# Conversion Optimization

> Conversion rate optimization, funnel analysis, friction reduction, and CRO testing.

- Skill: `dragoon0x/conversion-optimization` (Agent Skill)
- Install (CLI): `npx skillmds@latest add dragoon0x/conversion-optimization`
- Raw SKILL.md: https://api.skillmd.com/api/skills/dragoon0x/conversion-optimization/raw
- Safety review: pending
- Works with: Claude Code, Claude.ai, OpenAI Codex
- Category: Marketing & Growth
- Author: dragoon0x (https://skillmd.com/u/dragoon0x)
- Updated: 2026-09-17
- Page: https://skillmd.com/skills/dragoon0x/conversion-optimization

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# Conversion Optimization

## Funnel Analysis
1. **Define the funnel:** Landing → Signup → Activation → Conversion
2. **Measure each step:** Drop-off percentage per step
3. **Find the biggest leak:** Fix the step with highest drop-off first
4. **Test one change at a time:** Isolate variables
5. **Measure downstream:** A change in step 1 may affect step 3

## Friction Points
| Friction | Fix |
|----------|-----|
| Too many form fields | Remove non-essential fields |
| Account required | Allow guest checkout/trial |
| Unclear value | Better headline, social proof |
| Slow page load | Performance optimization |
| Missing trust signals | Add security badges, testimonials |
| Hidden costs | Show total cost upfront |
| Complex flow | Reduce steps, simplify decisions |

## Quick Wins
1. Reduce form fields (each field = ~5% drop-off)
2. Add social proof near CTAs
3. Fix mobile experience (most traffic is mobile)
4. Improve page load speed
5. Clear error messages that help recovery