# Brand Visual Identity Brief

> Draft visual identity brief covering style direction, usage constraints, and deliverable requirements.

- Skill: `danthamanvoiss/brand-visual-identity-brief` (Agent Skill)
- Install (CLI): `npx skillmds@latest add danthamanvoiss/brand-visual-identity-brief`
- Raw SKILL.md: https://api.skillmd.com/api/skills/danthamanvoiss/brand-visual-identity-brief/raw
- Safety review: pending
- Works with: Claude Code, Claude.ai, OpenAI Codex
- Category: Coding & Dev Tools
- Author: danthamanvoiss (https://skillmd.com/u/danthamanvoiss)
- Updated: 2026-09-22
- Page: https://skillmd.com/skills/danthamanvoiss/brand-visual-identity-brief

---


## Purpose

Draft visual identity brief covering style direction, usage constraints, and deliverable requirements.

## Use when

- A brand needs visual identity direction before asset creation.
- You need requirements and constraints, not final logo/asset production.

## Required inputs

- Brand positioning and audience context [client-provided].
- Context templates: context/BRAND-CONTEXT.template.md and context/CLIENT-CONTEXT.template.md, or drafts created with brand-context-brief-builder.
- Known visual references, constraints, and mandatory elements.

## Safety/authority

- No invented trademark status, legal permissions, or market claims.
- No final artwork generation claims; brief-only output.
- Mark unconfirmed assets with [confirm brand asset].

## Workflow

1. Capture brand attributes, differentiation goals, and emotional tone.
2. Define visual direction options (color, typography, shape language, imagery).
3. Document usage contexts and constraints.
4. Produce approval-ready identity brief and open questions.

## Output format
```

- Identity brief summary
- Visual direction matrix
- Usage constraints and exclusions
- Approval questions
```

## Quality checks

- Direction options map to brand positioning and audience needs.
- Constraints are explicit enough to guide downstream design execution.

## Related skills

social-graphic-concept, icon-illustration-brief, creative-brief-generator, brand-context-brief-builder