# Pricing Strategy

> Pricing model design, pricing psychology, plan architecture, and pricing page UX.

- Skill: `dragoon0x/pricing-strategy` (Agent Skill)
- Install (CLI): `npx skillmds@latest add dragoon0x/pricing-strategy`
- Raw SKILL.md: https://api.skillmd.com/api/skills/dragoon0x/pricing-strategy/raw
- Safety review: pending
- Works with: Claude Code, Claude.ai, OpenAI Codex
- Category: AI & ML
- Author: dragoon0x (https://skillmd.com/u/dragoon0x)
- Updated: 2026-09-17
- Page: https://skillmd.com/skills/dragoon0x/pricing-strategy

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# Pricing Strategy Design

## Model Types
| Model | Best For | Example |
|-------|----------|----------|
| Flat rate | Simple products, clear value | Basecamp |
| Tiered | Feature differentiation | Slack, Notion |
| Per-seat | Team products | GitHub, Figma |
| Usage-based | Variable consumption | AWS, Twilio |
| Freemium | Network effects, viral growth | Spotify, Dropbox |
| Hybrid | Complex products | Salesforce |

## Psychology
1. **Anchor high:** Show expensive plan first
2. **Charm pricing:** $9.99 vs $10 (works for B2C, not B2B)
3. **Annual discount:** Show monthly cost + 'save 20%' for annual
4. **Decoy effect:** Middle plan is the best value by design
5. **Loss aversion:** 'You'll lose access to...' on downgrade

## Design Rules
- 3 tiers maximum for most products
- Highlight the recommended plan visually
- Free tier: generous enough to be useful, limited enough to drive upgrade
- Enterprise: 'Contact sales' with key differentiators listed
- Show total annual cost AND monthly equivalent