# Social Insights

> Social media analytics and performance tracking. Track engagement, optimal posting times, competitor analysis, and generate actionable reports.

- Skill: `dvcrn/social-insights` (Agent Skill, multi-file: 2 files)
- Install (CLI): `npx skillmds@latest add dvcrn/social-insights`
- Raw SKILL.md: https://api.skillmd.com/api/skills/dvcrn/social-insights/raw
- Safety review: pending (external: skill-scanner PASS, skillspector PASS)
- Works with: Claude Code, Claude.ai, OpenAI Codex
- Category: Data & Analytics
- Author: dvcrn (https://skillmd.com/u/dvcrn)
- Updated: 2026-09-08
- Page: https://skillmd.com/skills/dvcrn/social-insights

---


# Social Analytics 📊

Track, analyze, and optimize your social media performance with AI-powered insights.

## What It Does

- 📈 **Performance Tracking**: Monitor followers, impressions, engagement rates
- ⏰ **Optimal Timing**: Find best posting times for your audience
- 🏆 **Top Content Analysis**: Identify your best performing posts
- 📊 **Competitor Comparison**: Benchmark against competitors
- 💡 **AI Recommendations**: Get actionable improvement suggestions
- 📋 **Auto Reports**: Weekly/monthly reports delivered automatically

## Installation

```bash
clawhub install social-analytics
```

## Commands

### View Weekly Analytics
```
Show my Twitter analytics for last week
```

### View Monthly Report
```
Generate social media report for last month
```

### Competitor Analysis
```
Compare my engagement with @competitor1 and @competitor2
```

### Best Posting Times
```
When should I post for maximum engagement?
```

### Content Insights
```
What type of content performs best for my audience?
```

### Trend Analysis
```
Show my follower growth trend for the last 30 days
```

## Configuration

### Environment Variables

```bash
# Twitter API credentials (for Twitter analytics)
export TWITTER_API_KEY="your_key"
export TWITTER_API_SECRET="your_secret"
export TWITTER_ACCESS_TOKEN="your_token"
export TWITTER_ACCESS_TOKEN_SECRET="your_token_secret"

# LinkedIn API (optional)
export LINKEDIN_ACCESS_TOKEN="your_token"

# Platforms to analyze
export ANALYTICS_PLATFORMS="twitter"  # twitter, linkedin, or all
```

### Without API Access

If you don't have API access, the skill can still:
- Analyze manually provided data
- Generate reports from exported CSV files
- Provide optimization recommendations

## Output Examples

### Weekly Report
```
📊 Social Media Weekly Report
Week of Mar 1-7, 2026

📈 Key Metrics:
• Followers: 1,234 (+56 this week)
• Impressions: 45,678 (+12%)
• Engagement Rate: 3.2% (industry avg: 1.8%)

🏆 Top Performing Posts:
1. "AI automation saves 20hrs/week" - 234 likes, 45 retweets
2. "New skill released!" - 189 likes, 32 retweets
3. "Client results showcase" - 156 likes, 28 retweets

⏰ Best Posting Times:
• Tuesday 10am-12pm
• Thursday 2pm-4pm
• Sunday 7pm-9pm

💡 Recommendations:
• Post more case studies (highest engagement)
• Increase posting frequency on Tuesdays
• Try video content (competitors seeing 2x engagement)
```

### Competitor Comparison
```
📊 Competitor Analysis Report

Your Account vs Competitors (Last 30 Days)

Metric          You      Comp1    Comp2    Industry Avg
-----------------------------------------------------------------
Engagement Rate 3.2%     2.8%     4.1%     1.8%
Posts/Week      5        7        3        4
Avg Likes       156      134      289      95
Avg Retweets    23       18       45       12
Follower Growth +4.5%    +2.1%    +6.8%    +1.5%

💡 Insights:
• Your engagement rate is 78% above industry average! Great job!
• Comp2 gets more engagement with video content
• You post less frequently than competitors
• Opportunity: Increase posting to 7/week

🎯 Action Items:
1. Add 2 video posts this week
2. Test posting on Wednesday mornings
3. Analyze Comp2's top posts for content ideas
```

### Best Posting Times
```
⏰ Optimal Posting Times for Your Audience

Based on your last 100 posts:

🥇 Best: Tuesday 10:00-12:00
   Avg Engagement: 4.2%
   Avg Reach: 12,500

🥈 Second: Thursday 14:00-16:00
   Avg Engagement: 3.8%
   Avg Reach: 11,200

🥉 Third: Sunday 19:00-21:00
   Avg Engagement: 3.5%
   Avg Reach: 9,800

❌ Worst: Monday 6:00-8:00
   Avg Engagement: 1.2%
   Avg Reach: 3,200

💡 Recommendation:
Schedule 60% of posts during top 3 time slots for maximum impact.
```

## Integration with Other Skills

### rss-to-social
```
rss-to-social publishes content → social-analytics tracks performance
→ Optimize RSS sources based on engagement
```

### social-media-automator
```
social-media-automator generates posts → social-analytics measures results
→ Improve content generation based on data
```

### seo-content-pro
```
seo-content-pro creates articles → social-analytics tracks social shares
→ Identify topics that resonate with audience
```

Complete data-driven content loop! 🔄

## Use Cases

### Content Marketers
- Track campaign performance
- Prove ROI to stakeholders
- Optimize content calendar

### Solopreneurs
- Understand audience preferences
- Maximize limited posting time
- Compete with larger accounts

### Agencies
- Client reporting automation
- Multi-account management
- Benchmark across industries

### Social Media Managers
- Data-driven strategy decisions
- Identify trending content types
- Justify budget increases

## Pricing Integration

This skill powers LobsterLabs analytics services:

| Service | Price | Delivery |
|---------|-------|----------|
| Single Analysis | $99 | One-time report |
| Monthly Subscription | $299/month | Weekly reports + insights |
| Competitor Tracking | $199/month | Up to 5 competitors |
| Enterprise (10 accounts) | $999/month | Custom dashboards |

**Bundle Discounts:**
- Content Automation + Analytics: Save 20%
- Annual Subscription: Save 15%

Contact: PayPal 492227637@qq.com

## Tips for Best Results

1. **Connect API Access**: Full data requires API credentials
2. **Consistent Tracking**: Run analytics weekly for trend insights
3. **Compare Competitors**: Benchmark against 3-5 similar accounts
4. **Act on Insights**: Implement recommendations within 48 hours
5. **Track Changes**: Monitor metrics before/after strategy changes

## Troubleshooting

### No API Access
- Use manual data export from platform
- Upload CSV files for analysis
- Skill will work with provided data

### Incomplete Data
- Verify API credentials are correct
- Check API rate limits
- Ensure account is public (for some platforms)

### Slow Analysis
- Large date ranges take longer
- Reduce to last 7-30 days for faster results
- Run during off-peak hours

## Changelog

### 1.0.0 (2026-03-07)
- Initial release
- Twitter analytics integration
- Competitor comparison
- Optimal timing analysis
- AI-powered recommendations
- Automated weekly/monthly reports