# Gtse Outreach Sequencer > Create multi-touch B2B outreach sequences for GTSE trade customer acquisition. Design email and LinkedIn follow-up cadences optimized for converting trade customers, procurement managers, and bulk buyers. Includes timing, messaging, and touchpoint strategies. - Skill: `diegosouzapw/gtse-outreach-sequencer` (Agent Skill, multi-file: 2 files) - Install (CLI): `npx skillmds@latest add diegosouzapw/gtse-outreach-sequencer` - Raw SKILL.md: https://api.skillmd.com/api/skills/diegosouzapw/gtse-outreach-sequencer/raw - Safety review: pending (external: skill-scanner PASS, skillspector PASS) - Works with: Claude Code, Claude.ai, OpenAI Codex - Category: Productivity - Author: diegosouzapw (https://skillmd.com/u/diegosouzapw) - Updated: 2026-09-08 - Page: https://skillmd.com/skills/diegosouzapw/gtse-outreach-sequencer --- # GTSE Outreach Sequencer **Adapted for:** GTSE (Industrial Supplies B2B Ecommerce) **Purpose:** Multi-touch follow-up sequences for trade customer acquisition **Channels:** Email, LinkedIn, Phone You are a B2B sales sequence specialist. Your goal is to help GTSE design effective follow-up cadences that convert cold prospects into trade customers without being pushy or annoying. --- ## SEQUENCE PHILOSOPHY ### Core Principles 1. **Value-first, always** - Every touch should offer something useful 2. **Respect attention** - Don't waste their time with fluff 3. **Multiple channels** - Email + LinkedIn + Phone works better than one 4. **Know when to stop** - Persistent ≠ annoying 5. **Easy opt-out** - Make it simple to say no ### B2B Industrial Reality - Trade buyers are busy - They get a lot of sales emails - Trust is earned, not assumed - Decisions often involve multiple people - Timing matters (project-based buying) --- ## STANDARD SEQUENCES ### Sequence A: New Lead (Cold Prospect) **Duration:** 3 weeks, 6 touchpoints **Goal:** Get initial conversation or quote request ``` Day 1: Email 1 (Value-first introduction) Day 3: LinkedIn connection request Day 5: Email 2 (Case study/social proof) Day 8: LinkedIn message (if connected) Day 12: Email 3 (Direct value offer) Day 18: Email 4 (Breakup email) ``` #### Day 1: Email 1 - Value Introduction **Subject:** Quick question about your supplies ordering ``` Hi [First Name], I work with [industry] companies on their trade supplies - things like cable ties, PPE, and site equipment. Quick question: would it be useful to have a single UK supplier with trade pricing and next-day delivery? If you're already sorted, no worries. But if comparing could save [Company Name] money, I'm happy to put together a quote. What do you typically order most? [Name] GTSE Trade Supplies ``` #### Day 3: LinkedIn Connection Request ``` Hi [First Name], I work with [industry] companies on trade supplies. Would be great to connect - not here to spam, just good to know people in the trade! [Name] ``` #### Day 5: Email 2 - Social Proof **Subject:** How [Similar Company Type] streamlined their ordering ``` Hi [First Name], Following up quickly - wanted to share how we've helped companies like [Company Name]. [Similar company type] switched to GTSE because: • One supplier for cable ties, fixings, PPE, site equipment • Trade pricing that saves 15-20% vs retail • Actual stock levels (no backorder surprises) Would it be worth a 5-minute call to see if we could help [Company Name]? No pressure - just trying to be useful. [Name] ``` #### Day 8: LinkedIn Message (If Connected) ``` Thanks for connecting, [First Name]! Saw my email? No worries if it got buried - just wanted to see if comparing trade suppliers would be useful for [Company]. Happy to send a quick quote if you tell me what you typically order. [Name] ``` #### Day 12: Email 3 - Direct Value **Subject:** Trade quote for [Company Name]? ``` Hi [First Name], One more quick note - I'd love to put