# Ekx Higgsfield

> AI creative generation with Higgsfield for an ad-creative pipeline — images, video, Marketing Studio ads, Soul ID character consistency, brand kits, YouTube thumbnails and virality prediction. Use when generating ad creative, product photoshoots, UGC-style video, explainer video or thumbnails, or when maintaining brand and character consistency across generated assets.

- Skill: `ekinoxis-evm/ekx-higgsfield` (Agent Skill)
- Install (CLI): `npx skillmds@latest add ekinoxis-evm/ekx-higgsfield`
- Raw SKILL.md: https://api.skillmd.com/api/skills/ekinoxis-evm/ekx-higgsfield/raw
- Safety review: pending
- Works with: Claude Code, Claude.ai, OpenAI Codex
- Category: Marketing & Growth
- Author: Ekinoxis-evm (https://skillmd.com/u/ekinoxis-evm)
- Updated: 2026-09-22
- Page: https://skillmd.com/skills/ekinoxis-evm/ekx-higgsfield

---


# Higgsfield

The creative generation layer of an ad pipeline, feeding creative into Meta
([`../ekx-meta-ads/SKILL.md`](../ekx-meta-ads/SKILL.md)).

**Authoritative: the vendored skill suite at [`../../vendor/higgsfield/`](../../vendor/higgsfield/)** —
eight skills with full reference material. This file is the map to them, not a replacement.

Studio: https://acme-studio.higgsfield.app

---

## The skill suite

| Skill | Use for |
|---|---|
| `higgsfield-generate` | Generic image / video / 3D / audio, Marketing Studio ads, virality scoring |
| `higgsfield-soul-id` | Face and identity consistency across a campaign |
| `higgsfield-brandkit` | Brand systems and brandbooks |
| `higgsfield-product-photoshoot` | Product photography |
| `higgsfield-marketplace-cards` | Marketplace listing cards |
| `higgsfield-youtube-thumbnail` | Thumbnails (has its own framework references) |
| `higgsfield-video-explainer` | Explainer video |
| `higgsfield-websites` | Site layouts and covers |

They route between each other — `higgsfield-generate` explicitly says *not* to use it
for photoshoots, brandbooks, thumbnails or explainers. Read the `description` in the
frontmatter before picking; it names the correct sibling.

---

## Default models (as of the vendored v0.12.0)

| Job | Model |
|---|---|
| Image, design, text-in-image | GPT Image 2 |
| Video | Seedance 2.0 |
| Character / reference images | Nano Banana 2 / Lite / Pro |
| Ads | Marketing Studio |
| Audio | Seed Audio 1.0 |

These move. Check the vendored `references/model-catalog.md` rather than assuming.

---

## How it runs

The skills wrap a `higgsfield` CLI and are declared `allowed-tools: Bash`. Generation
is asynchronous — submit a job, poll for the result. Budget for that in any pipeline;
these are not sub-second calls.

Chain `higgsfield-soul-id` **before** generation when a campaign needs the same face
across assets. Retrofitting consistency afterwards means regenerating everything.

---

## Our pipeline

```
Higgsfield (creative)  →  review  →  Meta Ads creative upload  →  campaign (PAUSED)  →  activate
```

The review step is not optional. Generated creative goes into paid campaigns; a model
artefact that reaches a live ad costs money and brand damage. See the "always create
paused" rule in [`../ekx-meta-ads/SKILL.md`](../ekx-meta-ads/SKILL.md).

---

## Rules

1. **Read the sibling skill's frontmatter** before choosing — they explicitly de-scope each other.
2. **Soul ID first** for multi-asset campaigns.
3. **Human review before any generated asset goes live.**
4. **Keep brand kits versioned** in the repo, not only in the studio.
5. **Reference material lives in `references/`** inside each vendored skill — prompt engineering, marketing modes, avatars, troubleshooting. Consult it rather than improvising prompts.