# Startup Business Analyst Market Opportunity

> Generate comprehensive market opportunity analysis with TAM/SAM/SOM calculations

- Skill: `dokhacgiakhoa/startup-business-analyst-market-opportunity` (Agent Skill, multi-file: 10 files)
- Install (CLI): `npx skillmds@latest add dokhacgiakhoa/startup-business-analyst-market-opportunity`
- Raw SKILL.md: https://api.skillmd.com/api/skills/dokhacgiakhoa/startup-business-analyst-market-opportunity/raw
- Safety review: pending (external: skill-scanner PASS, skillspector PASS)
- Works with: Claude Code, Claude.ai, OpenAI Codex
- Category: AI & ML
- Author: Dokhacgiakhoa (https://skillmd.com/u/dokhacgiakhoa)
- Updated: 2026-09-09
- Page: https://skillmd.com/skills/dokhacgiakhoa/startup-business-analyst-market-opportunity

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# Market Opportunity Analysis

Generate a comprehensive market opportunity analysis for a startup, including Total Addressable Market (TAM), Serviceable Available Market (SAM), and Serviceable Obtainable Market (SOM) calculations using both bottom-up and top-down methodologies.

## Use this skill when

- Working on market opportunity analysis tasks or workflows
- Needing guidance, best practices, or checklists for market opportunity analysis

## Do not use this skill when

- The task is unrelated to market opportunity analysis
- You need a different domain or tool outside this scope

## Instructions

- Clarify goals, constraints, and required inputs.
- Apply relevant best practices and validate outcomes.
- Provide actionable steps and verification.
- If detailed examples are required, open `resources/implementation-playbook.md`.

## What This Command Does

This command guides through an interactive market sizing process to:
1. Define the target market and customer segments
2. Gather relevant market data
3. Calculate TAM using bottom-up methodology
4. Validate with top-down analysis
5. Narrow to SAM with appropriate filters
6. Estimate realistic SOM (3-5 year opportunity)
7. Present findings in a formatted report

## Instructions for Claude

When this command is invoked, follow these steps:

## 🧠 Knowledge Modules (Fractal Skills)

### 1. [Step 1: Gather Context](./sub-skills/step-1-gather-context.md)
### 2. [Step 2: Activate market-sizing-analysis Skill](./sub-skills/step-2-activate-market-sizing-analysis-skill.md)
### 3. [Step 3: Conduct Bottom-Up Analysis](./sub-skills/step-3-conduct-bottom-up-analysis.md)
### 4. [Step 4: Gather Market Data](./sub-skills/step-4-gather-market-data.md)
### 5. [Step 5: Top-Down Validation](./sub-skills/step-5-top-down-validation.md)
### 6. [Step 6: Calculate SAM](./sub-skills/step-6-calculate-sam.md)
### 7. [Step 7: Estimate SOM](./sub-skills/step-7-estimate-som.md)
### 8. [Step 8: Create Market Sizing Report](./sub-skills/step-8-create-market-sizing-report.md)
### 9. [Step 9: Save Report](./sub-skills/step-9-save-report.md)