# Campaign Plan

> Build objective/audience/channel/asset/measurement plan with budget assumptions.

- Skill: `danthamanvoiss/campaign-plan` (Agent Skill)
- Install (CLI): `npx skillmds@latest add danthamanvoiss/campaign-plan`
- Raw SKILL.md: https://api.skillmd.com/api/skills/danthamanvoiss/campaign-plan/raw
- Safety review: pending
- Works with: Claude Code, Claude.ai, OpenAI Codex
- Category: Marketing & Growth
- Author: danthamanvoiss (https://skillmd.com/u/danthamanvoiss)
- Updated: 2026-09-22
- Page: https://skillmd.com/skills/danthamanvoiss/campaign-plan

---


## Purpose
Create a campaign plan draft with explicit assumptions and approval gates.

## Use when
- Planning launches, promos, or seasonal campaigns.
- Coordinating channel mix and measurement.

## Required inputs
- Objective and target audience.
- Channel constraints and available assets.
- Budget assumptions or range placeholder.

## Safety/authority
- Draft-only by default; no ad spend or publishing actions.
- No guaranteed performance outcomes.
- Use placeholders where budget or offer details are unconfirmed.

## Workflow
1. Define objective and KPI hierarchy.
2. Select audience/channel strategy.
3. Map asset needs and production ownership.
4. Set measurement framework and approval gates.

## Output format
```
- Campaign objective + KPIs
- Audience and channel plan
- Asset matrix
- Budget assumptions
- Approval gates + launch checklist
```

## Quality checks
- KPIs are measurable with available data.
- Dependencies and approvals are explicit.

## Related skills
offer-positioning, content-calendar, website-marketing-audit