# Visual Concept

> Develop key visuals, posters, campaign imagery, exhibition graphics, product/effect-image concepts, hero images, social campaign assets, and other single-frame or campaign visual directions. Use when composition, scene, product placement, material, lighting, typography zone, crop behavior, or campaign visual language needs to be designed before final production.

- Skill: `devotionn/visual-concept` (Agent Skill, multi-file: 2 files)
- Install (CLI): `npx skillmds@latest add devotionn/visual-concept`
- Raw SKILL.md: https://api.skillmd.com/api/skills/devotionn/visual-concept/raw
- Safety review: pending
- Works with: Claude Code, Claude.ai, OpenAI Codex
- Category: Marketing & Growth
- Author: devotionn (https://skillmd.com/u/devotionn)
- Updated: 2026-09-22
- Page: https://skillmd.com/skills/devotionn/visual-concept

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# Visual Concept

## Procedure

1. Identify objective, audience, message, placement, dimensions/aspect ratios, copy burden, product truth, and required brand assets.
2. If direction is open, create 2-3 concept routes with distinct visual thesis and composition, not superficial stylistic variations.
3. Specify for each route: focal point, camera/viewpoint, subject scale, environment, foreground/midground/background, lighting, palette, material/texture, negative space, copy zone, logo zone, and crop behavior.
4. Account for real output conditions such as LED screens, posters, social crops, booth walls, banners, or print boards.
5. If imagery must be generated, route to `image-prompt`. Generate clean source imagery without embedded marketing copy when possible, then typeset separately for reliable typography.
6. Protect product truth. Do not add non-existent product features, certifications, accessories, or impossible construction unless explicitly framed as conceptual.
7. Review the final composition separately from the image-generation prompt.

## Deliverables

Creative routes, selected direction specification, shot/render plan, layout zones, image-generation plan when applicable, and adaptation/crop notes.

## Failure conditions

Do not call a list of adjectives an art direction. Do not let visual effects obscure the product, message, or usable copy area.