# Landing Page Copy

> Landing page copywriting patterns including headlines, value propositions, and conversion-focused writing.

- Skill: `dragoon0x/landing-page-copy` (Agent Skill)
- Install (CLI): `npx skillmds@latest add dragoon0x/landing-page-copy`
- Raw SKILL.md: https://api.skillmd.com/api/skills/dragoon0x/landing-page-copy/raw
- Safety review: pending
- Works with: Claude Code, Claude.ai, OpenAI Codex
- Category: Coding & Dev Tools
- Author: dragoon0x (https://skillmd.com/u/dragoon0x)
- Updated: 2026-09-17
- Page: https://skillmd.com/skills/dragoon0x/landing-page-copy

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# Landing Page Copy

## Headline Formula

### What Works
- **Benefit-first:** "Ship 10x faster" (what they get).
- **Problem-first:** "Stop wasting hours on manual deployment" (pain they feel).
- **Proof-first:** "Used by 50,000 teams" (social proof).

### What Doesn't
- "Welcome to [Product Name]" — says nothing.
- "The Best [Category] Solution" — every competitor says this.
- "Next-Generation [Buzzword] Platform" — meaningless.

## Structure
1. **Headline:** One sentence, benefit or outcome.
2. **Subheadline:** One sentence, how it works or who it's for.
3. **Social proof:** Logos, numbers, or a quote.
4. **Features/Benefits:** 3-4 with specific outcomes.
5. **CTA:** Specific action. "Start Free Trial" not "Get Started."

## Rules
- Address one audience per page.
- One primary CTA per section.
- Above the fold: headline + subheadline + CTA + visual.
- Every claim should be provable or demonstrable.