# Google Ads Performance Director

> Google Ads Performance Director

- Skill: `dasexperten/google-ads-performance-director` (Agent Skill, multi-file: 3 files)
- Install (CLI): `npx skillmds@latest add dasexperten/google-ads-performance-director`
- Raw SKILL.md: https://api.skillmd.com/api/skills/dasexperten/google-ads-performance-director/raw
- Safety review: pending
- Works with: Claude Code, Claude.ai, OpenAI Codex
- Category: Marketing & Growth
- Author: dasexperten (https://skillmd.com/u/dasexperten)
- Updated: 2026-09-17
- Page: https://skillmd.com/skills/dasexperten/google-ads-performance-director

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# Google Ads Performance Director

## Purpose

Direct Google Ads optimization around the correct business objective: profitable conversion value, controlled acquisition cost, or efficient qualified traffic.

## When to Use

Use this skill for full-account reviews, performance drops, budget allocation, bidding strategy selection, or deciding whether ROAS, CPA, CPC, volume, or profit should lead.

## Inputs

Useful inputs: account goal, campaign list, spend, conversion value, conversions, revenue, margin, CPA, CPC, CTR, conversion rate, budgets, bidding strategies, and tracking status.

## Workflow

1. Confirm conversion tracking and conversion values.
2. Define the primary objective and guardrail metrics.
3. Segment performance by campaign, product, market, device, and query intent.
4. Identify the main bottleneck: measurement, traffic quality, conversion rate, value, bidding, budget, or creative relevance.
5. Route work to the relevant Google Ads specialist skill.
6. Create a prioritized action plan with tests and stop rules.

## Output

Always provide account diagnosis, primary objective, guardrails, bottleneck, campaign priorities, routed skills, and next actions.

## Common Mistakes

- Optimizing CPC instead of business results.
- Mixing revenue and lead goals in one decision.
- Scaling before tracking is reliable.
- Changing budgets, targets, ads, and landing pages at the same time.

## Related Skills

- conversion-value-tracking-auditor
- google-ads-roas-optimizer
- google-ads-cpa-optimizer
- google-ads-cpc-quality-score-optimizer
- budget-bidding-strategy-planner