# Competitive Intel > Weekly competitive landscape monitoring and analysis - Skill: `ekatasingh1107/competitive-intel` (Agent Skill, multi-file: 2 files) - Install (CLI): `npx skillmds@latest add ekatasingh1107/competitive-intel` - Raw SKILL.md: https://api.skillmd.com/api/skills/ekatasingh1107/competitive-intel/raw - Safety review: PASS (external: skill-scanner PASS, skillspector PASS) - Works with: Claude Code, Claude.ai, OpenAI Codex - Category: Coding & Dev Tools - Author: ekatasingh1107 (https://skillmd.com/u/ekatasingh1107) - Updated: 2026-08-19 - Page: https://skillmd.com/skills/ekatasingh1107/competitive-intel --- # Competitive Intel Performs weekly competitive landscape monitoring across websites, social media, content, and client signals. Uses `company-researcher` patterns for deep competitor analysis. Produces a structured intelligence report with notable changes, content gaps, opportunities, and threats. Designed to run weekly as part of a strategic review cadence. ## Prerequisites - `agency.config.json` in the project root - WebSearch tool available - List of 3-5 competitor agencies to monitor (stored in config or provided by user) - Optional: previous competitive intel report for change detection ## Capabilities Used 1. `company-researcher` -- for competitor deep dives and structured data extraction ## Phase 0: Read Config and Competitor List 1. Read `agency.config.json` from the project root. 2. Check for `competitors[]` array in config. If present, use it: ```json { "competitors": [ { "name": "Agency Alpha", "website": "https://agencyalpha.com", "linkedin": "https://linkedin.com/company/agencyalpha", "instagram": "@agencyalpha", "twitter": "@agencyalpha", "notes": "Premium positioning, strong in fashion D2C" } ] } ``` 3. If no competitors in config, ask the user: ``` Name 3-5 competitor agencies to monitor. For each, provide: - Agency name - Website URL - LinkedIn company page (if known) - Any other social handles ``` 4. Extract `services[].name` to know what service areas to compare. 5. Extract `icp.segments[]` to understand which markets and industries overlap. 6. Check for previous report: look for the most recent `competitive-intel-YYYY-MM-DD.md` in the project directory. ## Phase 1: Website Monitoring For each competitor, visit their website via WebSearch: **Queries:** - `site:{{competitor_website}}` - `"{{competitor_name}}" new` - `{{competitor_website}}/blog` or `{{competitor_website}}/case-studies` **Extract and compare:** Service offerings: - List all services visible on their site - Flag any NEW services not seen in previous report - Flag any REMOVED services - Note pricing if publicly visible (rare but valuable) Case studies: - List visible case studies / portfolio items - Flag new case studies since last report - Note industries and results highlighted - Extract client names mentioned Team changes: - Check team/about page - Flag new team members (especially leadership or sales hires) - Flag departures if previously noted members are gone Website changes: - New pages or sections - Design/branding updates - New tools, calculators, or lead magnets - Messaging changes (headline, value prop, CTA wording) Compile per competitor: ``` [Competitor Name] -- WEBSITE CHANGES --- New services: [list or "none"] New case studies: [list or "none"] Team changes: [list or "none"] Website updates: [list or "none"] Pricing visible: [yes/no, details if yes] ``` ## Phase 2: Social Monitoring For each competitor, check social presence: **LinkedIn:** - WebSearch: `"{{competitor_name}}" site:linkedin.com` - WebSearch: `"{{competitor_name}}" linkedin post {{current_month}} {{current_year}}` - Check for: new posts, client announcements, hiring posts, thought leadership content - Note engagement levels (likes, comments) if visible in search snippets **Twitter/X:** - WebSearch: `"{{competitor_name}}" site:twitter.com OR site:x.com` - WebSearch: `from:{{competitor_twitter}} {{current_month}}` - Check for: announcements, client tags, industry commentary, product launches **Instagram:** - WebSearch: `"{{competitor_name}}" site:instagram.com` - Check for: portfolio posts, client features, behind-the-scenes, engagement rates **YouTube (if applicable):** - WebSearch: `"{{competitor_name}}" site:youtube.com {{current_year}}` - Check for: new video content, webinars, tutorials Compile per competitor: ``` [Competitor Name] -- SOCIAL ACTIVITY --- LinkedIn: Posts this week: [count estimate] Notable posts: [topic, engagement] Hiring posts: [roles, if any] Client mentions: [companies tagged] Twitter: Activity level: [active/moderate/quiet] Notable tweets: [topic] Instagram: Posts this week: [count estimate] Content type: [portfolio/behind-scenes/educational] Engagement: [high/medium/low relative to followers] ``` ## Phase 3: Content Analysis For each competitor, analyze their content strategy: **Blog/content audit:** - WebSearch: `site:{{competitor_website}}/blog {{current_year}}` - List articles published in the last 30 days - Categorize by topic: [SEO, CRO, design, development, marketing, case study, industry news] **Keyword targeting:** - What topics are they publishing about repeatedly? - What keywords do their article titles target? - Are they going after the same keywords as us? - New keyword territories they're entering **Content formats:** - Blog posts (long-form, short-form) - Video content (tutorials, webinars, client testimonials) - Carousels/infographics (LinkedIn, Instagram) - Podcasts or audio content - Downloadable resources (guides, templates, tools) - Email newsletters (check if sign-up page reveals frequency/topics) **Content quality assessment:** - Depth: surface-level vs comprehensive - Originality: unique insights vs