# Video Production Brief > Generates video production plans including shot lists, scripts, B-roll suggestions, music mood, thumbnail concepts, and platform-specific specs for reels, YouTube, and video ads. - Skill: `ekatasingh1107/video-production-brief` (Agent Skill, multi-file: 2 files) - Install (CLI): `npx skillmds add ekatasingh1107/video-production-brief` - Raw SKILL.md: https://api.skillmd.com/api/skills/ekatasingh1107/video-production-brief/raw - Safety review: pending (external: skill-scanner PASS, skillspector PASS) - Works with: Claude Code, Claude.ai, OpenAI Codex - Category: Coding & Dev Tools - Author: ekatasingh1107 (https://skillmd.com/u/ekatasingh1107) - Updated: 2026-08-19 - Page: https://skillmd.com/skills/ekatasingh1107/video-production-brief --- # Video Production Brief Generates comprehensive video production plans that a videographer, editor, or production team can execute. Covers everything from script to shot list to post-production specs. Complements `video-script` (which generates the spoken script) by wrapping it in full production planning. ## Prerequisites - `agency.config.json` populated (agency info, services, case studies) - Video concept or topic - Optional: script output from `video-script` ## Phase 0: Intake Read `agency.config.json`: - `agency.name`, `agency.founder`, `agency.tagline` -- branding - `services[]` -- for service explainer videos - `case_studies[]` -- for case study video content Accept parameters: - `video_type` -- (required) one of: `reel`, `youtube`, `ad`, `testimonial`, `explainer`, `case-study`, `behind-the-scenes` - `topic` -- (required) subject or concept - `duration_target` -- (optional) target length in seconds. Default: auto based on type - `script` -- (optional) pre-written script from `video-script` - `platform` -- (required) one of: `instagram-reels`, `youtube`, `youtube-shorts`, `tiktok`, `linkedin`, `facebook`, `multi-platform` - `talent` -- (optional) who appears on camera: `founder`, `team-member`, `voiceover-only`, `text-only` - `budget_level` -- (optional) `low` (phone + natural light), `medium` (basic setup), `high` (full production). Default: `medium` ## Phase 1: Format Specs ### Platform-Specific Requirements | Platform | Aspect | Max Duration | Resolution | File Format | |----------|--------|-------------|------------|-------------| | Instagram Reels | 9:16 | 90 seconds | 1080x1920 | MP4 (H.264) | | YouTube | 16:9 | 15+ minutes | 1920x1080 (min) | MP4 (H.264) | | YouTube Shorts | 9:16 | 60 seconds | 1080x1920 | MP4 | | TikTok | 9:16 | 10 minutes | 1080x1920 | MP4 | | LinkedIn | 16:9 or 1:1 | 10 minutes | 1920x1080 | MP4 | | Facebook | 16:9, 1:1, 9:16 | 240 minutes | 1920x1080 | MP4 | ### Duration Guidelines by Type | Video Type | Reel/Short | YouTube | Ad | |-----------|------------|---------|-----| | Explainer | 30-60s | 5-8 min | 15-30s | | Case study | 45-90s | 3-5 min | 30-60s | | Testimonial | 30-60s | 2-4 min | 15-30s | | Behind-the-scenes | 15-60s | 5-10 min | N/A | | Ad/promo | 15-30s | N/A | 15-60s | ## Phase 2: Script Structure If no script provided, generate one. If script provided from `video-script`, validate against these structures: ### Reel/Short Script (15-90 seconds) ``` [0-3s] HOOK: [Attention-grabbing opening, visual or verbal] [3-15s] PROBLEM: [State the pain point] [15-40s] SOLUTION: [Show/explain the approach] [40-60s] PROOF: [Result, stat, or demonstration] [60-75s] CTA: [What to do next] [75-90s] OUTRO: [Brand tag, follow prompt] ``` ### YouTube Script (3-10 minutes) ``` [0-30s] HOOK: [Why should they keep watching?] [30s-1m] INTRO: [Context, what they'll learn] [1-7m] BODY: [3-5 key points, each with example] [7-9m] SUMMARY: [Recap key takeaways] [9-10m] CTA: [Subscribe, comment, link in description] ``` ### Ad Script (15-60 seconds) ``` [0-3s] HOOK: [Stop the scroll] [3-10s] PROBLEM: [Pain point, relatable scenario] [10-20s] SOLUTION: [Introduce the offer] [20-40s] PROOF: [Testimonial, stat, demo] [40-50s] OFFER: [What they get, price/value] [50-60s] CTA: [Clear action, urgency if applicable] ``` ## Phase 3: Shot List