# Brand Identity

> Build or evolve a visual identity system after brand direction is known, covering logo use, color roles, typography, grid, layout behavior, imagery, iconography, graphic devices, motion principles, and application examples. Use for VI systems, brand guidelines, visual refreshes, or turning a logo into a scalable identity across company materials.

- Skill: `devotionn/brand-identity` (Agent Skill, multi-file: 2 files)
- Install (CLI): `npx skillmds@latest add devotionn/brand-identity`
- Raw SKILL.md: https://api.skillmd.com/api/skills/devotionn/brand-identity/raw
- Safety review: pending
- Works with: Claude Code, Claude.ai, OpenAI Codex
- Category: Design & Media
- Author: devotionn (https://skillmd.com/u/devotionn)
- Updated: 2026-09-22
- Page: https://skillmd.com/skills/devotionn/brand-identity

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# Brand Identity

## Procedure

1. Inspect the brand strategy/brief and existing logo or mark. Do not invent positioning that conflicts with supplied business facts.
2. Define the identity thesis: the repeated visual behavior that makes the brand recognizable beyond the logo.
3. Build a role-based color system: primary, secondary, neutral, functional, background, and print considerations where relevant.
4. Define typography by role and language: display, heading, body, data/numbers, captions, bilingual behavior, and fallback strategy. Flag unknown licensing.
5. Define layout/grid, spacing rhythm, shape/line language, image treatment, icon/illustration style, and recurring graphic devices.
6. Show how the system changes across at least three materially different applications rather than repeating the same mockup composition.
7. Document rules and intentional exceptions. Keep enough flexibility for future content.
8. Review consistency and distinctiveness with `visual-review`.

## Deliverables

Identity thesis, core visual system, application rules, example applications/specs, asset gaps, and production notes.

## Failure conditions

A color palette plus a logo is not a complete VI system. Do not specify commercial fonts or stock assets as cleared unless licensing is known.