rehashed content - Data usage: proprietary data, case study numbers, industry stats - Production quality: design, visuals, formatting Compile: ``` CONTENT LANDSCAPE === [Competitor 1]: Publishing frequency: [posts/month] Top topics: [topic1, topic2, topic3] Formats: [blog, video, carousel] Quality: [assessment] New topics this month: [topics not covered before] [Competitor 2]: ... ``` ## Phase 4: Client Signals Monitor competitor client movements: **New client signals:** - WebSearch: `"{{competitor_name}}" "client" OR "partner" OR "worked with" OR "case study" {{current_year}}` - WebSearch: `"built by {{competitor_name}}" OR "designed by {{competitor_name}}"` - Check for new logos on their website - Check for client testimonials or reviews added **Lost client signals:** - Clients previously featured that are no longer on the site - Companies that previously tagged the competitor but have stopped - WebSearch: `"{{former_client}}" "new agency" OR "switched to" OR "partnered with"` **Client overlap check:** - Are any competitors targeting the same prospects as us? - Are any competitors pitching to our existing clients? - WebSearch: `"{{our_client_name}}" "{{competitor_name}}"` Compile: ``` CLIENT SIGNALS === [Competitor 1]: New clients spotted: [list] Clients no longer featured: [list] Industries gaining: [industries of new clients] [Competitor 2]: ... OVERLAP ALERTS: - [Competitor] appears to be targeting [industry/company] -- also in our pipeline ``` ## Phase 5: Positioning Analysis Synthesize all data into a competitive positioning map: **Service overlap matrix:** ``` SERVICE | Us | Comp1 | Comp2 | Comp3 --- | -- | ----- | ----- | ----- Store development | Y | Y | Y | N CRO | Y | N | Y | Y Cataloging | Y | N | N | N Perf. marketing | Y | Y | Y | Y [service] | ? | ? | ? | ? ``` **Price positioning:** - Premium (higher than market), Mid-market, Budget (competing on price) - Based on visible pricing, case study size, and client type **Unique selling points comparison:** ``` USP COMPARISON: --- Us: [our primary USP] [Competitor 1]: [their USP -- what they emphasize most] [Competitor 2]: [their USP] [Competitor 3]: [their USP] GAPS WE OWN (services/capabilities no competitor offers): - [gap 1] - [gap 2] GAPS COMPETITORS OWN (things they offer that we don't): - [Competitor]: [capability] ``` **Market positioning:** - Which segments is each competitor strongest in? - Where do we have the most differentiation? - Where is the market most crowded? ## Phase 6: Weekly Intelligence Report Compile everything into the final report: ``` COMPETITIVE INTELLIGENCE -- Week of [Date] === EXECUTIVE SUMMARY: [3-4 sentences capturing the most important competitive developments this week] --- NOTABLE CHANGES: 1. [Competitor] [specific change] -- Impact: [high/medium/low] Context: [why this matters to us] 2. [Competitor] [specific change] -- Impact: [high/medium/low] Context: [why this matters] 3. [Competitor] [specific change] -- Impact: [high/medium/low] Context: [why this matters] --- CONTENT GAPS (topics competitors cover that we don't): - [topic 1] -- covered by [competitor(s)], [estimated search interest] - [topic 2] -- covered by [competitor(s)], [estimated search interest] - [topic 3] -- covered by [competitor(s)], [estimated search interest] CONTENT OPPORTUNITIES (topics nobody covers well): - [topic 1] -- [why it's an opportunity] - [topic 2] -- [why it's an opportunity] --- CLIENT MOVEMENT: - [Competitor] added [client] (industry: [x], size: [y]) - [Competitor] may have lost [client] (no longer featured) --- OPPORTUNITIES: - [specific opportunity based on competitor weakness or gap] - [underserved segment or topic area] - [timing-based opportunity -- competitor slow to react to trend] THREATS: - [competitive move that could affect our pipeline] - [competitor entering our strongest segment] - [pricing pressure from competitor] --- POSITIONING SNAPSHOT: Premium | [Comp1] ---|--- [Us?] | ---|--- | [Comp3] ---|--- [Comp2] | Budget Specialist --- Generalist --- WEEK-OVER-WEEK CHANGES: [What's different from last week's report -- new entries, resolved items, trend shifts] If no previous report: "First report -- baseline established." ``` ## Phase 7: Recommendations Based on the intelligence gathered, provide specific recommendations: ``` RECOMMENDED ACTIONS === IMMEDIATE (this week): 1. [Action] -- because [competitor did X and we need to respond] 2. [Action] -- because [opportunity window is closing] SHORT-TERM (next 2-4 weeks): 1. [Action] -- because [competitive gap to exploit] 2. [Action] -- because [content opportunity identified] STRATEGIC (next quarter): 1. [Action] -- because [market positioning shift needed] 2. [Action] -- because [service gap to fill or differentiation to build] MONITOR (watch but don't act yet): - [Signal to keep tracking] - [Competitor move that hasn't materialized yet] ``` Save the report as `competitive-intel-{{date}}.md` in the project root for historical comparison. ## Example Usage Trigger phrases: - "Run competitive intel" - "Weekly competitor check" - "What are our competitors doing?" - "Monitor competitor agencies" - "Competitive landscape update" ``` User: Run competitive intel Assistant: [reads competitor list from config, searches websites/social/content/clients for each, compiles weekly report with changes, gaps, opportunities, threats] ``` ``` User: What's Agency Alpha been up to lately? Assistant: [deep dive on single competitor, full website + social + content + client analysis, positioning comparison] ``` ``` User: Are any competitors going after Shopify CRO in India? Assistant: [focused search on competitors' CRO offerings, Indian market presence, content targeting, client signals in that segment] ```