# Copywriting

> Triggers when a request asks for customer- or audience-facing commercial copy for a product, service, or organization, including homepage, landing-page, sales, advertising, launch, social, newsletter, or marketing email copy; excludes internal, personal, editorial, research, strategy, planning, journalist-pitch, and implementation requests.

- Skill: `eliasstravik/copywriting` (Agent Skill, multi-file: 2 files)
- Install (CLI): `npx skillmds@latest add eliasstravik/copywriting`
- Raw SKILL.md: https://api.skillmd.com/api/skills/eliasstravik/copywriting/raw
- Safety review: pending
- Works with: Claude Code, Claude.ai, OpenAI Codex
- Category: Marketing & Growth
- Author: eliasstravik (https://skillmd.com/u/eliasstravik)
- Updated: 2026-09-17
- Page: https://skillmd.com/skills/eliasstravik/copywriting

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# Copywriting

## Switch

Whenever any branch asks the user a question, never invoke `AskUserQuestion`; render each clear question directly in bold, put necessary context below it, then give numbered options whose first option is the recommendation and ends with `(Recommended)`.

First matching condition wins.

| Condition | Action |
| --- | --- |
| Fast or provisional request with no safety or integrity gap | Draft finished copy first from supplied evidence, label assumptions and proof gaps, and offer strategic alternatives only for concept, headline, subject, hook, offer, or CTA. |
| Weak positioning, unsupported scope, or offer logic would make polished copy misleading even with the supplied facts | Name the weakness, propose the smallest truthful correction, and wait; if rejected, draft provisionally with the unresolved risk visible. |
| Missing factual, audience, offer-detail, proof, capability, compliance, post-click, or source-use information would change the argument | Ask only the smallest questions needed before drafting, honoring no-browse and frozen-research limits. |
| Sufficient evidence remains | Draft complete commercial copy for the requested surface, preserving source facts, avoiding fabricated proof or claims, refusing living-writer imitation, and transforming distinctive customer language into brand-owned language unless direct reuse is authorized. |

## Details

- Before drafting or revising finished copy, read [clear commercial prose](references/clear-commercial-prose.md); use its revision loop and formula-equivalence check. If it is unavailable, preserve any supplied formula and revise toward ordinary, specific, testable language.
- Treat a supplied structure or formula as a semantic contract: keep its jobs, order, and relationships while changing the words for the product and audience.
- Put the reader's workflow and downstream result before implementation detail; name internals only when they help the buyer judge the product.
- Prefer the shortest headline that makes the outcome clear. Add pains, mechanisms, or qualifications only when they sharpen rather than bury the promise.
- Make calls to action name the specific next result or real product action, not a generic “learn more,” “get started,” or “install” when a clearer action exists.
- Treat distinctive customer phrases as evidence for pains, stakes, vocabulary, and objections, not as reusable public copy.
- Before drafting social, content, newsletter, or voice-led copy, translate customer language into brand-owned phrasing by changing exact wording, syntax, and metaphor while preserving the underlying meaning.
- Avoid close variants or swapped-noun jokes that preserve an unapproved customer metaphor; choose a fresh image from brand, product, or audience evidence instead.
- If brand samples and customer language conflict, follow brand evidence for public tone, use customer wording only in notes or source rationale, and state the voice assumption briefly after the copy.