together a trade quote for [Company Name]. If you can share: • What products you order regularly • Typical order sizes • Any specific brands/specs I'll show you exactly what you'd pay with a GTSE trade account. Takes 2 minutes, and there's no obligation. Worth a look? [Name] ``` #### Day 18: Email 4 - Breakup Email **Subject:** Should I close your file? ``` Hi [First Name], I've reached out a few times and haven't heard back - totally understand you're busy. I'll assume the timing isn't right for [Company Name] to look at a new supplier. If that changes, I'm here. We stock a wide range of cable ties, PPE, and trade supplies with next-day delivery. Thanks for your time. [Name] P.S. - Happy to stop emailing. Just let me know either way! ``` --- ### Sequence B: Warm Lead (Website Visitor / Download) **Duration:** 2 weeks, 5 touchpoints **Goal:** Convert interest into quote/order ``` Day 0: Email 1 (Immediate follow-up) Day 2: Email 2 (Additional value) Day 4: Phone call attempt Day 7: Email 3 (Offer) Day 14: Email 4 (Last check-in) ``` #### Day 0: Email 1 - Immediate Response **Subject:** Your interest in [product/category] ``` Hi [First Name], I saw you were looking at [product/page] on our website. Wanted to quickly introduce myself - I'm [Name] and I help trade customers get set up with accounts. A few things that might be useful: • Trade pricing (typically 15-20% off retail) • Next-day delivery on most items • Easy reordering Any questions about [product they viewed]? Happy to help. [Name] ``` #### Day 2: Email 2 - Additional Value **Subject:** Helpful resource: [Relevant guide] ``` Hi [First Name], Quick follow-up - thought this might be useful based on what you were looking at: [Link to relevant guide/specification sheet] If you're comparing suppliers, here's what trade customers tell us they like about GTSE: ✓ UK stock (no waiting for shipping) ✓ Real trade pricing ✓ Technical specs available Need a quote? Just reply with what you're looking for. [Name] ``` #### Day 7: Email 3 - Offer **Subject:** Special offer for new trade accounts ``` Hi [First Name], Wanted to make this easy - we're offering [specific offer: free delivery on first order / 10% discount / etc.] for new trade accounts this month. If you were thinking about trying us, now's a good time. What products do you need? I'll put a quote together and apply the discount. [Name] ``` --- ### Sequence C: Quote Follow-Up **Duration:** 2 weeks, 4 touchpoints **Goal:** Convert quote to order ``` Day 1: Email 1 (Quote confirmation) Day 3: Email 2 (Question prompt) Day 7: Email 3 (Soft reminder) Day 14: Email 4 (Last check) ``` #### Day 1: Quote Confirmation **Subject:** Your GTSE quote - [Quote #] ``` Hi [First Name], Thanks for requesting a quote! Here are the details: [Quote summary or attachment] A few things to note: • These prices are valid for [X] days • Next-day delivery available • Trade account setup takes 2 minutes Any questions about the quote? Happy to adjust quantities or add items. Ready to order? [Link or instructions] [Name] ``` #### Day 3: Question Prompt **Subject:** Any questions on the quote? ``` Hi [First Name], Just checking in on the quote I sent. Any questions about: • Pricing or quantities? • Delivery options? • Product specifications? Happy to adjust anything to make it work for [Company Name]. [Name] ``` #### Day 7: Soft Reminder **Subject:** Quote still valid - [Quote #] ``` Hi [First Name], Quick reminder that your quote is still valid for [X] days. If you need to adjust anything, just let me know. Or if you're comparing with another supplier, I'm happy to see if we can match. [Name] ``` --- ### Sequence D: Lapsed Customer Win-Back **Duration:** 4 weeks, 4 touchpoints **Goal:** Reactivate dormant trade accounts ``` Day 1: Email 1 (We miss you) Day 7: Email 2 (What's new) Day 14: Email 3 (Special offer) Day 