# Orbit Discovery

> Groundledger ORBIT discovery: Stage Triage, Surface Bet Cards, Echo Map, Close Path, Question Spray, Entity Concord, Place Signal, Orbit Dial, Provenance Shelf, Signal Field, and Path Cards. Use for strategy, clusters, SEO surface choice, conversion pages, local signals, or off-site corroboration.

- Skill: `dranshrad/orbit-discovery` (Agent Skill, multi-file: 8 files)
- Install (CLI): `npx skillmds@latest add dranshrad/orbit-discovery`
- Raw SKILL.md: https://api.skillmd.com/api/skills/dranshrad/orbit-discovery/raw
- Safety review: pending
- Works with: Claude Code, Claude.ai, OpenAI Codex
- Category: Product & Planning
- License: MIT
- Author: dranshrad (https://skillmd.com/u/dranshrad)
- Updated: 2026-09-17
- Page: https://skillmd.com/skills/dranshrad/orbit-discovery

---


# Orbit Discovery

```
Observe → Reinforce → Build → Instrument → Transmit → (repeat)
```

Groundledger discovery loop. Strategy language stays qualitative unless a number
is ledgered under Grounding Law (`../blog-engine/references/grounding.md`).

## Modes

| Mode | Output |
|------|--------|
| `diagnose` / `triage` | **Stage Triage** — blocking ORBIT stage |
| `surfaces` / `bet` | **Surface Bet Card** |
| `echo` | **Echo Map** — off-site corroboration inventory |
| `close` | **Close Path** — conversion / BOFU brief + audit |
| `spray` | **Question Spray** — query fan-out / topical questions |
| `concord` | **Entity Concord** — naming consistency across web assets |
| `place` | **Place Signal** — local/profile/NAP pack |
| `dial` | **Orbit Dial** — visibility + revenue scorecard |
| `shelf` | **Provenance Shelf** — bibliography + stat registry |
| `field` | **Signal Field** — recent discourse brief |
| `cluster` | Intent-pure URL graph |
| `graph-brief` | Cluster → spoke briefs (pair with blog-engine `graph-run`) |
| `brief` | Asset brief with evidence + KPI |
| `scorecard` | Dual buyer/machine score (legacy short form) |
| `playbook` | **Path Cards** |

## ORBIT stages

| Stage | Question |
|-------|----------|
| **O**bserve | What jobs are buyers finishing? |
| **R**einforce | Where are we corroborated off-site? |
| **B**uild | What owned asset earns trust + extraction? |
| **I**nstrument | How will we know it worked? |
| **T**ransmit | What learning feeds the next cycle? |

## Surfaces

Owned site · classic search · AI answers · community · profiles/directories · video/audio · social (`social-cast`) · sales-assisted · paid landing (when relevant).

Pick the surface that moves the **next business outcome**.

## Stage Triage (`triage`)

1. Name business outcome  
2. Inventory evidence  
3. Mark blocked stage O/R/B/I/T  
4. Smallest unblock asset  
5. Claims needing verification  

Artifact: [references/surface-bet.md](references/surface-bet.md) (bet card) when Build is next.

## Echo Map (`echo`)

Inventory where brand facts already appear (reviews, profiles, communities, video, directories). Gap list for Reinforce. See [references/echo-map.md](references/echo-map.md).

## Close Path (`close`)

Decision-page brief: action, proof, objections, measurement event. Audit existing BOFU pages the same way. [references/close-path.md](references/close-path.md).

## Question Spray (`spray`)

Expand one seed job into fan-out questions / sub-intents; cluster into hub/spoke candidates. No fake volume numbers.

## Entity Concord (`concord`)

Canonical name, aliases, forbidden variants; check site + profiles + key mentions for drift.

## Place Signal (`place`)

Local/profile pack: categories/services consistency, NAP corroboration, service-page jobs, review themes. [references/place-signal.md](references/place-signal.md).

## Orbit Dial (`dial`)

Extends dual scorecard with visibility vs revenue dials. [references/scorecard.md](references/scorecard.md).

## Provenance Shelf (`shelf`)

Project bibliography + stat registry feeding blog-engine claim ledgers. [references/provenance-shelf.md](references/provenance-shelf.md).

## Signal Field (`field`)

Last-N-days discourse sketch from search (no private API required): themes, objections, phrases for VOICE/CAST. API-free WebSearch with site operators when useful.

## Path Cards (`playbook`)

saas · services · media · local · ecommerce · b2b · affiliate — [references/playbooks.md](references/playbooks.md).

## Evidence law

No unsourced public statistics. Prefer qualitative strategy over fake benchmarks.

## Sister tools

Strategy notes from voice: [voice-notes-to-anthropic-artifacts](https://github.com/dranshrad/voice-notes-to-anthropic-artifacts). Hub: [docs/ECOSYSTEM.md](https://github.com/dranshrad/groundledger/blob/master/docs/ECOSYSTEM.md).