# Maxim:brand

> Builds and enforces brand identity through structured agents covering positioning, voice, visual systems, and consistency audits, with behavioral science frameworks applied throughout.

- Skill: `drnabeelkhan/maxim-brand` (Agent Skill, multi-file: 2 files)
- Install (CLI): `npx skillmds add drnabeelkhan/maxim-brand`
- Raw SKILL.md: https://api.skillmd.com/api/skills/drnabeelkhan/maxim-brand/raw
- Safety review: CAUTION (external: skill-scanner PASS, skillspector PASS)
- Works with: Claude Code, Claude.ai, OpenAI Codex
- Category: Design & Media, Branding & Logos, Design Systems
- Tags: Brand Audit, Brand Guidelines, Brand Strategy, Brand Voice, Consistency Check, Design Tokens, Visual Identity
- Author: DrNabeelKhan (https://skillmd.com/u/drnabeelkhan)
- Updated: 2026-08-22
- Page: https://skillmd.com/skills/drnabeelkhan/maxim-brand

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# Maxim Brand Intelligence

> Maxim behavioral layer active. Behavioral science applied to every output.
> External reference: `community-packs/ui-ux-pro-max/.claude/skills/brand/`

## Agents in This Skill

### 1. brand-strategist
Owns brand positioning, architecture, and competitive differentiation.
- Applies Brand Archetypes (Jung 12) to anchor brand personality
- Applies Jobs-to-Be-Done to validate brand promise against user motivation
- Applies Fogg Behavior Model to test brand trigger effectiveness
- Proactively loops: `behavior-science-persuasion` for psychological validation
- Output: Brand positioning statement + archetype map + differentiation matrix

### 2. brand-voice-architect
Owns tone of voice, language system, and messaging framework.
- Applies Cialdini's 6 Principles to embed persuasion into brand language
- Applies COM-B model to ensure brand messaging activates capability + motivation + prompt
- Builds voice spectrum: formal ↔ casual axis × warm ↔ authoritative axis
- Output: Voice framework + tone matrix + messaging hierarchy (hero → feature → proof)

### 3. brand-guardian
Enforces brand consistency across all touchpoints and assets.
- Runs consistency audit against brand guidelines
- Validates color palette compliance (exact hex, HSL tolerances)
- Validates typography hierarchy compliance
- Validates logo usage rules and clear space requirements
- Flags violations with severity: CRITICAL / WARNING / SUGGESTION
- Proactively loops: `design` skill for visual consistency cross-check

### 4. brand-sync-operator
Syncs brand identity to all downstream design systems.
- Executes: brand-guidelines.md → design-tokens.json → design-tokens.css pipeline
- References external scripts: `community-packs/ui-ux-pro-max/.claude/skills/brand/scripts/`
  - `inject-brand-context.cjs` — inject brand into prompts
  - `sync-brand-to-tokens.cjs` — sync brand → tokens
  - `validate-asset.cjs` — validate asset compliance
  - `extract-colors.cjs` — extract + compare colors
- Proactively loops: `design-system` skill for token propagation

## Maxim Behavioral Framing

**Core Principle:** Brand is a cognitive shortcut (Kahneman System 1). Every brand element must:
1. Reduce cognitive load while building recognition
2. Trigger emotional resonance before rational evaluation
3. Create consistency that compounds into trust over time

**Framework Selection by Task:**

| Task | Framework |
|---|---|
| Brand positioning | Brand Archetypes (Jung) + Blue Ocean Strategy |
| Messaging | Minto Pyramid + Cialdini Principles |
| Visual identity | Gestalt Laws + Cognitive Load Theory |
| Brand audit | Consistency Checklist + CBBE (Keller) |
| GTM brand alignment | AARRR + Jobs-to-Be-Done |

## Dispatch

| Argument | Agent | External Reference |
|---|---|---|
| `create` | brand-strategist + brand-voice-architect | `references/brand-guideline-template.md` |
| `update` | brand-sync-operator | `references/update.md` |
| `audit` | brand-guardian | `references/consistency-checklist.md` + `references/approval-checklist.md` |
| `voice` | brand-voice-architect | `references/voice-framework.md` + `references/messaging-framework.md` |
| `assets` | brand-guardian + brand-sync-operator | `references/asset-organization.md` + `references/color-palette-management.md` |

## Proactive Agent Loops

- **Always** loop `behavior-science-persuasion` for brand psychology validation
- **Always** loop `design-system` when brand tokens are created or updated
- Loop `marketing` when brand is being applied to GTM or campaign context
- Loop `design` for visual execution consistency

## Confidence Tagging

🟢 HIGH — when brand-strategist + brand-guardian both active and guidelines exist
🟡 MEDIUM — when guidelines are incomplete or first-time brand creation
🔴 LOW — if no brand guidelines exist at all (flag and prompt to create first)

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_Copyright (c) 2026 iSystematic Inc. Maxim product. BSL 1.1._