price/bonus. |
| "Skip the waitlist" | A waitlist of 500+ people means launch day revenue, not crickets. |
| "Go dark after launch day" | Post-launch follow-up (days 2-7) often generates more revenue than day 1. |

## Protocol

### Step 1: Gather Launch Requirements

If the user hasn't provided details, ask:

> 1. **Product/service**: what are you launching? (name, description, price)
> 2. **Launch date**: when does it go live?
> 3. **Audience size**: email list, social followers, existing customers?
> 4. **Launch type**: new product, major update, beta → GA, or seasonal promotion?
> 5. **Channels**: email, social, ads, PR, partnerships, affiliates?
> 6. **Launch offer**: special pricing, bonus, or early-bird deal?

### Step 2: Define Launch Type & Timeline

| Launch Type | Pre-Launch | Launch Window | Post-Launch |
|------------|-----------|--------------|-------------|
| **Product Hunt launch** | 2-4 weeks | 1 day | 1 week |
| **SaaS launch** | 4-6 weeks | 1 week | 2-4 weeks |
| **Course/info product** | 2-4 weeks | 3-5 days (open cart) | 1 week |
| **E-commerce product** | 2-3 weeks | 1-2 weeks | Ongoing |
| **Feature launch** | 1-2 weeks | 1-3 days | 1 week |

### Step 3: Pre-Launch Phase (T-minus 4 to 1 weeks)

**Week 4-3: Foundation**

| Day | Task | Channel | Owner |
|-----|------|---------|-------|
| T-28 | Finalize launch offer (pricing, bonuses, deadline) | Internal | Product |
| T-27 | Create landing page with waitlist signup | Web | Marketing |
| T-26 | Set up email sequences (pre-launch + launch) | Email | Marketing |
| T-25 | Prepare PR/media list (50+ relevant contacts) | PR | Marketing |
| T-24 | Create social content calendar (14 posts minimum) | Social | Content |
| T-23 | Record demo video or product walkthrough | Video | Product |
| T-22 | Brief affiliates/partners with swipe copy | Partners | Marketing |

**Week 2-1: Build Anticipation**

| Day | Task | Channel | Owner |
|-----|------|---------|-------|
| T-14 | Send teaser email #1, "Something's coming" | Email | Marketing |
| T-12 | Behind-the-scenes social post (product development) | Social | Content |
| T-10 | Send PR pitch to media list | PR | Marketing |
| T-8 | Teaser email #2, reveal a feature/benefit | Email | Marketing |
| T-7 | Publish blog post related to the problem you solve | Blog | Content |
| T-5 | Social proof post (beta user testimonial or preview) | Social | Content |
| T-3 | Teaser email #3, "Launching in 3 days" with preview | Email | Marketing |
| T-2 | Notify affiliates/partners: "Go live in 48 hours" | Partners | Marketing |
| T-1 | Final prep: test checkout, verify tracking, stage all content | Internal | All |

**Pre-launch email sequence:**

```
Email 1 (T-14): [Teaser]
Subject: Something big is coming...
Body: Hint at the problem you're solving. Don't reveal the product yet.
CTA: "Want early access? Join the waitlist"

Email 2 (T-8): [Reveal]
Subject: Here's what we've been building
Body: Show one key feature/benefit. Share the "why" story.
CTA: "Reply and tell me: would this help you?"

Email 3 (T-3): [Countdown]
Subject: 3 days until launch (and a special deal)
Body: Reveal the launch offer. Create urgency with deadline.
CTA: "Mark your calendar: [launch date] at [time]"
```

### Step 4: Launch Week (Days 1-7)

**Day 1: Launch Day:**

| Time | Task | Channel |
|------|------|---------|
| 6:00 AM | Activate landing page / checkout | Web |
| 7:00 AM | Send launch email to full list | Email |
| 8:00 AM | Publish all social posts (feed + stories) | Social |
| 9:00 AM | Go live on Product Hunt (if applicable) | PH |
| 10:00 AM | Activate paid ads (if planned) | Ads |
| 12:00 PM | Share in communities (Reddit, Slack, Discord) | Community |
| 3:00 PM | Send affiliate notification: "We're live!" | Partners |
| 6:00 PM | Evening social post: first results/reactions | Social |
| 9:00 PM | Check metrics: traffic, signups, revenue | Analytics |

**Launch email template:**

```
Subject: It's live, [Product Name] is here
Preview: [One-line benefit + launch offer]

[Name],

[Product] is officially live.

[1-2 sentences: what it is and who it's for]

Here's what you get:
→ [Benefit 1]
→ [Benefit 2]
→ [Benefit 3]

Launch special: [Offer details: discount, bonus, early-bird price]
This offer expires [deadline].

[CTA Button: Get [Product] Now →]

[Social proof: "Already [X] people signed up in the first hour"]

[Signature]

P.S. [Restate urgency, "This price goes up on [date]"]
```

