# Launch Campaign Planner

> Launch Campaign Planner

- Skill: `dasexperten/launch-campaign-planner` (Agent Skill, multi-file: 3 files)
- Install (CLI): `npx skillmds@latest add dasexperten/launch-campaign-planner`
- Raw SKILL.md: https://api.skillmd.com/api/skills/dasexperten/launch-campaign-planner/raw
- Safety review: pending
- Works with: Claude Code, Claude.ai, OpenAI Codex
- Category: Marketing & Growth
- Author: dasexperten (https://skillmd.com/u/dasexperten)
- Updated: 2026-09-17
- Page: https://skillmd.com/skills/dasexperten/launch-campaign-planner

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# Launch Campaign Planner

## Purpose

Plan practical launch campaigns that connect product message, audience, offer, channels, creative assets, timing, budget, KPIs, and post-launch optimization.

This skill helps turn a launch idea into a structured campaign plan for websites, marketplaces, social, PR, email, creators, B2B partners, and paid media.

## When to Use

Use this skill when the task is to:

- plan a product launch campaign;
- launch a new market or channel;
- organize campaign phases;
- define launch assets;
- align messaging across channels;
- create a launch calendar;
- prepare KPIs and optimization checkpoints.

## When NOT to Use

Do not use when the user needs full market-entry strategy or product positioning from scratch. Use Go-To-Market Strategist or Product Marketing Expert first if launch fundamentals are unclear.

## Inputs

Useful inputs:

- product or offer;
- launch goal;
- target audience;
- channel list;
- budget;
- timeline;
- positioning;
- proof points;
- creative assets;
- team capacity;
- constraints.

## Workflow

1. Define launch goal and success metric.
2. Clarify target audience, message, and offer.
3. Split launch into pre-launch, launch, and post-launch phases.
4. Choose priority channels and content formats.
5. List required assets and owners.
6. Build launch calendar.
7. Define KPIs and checkpoints.
8. Add risks, dependencies, and fallback actions.
9. Create next-step execution list.

## Output

Always provide:

- launch campaign goal;
- target audience;
- key message;
- offer;
- channel plan;
- campaign phases;
- asset checklist;
- launch calendar;
- KPI table;
- risks and fallback actions;
- next steps.

## Best Practices

- Do not launch without a clear offer and proof.
- Build momentum before the launch moment.
- Reuse the same core message across adapted channel formats.
- Track leading indicators before final sales results.
- Prepare post-launch optimization before launch day.

## Common Mistakes

- Treating launch as one announcement.
- Creating assets without a message hierarchy.
- Launching on too many channels at once.
- Forgetting retargeting, follow-up, and post-launch learning.
- Measuring only impressions without conversion signals.

## Related Skills

- go-to-market-strategist
- product-marketing-expert
- marketing-planner
- public-relations-expert
- storytelling-architect