# Post Analyzer — why a post worked or flopped + what to change

> Breaks down why a social post worked or flopped by scoring hook strength, scannability, specificity, emotional trigger, and CTA clarity, then suggests the highest-leverage changes and a testable rewrite.

- Skill: `drnabeelkhan/post-analyzer-why-a-post-worked-or-flopped-what-to-change` (Agent Skill)
- Install (CLI): `npx skillmds add drnabeelkhan/post-analyzer-why-a-post-worked-or-flopped-what-to-change`
- Raw SKILL.md: https://api.skillmd.com/api/skills/drnabeelkhan/post-analyzer-why-a-post-worked-or-flopped-what-to-change/raw
- Safety review: PASS (external: skill-scanner PASS, skillspector PASS)
- Works with: Claude Code, Claude.ai, OpenAI Codex
- Category: Marketing & Growth, Content Marketing, Growth & CRO
- Tags: Content Analysis, Conversion Optimization, Copywriting, Engagement, Social Media
- Author: DrNabeelKhan (https://skillmd.com/u/drnabeelkhan)
- Updated: 2026-08-22
- Page: https://skillmd.com/skills/drnabeelkhan/post-analyzer-why-a-post-worked-or-flopped-what-to-change

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# Post Analyzer

> **Does:** breaks down why a post worked or didn't and tells you exactly what to change.
> **Solves:** posting blind without knowing what's actually driving results.
> **Triggers on:** *"analyze this post"* · *"why did this post flop"*

## How Maxim does this (diagnostic, not vibes)

Wraps the `marketing` CRO diagnostic discipline applied to social. Scores the post across the levers that actually move engagement — **hook strength, scannability, specificity, emotional/identity trigger, CTA clarity** — and returns the *one or two* changes with the highest expected lift, then frames them as a test via `experiment-tracker`.

## Behavioral overlay

- **Frameworks (cited per ADR-007):** **Fogg Behavior Model** (B=MAP — was the action easy + motivated + prompted?) · **AIDA** · **Hook Model** · **Peak-End** (how it opened and closed).
- **No-fabrication:** if performance metrics are supplied, the analysis uses them and cites them; if not, it says so and analyzes structure only (never invents a "why it flopped" from missing data).
- **Confidence tag (ADR-010)** — 🟡 when metrics are absent.

## Output

Diagnosis (what worked / what hurt, by lever) · the 1–2 highest-leverage changes · a testable rewrite + hypothesis.