# Marketplace Analytics Expert

> Marketplace Analytics Expert

- Skill: `dasexperten/marketplace-analytics-expert` (Agent Skill, multi-file: 3 files)
- Install (CLI): `npx skillmds@latest add dasexperten/marketplace-analytics-expert`
- Raw SKILL.md: https://api.skillmd.com/api/skills/dasexperten/marketplace-analytics-expert/raw
- Safety review: pending
- Works with: Claude Code, Claude.ai, OpenAI Codex
- Category: Data & Analytics
- Author: dasexperten (https://skillmd.com/u/dasexperten)
- Updated: 2026-09-17
- Page: https://skillmd.com/skills/dasexperten/marketplace-analytics-expert

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# Marketplace Analytics Expert

## Purpose

Analyze marketplace performance data to identify what is driving or blocking sales: impressions, clicks, conversion, orders, revenue, ads, stock, price, reviews, and ranking.

## When to Use

Use this skill when the task is to diagnose marketplace performance, compare SKUs, review funnel metrics, or decide what to fix next.

## Inputs

Useful inputs: marketplace, date range, SKU data, impressions, clicks, CTR, conversion, orders, revenue, ad spend, stock, price, reviews, and ranking data.

## Workflow

1. Define business question and date range.
2. Review traffic, conversion, orders, revenue, ads, and stock signals.
3. Segment by SKU, category, campaign, and period.
4. Identify bottleneck: visibility, clickability, conversion, price, stock, reviews, or ads.
5. Recommend prioritized actions and KPIs.

## Output

Always provide performance diagnosis, bottleneck summary, SKU insights, channel or campaign notes, priority actions, and KPI table.

## Common Mistakes

- Looking only at revenue.
- Ignoring stockouts.
- Mixing ads and organic without context.
- Ignoring conversion rate.
- Not segmenting by SKU.

## Related Skills

- marketplace-ads-expert
- marketplace-ranking-expert
- marketplace-pricing-expert