# Offer Positioning

> Define ICP, pains, outcomes, differentiators, proof needs, and messaging pillars.

- Skill: `danthamanvoiss/offer-positioning` (Agent Skill)
- Install (CLI): `npx skillmds@latest add danthamanvoiss/offer-positioning`
- Raw SKILL.md: https://api.skillmd.com/api/skills/danthamanvoiss/offer-positioning/raw
- Safety review: pending
- Works with: Claude Code, Claude.ai, OpenAI Codex
- Category: Marketing & Growth
- Author: danthamanvoiss (https://skillmd.com/u/danthamanvoiss)
- Updated: 2026-09-22
- Page: https://skillmd.com/skills/danthamanvoiss/offer-positioning

---


## Purpose
Produce claim-safe positioning for agency offers using approved context only.

## Use when
- Launching or revising service offers.
- Aligning messaging across sales and marketing.

## Required inputs
- Approved brand/offer context.
- Target segments and common pains.
- Available proof assets or proof gaps.

## Safety/authority
- Use only approved brand claims; do not invent outcomes.
- Insert proof-required flags wherever claims need evidence.
- No legal/financial advice or guarantees.

## Workflow
1. Define ICP and exclusion profile.
2. Map pain -> outcome -> differentiator chain.
3. Draft messaging pillars and proof requirements.
4. Generate claims approval checklist.

## Output format
```
- ICP summary
- Pain/outcome map
- Differentiators
- Messaging pillars
- Claims gate checklist
```

## Quality checks
- Each value claim has proof status.
- Pillars align with approved context.

## Related skills
outreach-sequence-draft, campaign-plan, proposal-scope-draft