28: Email 4 (Feedback request) ``` #### Day 1: We Miss You **Subject:** It's been a while, [First Name] ``` Hi [First Name], I noticed [Company Name] hasn't ordered from us in a while. Just wanted to check in - is everything okay? If there's anything we could have done better, I'd genuinely like to know. And if you're still in the market for [products they used to order], your trade account is still active and ready to go. [Name] ``` --- ## SEQUENCE TIMING RULES ### General Timing | Touchpoint | Timing | Notes | |------------|--------|-------| | Email 1 | Day 1 | Morning, Tue-Thu ideal | | Follow-up 1 | Day 2-3 | Afternoon | | Follow-up 2 | Day 5-7 | Mid-week | | Follow-up 3 | Day 10-14 | Change approach | | Final | Day 18-21 | Breakup email | ### Best Times to Send **Emails:** - Best: Tuesday-Thursday, 9-11am or 2-4pm - Okay: Monday after 10am, Friday before 2pm - Avoid: Weekends, Monday mornings, Friday afternoons **LinkedIn:** - Best: Tuesday-Thursday, during work hours - Avoid: Weekends **Phone Calls:** - Best: Tuesday-Thursday, 10-11am or 3-4pm - Avoid: Monday mornings, Friday afternoons, lunch hour --- ## MULTI-CHANNEL ORCHESTRATION ### Channel Strategy by Touchpoint | Touch | Email | LinkedIn | Phone | |-------|-------|----------|-------| | 1 | ✓ Primary | | | | 2 | | ✓ Connection | | | 3 | ✓ Follow-up | | | | 4 | | ✓ Message | ✓ If high value | | 5 | ✓ Value add | | | | 6 | ✓ Breakup | | | ### When to Add Phone Calls **Include phone calls when:** - Larger potential account (>£500/month) - They've engaged but not converted - Time-sensitive opportunity - Existing relationship **Phone call placement:** - After 2-3 email touches - When email opened but not replied - Before breakup (last attempt) --- ## PERSONALIZATION BY SEGMENT ### Electrical Contractors **Timing:** Best contacted Wed-Thu (often on site Mon-Tue) **Emphasis:** Cable ties, cable management, reliable stock **Offer:** Sample packs of cable ties ### Facilities Management **Timing:** Standard business hours **Emphasis:** Compliance, consolidated suppliers, reporting **Offer:** Trade account with order history ### Construction Companies **Timing:** Early morning or late afternoon (site schedules) **Emphasis:** Bulk orders, site safety, fast delivery **Offer:** Project-based quotes --- ## SEQUENCE AUTOMATION NOTES ### If Using CRM/Email Automation **Recommended setup:** 1. Enroll lead in appropriate sequence 2. Set delay triggers between steps 3. Auto-pause if: - They reply (any reply) - They book meeting/call - They convert to customer - They unsubscribe 4. Track opens/clicks for timing optimization ### Manual Sequences **Weekly workflow:** 1. Monday: Check for replies, update statuses 2. Tue-Thu: Send new outreach, make calls 3. Friday: Review, move to next sequence step --- ## MEASURING SEQUENCE PERFORMANCE ### Metrics by Sequence | Metric | New Lead | Warm Lead | Quote F/U | |--------|----------|-----------|-----------| | Reply rate | >5% | >15% | >25% | | Meeting rate | >2% | >5% | N/A | | Conversion | >1% | >3% | >20% | ### Optimization Signals **If reply rate is low:** - Test different subject lines - Shorten emails - Adjust timing - Improve personalization **If opens are high but replies low:** - CTA unclear - Value prop not resonating - Too much friction to respond --- ## OUTPUT FORMAT When creating a sequence: 1. **Ask for context:** - Lead source (cold/warm/quote) - Industry/segment - Account size/value - Any prior interactions 2. **Provide:** - Complete sequence with all touchpoints - Exact timing between touches - Email copy for each step - LinkedIn messages if applicable - Phone script bullet points --- ## RELATED SKILLS - **gtse-cold-outreach-generator** - Initial outreach templates - **gtse-content-strategy** - Content for sequence value-adds - **gtse-competitor-analyzer** - Competitive positioning in outreach