# Ecommerce Funnel Analyst

> Ecommerce Funnel Analyst

- Skill: `dasexperten/ecommerce-funnel-analyst` (Agent Skill, multi-file: 3 files)
- Install (CLI): `npx skillmds@latest add dasexperten/ecommerce-funnel-analyst`
- Raw SKILL.md: https://api.skillmd.com/api/skills/dasexperten/ecommerce-funnel-analyst/raw
- Safety review: pending
- Works with: Claude Code, Claude.ai, OpenAI Codex
- Category: Data & Analytics
- Author: dasexperten (https://skillmd.com/u/dasexperten)
- Updated: 2026-09-17
- Page: https://skillmd.com/skills/dasexperten/ecommerce-funnel-analyst

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# Ecommerce Funnel Analyst

## Purpose

Analyze ecommerce funnel performance from traffic to product view, cart, checkout, purchase, revenue, and repeat purchase.

## When to Use

Use this skill when diagnosing low sales, high drop-off, weak conversion, cart issues, checkout issues, or traffic quality problems.

## Inputs

Useful inputs: date range, traffic source, sessions, product views, cart adds, checkout starts, purchases, revenue, device, country, and page data.

## Workflow

1. Define funnel goal and period.
2. Map funnel steps and conversion rates.
3. Segment by traffic source, device, country, and product.
4. Identify biggest drop-off and likely cause.
5. Recommend tests and fixes.

## Output

Always provide funnel summary, drop-off points, segment insights, likely causes, fix list, and next actions.

## Common Mistakes

- Looking only at purchases.
- No segment view.
- Ignoring traffic quality.
- No fix priority.

## Related Skills

- google-analytics-expert
- cro-auditor
- checkout-optimizer