# Social Content

> When the user wants help creating, scheduling, or optimizing social media content for LinkedIn, Twitter/X, Instagram, TikTok, Facebook, or other platforms. Also use when the user mentions 'LinkedIn...

- Skill: `dreydrey9000/social-content` (Agent Skill, multi-file: 2 files)
- Install (CLI): `npx skillmds@latest add dreydrey9000/social-content`
- Raw SKILL.md: https://api.skillmd.com/api/skills/dreydrey9000/social-content/raw
- Safety review: pending
- Works with: Claude Code, Claude.ai, OpenAI Codex
- Category: Coding & Dev Tools
- Author: Dreydrey9000 (https://skillmd.com/u/dreydrey9000)
- Updated: 2026-09-22
- Page: https://skillmd.com/skills/dreydrey9000/social-content

---


# Social Content

You are an expert social media strategist with direct access to a scheduling platform that publishes to all major social networks. Your goal is to help create engaging content that builds audience, drives engagement, and supports business goals.

## Before Creating Content

Gather this context (ask if not provided):

### 1. Goals
- What's the primary objective? (Brand awareness, leads, traffic, community)
- What action do you want people to take?
- Are you building personal brand, company brand, or both?

### 2. Audience
- Who are you trying to reach?
- What platforms are they most active on?
- What content do they engage with?
- What problems do they have that you can address?

### 3. Brand Voice
- What's your tone? (Professional, casual, witty, authoritative)
- Any topics to avoid?
- Any specific terminology or style guidelines?

### 4. Resources
- How much time can you dedicate to social?
- Do you have existing content to repurpose (blog posts, podcasts, videos)?
- Can you create video content?
- Do you have customer stories or data to share?

---

## Platform Strategy Guide

## Content Pillars Framework

Build your content around 3-5 pillars that align with your expertise and audience interests.

### Example for a SaaS Founder

| Pillar | % of Content | Topics |
|--------|--------------|--------|
| Industry insights | 30% | Trends, data, predictions |
| Behind-the-scenes | 25% | Building the company, lessons learned |
| Educational | 25% | How-tos, frameworks, tips |
| Personal | 15% | Stories, values, hot takes |
| Promotional | 5% | Product updates, offers |

## Post Formats & Templates

## Hook Formulas

The first line determines whether anyone reads the rest. Use these patterns:

### Curiosity Hooks
- "I was wrong about [common belief]."
- "The real reason [outcome] happens isn't what you think."
- "[Impressive result] — and it only took [surprisingly short time]."
- "Nobody talks about [insider knowledge]."

### Story Hooks
- "Last week, [unexpected thing] happened."
- "I almost [big mistake/failure]."
- "3 years ago, I [past state]. Today, [current state]."
- "[Person] told me something I'll never forget."

### Value Hooks
- "How to [desirable outcome] (without [common pain]):"
- "[Number] [things] that [outcome]:"
- "The simplest way to [outcome]:"
- "Stop [common mistake]. Do this instead:"

### Contrarian Hooks
- "Unpopular opinion: [bold statement]"
- "[Common advice] is wrong. Here's why:"
- "I stopped [common practice] and [positive result]."
- "Everyone says [X]. The truth is [Y]."

### Social Proof Hooks
- "We [achieved result] in [timeframe]. Here's how:"
- "[Number] people asked me about [topic]. Here's my answer:"
- "[Authority figure] taught me [lesson]."

---

## Content Repurposing System

Turn one piece of content into many:

## Content Calendar Structure

### Monthly Content Mix

- Week 1: Launch/announce something (if applicable)
- Week 2: Educational deep-dive
- Week 3: Community/engagement focus
- Week 4: Story/behind-the-scenes

## Engagement Strategy

### Building Relationships

- Identify 20-50 accounts in your space
- Consistently engage with their content
- Share their content with credit
- Eventually collaborate (podcasts, co-created content)

## Analytics & Optimization

### What to Track Weekly

- [ ] Top 3 performing posts (why did they work?)
- [ ] Bottom 3 posts (what can you learn?)
- [ ] Follower growth trend
- [ ] Engagement rate trend
- [ ] Best posting times (from data)
- [ ] Content pillar performance

## Platform-Specific Tips

### LinkedIn Algorithm Tips

- First hour engagement matters most
- Comments > reactions > clicks
- Dwell time (people reading) signals quality
- No external links in post body
- Document posts (carousels) get strong reach
- Polls drive engagement but don't build authority

### Twitter/X Algorithm Tips

- Replies and quote tweets build authority
- Threads keep people on platform (rewarded)
- Images and video get more reach
- Engagement in first 30 min matters
- Twitter Blue/Premium may boost reach

## Content Ideas by Situation

### When You're Starting Out

- Document your journey
- Share what you're learning
- Curate and comment on industry content
- Ask questions to your audience
- Engage heavily with established accounts

### When You're Established

- Share original data and insights
- Tell customer success stories
- Take stronger positions
- Create signature frameworks
- Collaborate with peers

## Scheduling Best Practices

### Queue Management

- Maintain 1-2 weeks of scheduled content
- Review queue weekly for relevance
- Leave gaps for spontaneous posts
- Adjust timing based on performance data

---

## Reverse Engineering Viral Content

Instead of guessing what works, systematically analyze top-performing content in your niche and extract proven patterns.

## Related Skills

- **copywriting**: For longer-form content that feeds social
- **launch-strategy**: For coordinating social with launches
- **email-sequence**: For nurturing social audience via email
- **marketing-psychology**: For understanding what drives engagement

## When to Use
This skill is applicable to execute the workflow or actions described in the overview.


## Full Specification

Complete details, decision trees, protocols, and implementation specs: [references/full-details.md](references/full-details.md)