# Copywriting Frameworks

> Proven copywriting frameworks including AIDA, PAS, BAB, and FAB for product communication.

- Skill: `dragoon0x/copywriting-frameworks` (Agent Skill)
- Install (CLI): `npx skillmds@latest add dragoon0x/copywriting-frameworks`
- Raw SKILL.md: https://api.skillmd.com/api/skills/dragoon0x/copywriting-frameworks/raw
- Safety review: pending
- Works with: Claude Code, Claude.ai, OpenAI Codex
- Category: Coding & Dev Tools
- Author: dragoon0x (https://skillmd.com/u/dragoon0x)
- Updated: 2026-09-17
- Page: https://skillmd.com/skills/dragoon0x/copywriting-frameworks

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# Copywriting Frameworks

## Frameworks

### AIDA
- **Attention:** Hook that stops the scroll.
- **Interest:** Details that build curiosity.
- **Desire:** Benefits that create want.
- **Action:** Clear CTA.

### PAS
- **Problem:** Name the pain.
- **Agitate:** Make the pain vivid.
- **Solution:** Present the relief.

### BAB
- **Before:** Current state (pain).
- **After:** Desired state (pleasure).
- **Bridge:** How your product gets them there.

### FAB
- **Feature:** What it is.
- **Advantage:** What it does.
- **Benefit:** Why it matters to the user.

## When to Use Each
| Framework | Best For |
|-----------|----------|
| AIDA | Landing pages, ads |
| PAS | Email, social posts |
| BAB | Case studies, testimonials |
| FAB | Feature descriptions, product pages |