For each script segment, define shots: ``` SHOT LIST --- Shot 1: Timestamp: [0:00 - 0:03] Script line: "[corresponding dialogue]" Shot type: [close-up / medium / wide / over-shoulder / screen-recording / B-roll] Subject: [who/what is in frame] Action: [what happens in this shot] Camera movement: [static / pan / tilt / tracking / zoom] Location: [office / desk / outdoors / screen / etc.] Props: [laptop, phone, product, whiteboard, etc.] Notes: [lighting, framing, mood] Shot 2: ... ``` ## Phase 4: B-Roll Suggestions List B-roll footage needed to cover cuts, transitions, and visual variety: ``` B-ROLL LIST --- 1. [Description]: Hands typing on laptop with Shopify admin visible Duration: 3-5 seconds Use at: [timestamp range] Source: [shoot / stock footage / screen recording] 2. [Description]: Close-up of analytics dashboard showing growth Duration: 2-3 seconds Use at: [timestamp range] Source: [screen recording] 3. [Description]: Team working in office / co-working space Duration: 3-5 seconds Use at: [timestamp range] Source: [shoot / stock] ``` ## Phase 5: Audio & Music ``` AUDIO SPECS --- Music mood: [upbeat / inspiring / corporate-modern / lo-fi / cinematic] Music tempo: [BPM range, e.g., 100-120 BPM] Music suggestions: [genre, reference tracks if applicable] Music source: [royalty-free library, e.g., Epidemic Sound, Artlist] Voiceover: [yes/no, male/female, tone descriptor] Sound effects: [whoosh transitions, notification sounds, keyboard clicks, etc.] Audio levels: Dialogue: -6dB to -12dB Music (under dialogue): -18dB to -24dB Music (standalone): -6dB to -12dB SFX: -12dB to -18dB ``` ## Phase 6: Thumbnail Concept ``` THUMBNAIL BRIEF --- Concept: [1-2 sentence description] Text overlay: "[3-5 word hook]" Text style: [bold, high contrast, readable at 120x68px] Face/subject: [expression, position] Background: [color / blurred frame / graphic] Branding: [small logo placement] Dimensions: 1280x720 (YouTube) / 1080x1920 (Reel cover) Click-worthiness check: Would this make YOU stop scrolling? ``` ## Phase 7: Post-Production Notes ``` EDITING NOTES --- Pacing: [fast cuts for reels, measured for YouTube, punchy for ads] Transitions: [hard cuts / smooth / zoom / morph] Text overlays: [key phrases, stats, captions] Captions: Required (85% of social video watched without sound) Caption style: [burned-in / platform auto / SRT file] Color grading: [warm / cool / neutral / brand-matched] Intro/outro: [branded template, duration] End screen: [YouTube: subscribe + suggested video, 20 seconds] Watermark: [agency logo, corner, subtle] ``` ## Phase 8: Output Return structured JSON: ```json { "video_type": "reel", "platform": "instagram-reels", "duration_target": "60s", "aspect_ratio": "9:16", "resolution": "1080x1920", "script": { "hook": "Your Shopify store is losing 40% of mobile visitors at checkout", "sections": [ {"timestamp": "0:00-0:03", "type": "hook", "dialogue": "...", "visual": "..."}, {"timestamp": "0:03-0:15", "type": "problem", "dialogue": "...", "visual": "..."} ], "total_word_count": 145, "estimated_duration": "58s" }, "shot_list": [ {"shot": 1, "timestamp": "0:00-0:03", "type": "close-up", "subject": "founder face", "action": "..."} ], "b_roll": [ {"description": "Shopify admin dashboard", "duration": "3s", "source": "screen-recording"} ], "audio": { "music_mood": "upbeat, modern", "voiceover": false, "captions_required": true }, "thumbnail": { "concept": "Founder pointing at phone showing checkout page", "text_overlay": "Fix This NOW", "dimensions": "1080x1920" }, "budget_level": "low", "equipment_needed": ["smartphone", "ring light", "lapel mic"], "estimated_shoot_time": "30 minutes", "estimated_edit_time": "2 hours", "generated_at": "2026-03-13T10:00:00Z" } ``` ## Example Usage Trigger phrases: - "Create a production brief for a reel about Shopify CRO tips" - "Plan a YouTube video about our Kibi Sports case study" - "Brief a 30-second ad for Plasho services" - "Create a testimonial video plan for a client" - "Plan a behind-the-scenes reel about our design process" - "Generate a shot list for a product explainer video"