**Days 2-5: Momentum:**

| Day | Email | Social | Other |
|-----|-------|--------|-------|
| Day 2 | Social proof email, first customer results | Share customer reactions | Respond to all comments/questions |
| Day 3 | FAQ/objection handling email | Demo video or walkthrough | Track and fix any UX issues |
| Day 4 | Case study or deep-dive on one feature | User testimonial post | Re-engage waitlist non-openers |
| Day 5 | Scarcity email, "X spots left" or "3 days left" | Countdown post | Activate retargeting ads |

**Days 6-7: Close:**

| Day | Email | Social |
|-----|-------|--------|
| Day 6 | "Last chance", 24 hours remaining | Urgency stories/posts |
| Day 7 | Final email, "Doors close at midnight" (send twice: AM + PM) | "Final hours" post |

### Step 5: Post-Launch Phase (Days 8-30)

| Day | Task | Channel |
|-----|------|---------|
| Day 8 | "Thank you" email to buyers + what's next | Email |
| Day 8 | Analyze launch metrics (see Step 7) | Analytics |
| Day 10 | Collect testimonials from early customers | Email |
| Day 14 | Publish launch retrospective blog post | Blog |
| Day 14 | Send re-engagement offer to non-buyers | Email |
| Day 21 | Begin evergreen funnel setup (automated version) | Email + Ads |
| Day 30 | Full post-mortem: what worked, what didn't, next launch improvements | Internal |

### Step 6: PR Outreach Template

**Media pitch template:**

```
Subject: [Product Name]: [One-line news hook]

Hi [Name],

I'm [Your Name], [title] at [Company].

We just launched [Product Name], [one sentence: what it does and why it matters].

This is relevant to your audience because:
• [Angle 1: trend, problem, or market shift]
• [Angle 2: unique approach or notable result]
• [Angle 3: human interest or founder story]

Key facts:
• [Stat or metric: waitlist size, beta results, market size]
• [Price point and availability]
• [Notable backers, partners, or early customers]

I'd love to offer you [exclusive early access / a demo / an interview].

Press kit: [link]
Product: [URL]

Best,
[Your Name]
[Contact info]
```

**Outreach targets:**
- Industry-specific blogs and newsletters (20+)
- Relevant podcast hosts (10+)
- Twitter/X influencers in the space (15+)
- YouTube reviewers (5+)
- Journalists at relevant publications (10+)

### Step 7: Metrics Tracking Dashboard

| Metric | Pre-Launch Target | Launch Target | Track With |
|--------|------------------|--------------|------------|
| Waitlist signups | 500+ | none | Email platform |
| Email open rate | 35%+ | 40%+ | Email platform |
| Email click rate | 5%+ | 8%+ | Email platform |
| Landing page visitors | none | 5,000+ (day 1) | Google Analytics |
| Conversion rate | none | 2-5% | Checkout analytics |
| Revenue | none | $[target] | Payment processor |
| Social mentions | 10+/week | 50+/day | Social monitoring |
| Press coverage | none | 3+ articles | Manual tracking |
| Customer satisfaction | none | 4.5+ stars | Survey/reviews |
| Refund rate | none | <5% | Payment processor |

## Output Format

```markdown
# Launch Plan: [Product Name]

## Launch Overview
- **Product:** [Name and one-line description]
- **Launch date:** [Date]
- **Launch window:** [X days]
- **Launch offer:** [Special pricing/bonus + deadline]
- **Revenue target:** $[amount]

## Timeline
### Pre-Launch (T-[X] to T-1)
[Day-by-day task table]

### Launch Week (Days 1-7)
[Day-by-day task table with times for Day 1]

### Post-Launch (Days 8-30)
[Task table with milestones]

## Channel Strategy
[Per-channel plan: email, social, ads, PR, partners]

## Email Sequences
[Pre-launch (3 emails) + Launch (7 emails) + Post-launch (3 emails)]

## PR Plan
[Media list categories + pitch template]

## Metrics Dashboard
[Tracking table with targets]
```

## Completion

```
Launch Plan: Complete!

Launch date: [Date]
Pre-launch duration: [X weeks]
Launch window: [X days]
Total emails planned: [Count]
Social posts planned: [Count]
PR targets: [Count]

Next steps:
1. Set up waitlist landing page immediately
2. Build email sequences in your platform
3. Schedule social content calendar
4. Send PR pitches at T-10
5. Brief team on Day 1 timeline
```

## Level History

- **Lv.1**: Base: Launch type selection with timeline defaults, 4-week pre-launch task calendar, launch day hour-by-hour schedule, 7-day launch window email/social cadence, post-launch 30-day optimization, PR pitch template with outreach targets, metrics tracking dashboard with benchmarks, email templates (teaser, reveal, countdown, launch, close). (Origin: MemStack Pro v3.2, Mar 2026)