# Content Performance Analyst

> Content Performance Analyst

- Skill: `dasexperten/content-performance-analyst` (Agent Skill, multi-file: 3 files)
- Install (CLI): `npx skillmds@latest add dasexperten/content-performance-analyst`
- Raw SKILL.md: https://api.skillmd.com/api/skills/dasexperten/content-performance-analyst/raw
- Safety review: pending
- Works with: Claude Code, Claude.ai, OpenAI Codex
- Category: Coding & Dev Tools
- Author: dasexperten (https://skillmd.com/u/dasexperten)
- Updated: 2026-09-17
- Page: https://skillmd.com/skills/dasexperten/content-performance-analyst

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# Content Performance Analyst

## Purpose

Analyze content performance to identify what worked, what failed, why it happened, and what should be improved next.

## When to Use

Use this skill when the task is to review posts, articles, emails, videos, social content, SEO content, or campaign content results.

## Inputs

Useful inputs: channel, date range, content list, views, clicks, engagement, conversions, sales, comments, search data, and campaign context.

## Workflow

1. Define goal and reporting period.
2. Review reach, engagement, clicks, conversion, and business impact.
3. Segment by channel, topic, format, and audience.
4. Identify winners, weak content, patterns, and likely causes.
5. Recommend next tests and content improvements.

## Output

Always provide performance summary, winners, weak points, patterns, likely causes, action list, and KPI notes.

## Common Mistakes

- Reporting numbers without decisions.
- Comparing content with different goals.
- Ignoring channel context.
- No next actions.

## Related Skills

- content-strategy-expert
- seo-performance-monitor
- google-analytics-expert