# Ads Local Services

> Local services paid ads strategy and audit for Google Search, Google Local Services Ads, Maps, call ads, Meta local lead ads, Microsoft Ads, service-area businesses, franchises, clinics, home services, legal, real estate, appointments, and call/lead quality tracking. Use when the user mentions local ads, service area, calls, bookings, appointments, Google LSA, local PPC, lead quality, locations, Maps, store visits, call tracking, or geo budget allocation.

- Skill: `elinking-111/ads-local-services` (Agent Skill, multi-file: 2 files)
- Install (CLI): `npx skillmds@latest add elinking-111/ads-local-services`
- Raw SKILL.md: https://api.skillmd.com/api/skills/elinking-111/ads-local-services/raw
- Safety review: pending
- Works with: Claude Code, Claude.ai, OpenAI Codex
- Category: Security
- Author: elinking-111 (https://skillmd.com/u/elinking-111)
- Updated: 2026-09-21
- Page: https://skillmd.com/skills/elinking-111/ads-local-services

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# Ads Local Services

Optimize for qualified local demand, not just cheap leads. Treat location, call quality, scheduling capacity, and service profitability as core campaign inputs.

## Workflow

1. Identify service model:
   - Storefront, service-area business, franchise, clinic, professional service, emergency/on-demand, appointment-based.
2. Collect local constraints:
   - Service areas, hours, capacity, average ticket, margin, lead qualification rules, excluded jobs, seasonality.
3. Audit channels:
   - Google Search, Local Services Ads, Maps/local extensions, call ads, Performance Max for local goals, Meta local lead ads, Microsoft Ads.
4. Validate tracking:
   - Call tracking, form tracking, booking events, CRM status, offline conversion import, spam/duplicate lead filtering.
5. Review geo and intent:
   - Radius, zip/city targeting, location intent setting, local keywords, emergency modifiers, competitor/local brand terms.
6. Evaluate lead quality:
   - Cost per qualified lead, booked appointment, show rate, close rate, revenue per lead, call duration, missed calls.
7. Recommend geo, budget, keyword, landing page, and call handling actions.

## Local Checks

| Area | What to Review |
|---|---|
| Geo | Service radius, excluded areas, location intent, branch overlap |
| Intent | "near me", emergency, quote, appointment, competitor, informational |
| Calls | Call extensions, call recording, missed calls, duration threshold |
| Landing | Location pages, trust proof, reviews, booking friction |
| LSA | License, insurance, reviews, disputes, job type mapping |
| Quality | Qualified lead rate, close rate, revenue by area/job type |

## Output

Use:

```markdown
## Local Ads Assessment

### Lead Quality Summary
...

### Geo and Service-Area Findings
...

### Budget Allocation
| Area | Current Spend | Qualified Leads | Recommendation |

### Action Plan
...
```